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GTM AI Index
Index › Products › Adobe Experience Cloud · October 2026 Edition
6 categories · Named, not ranked

Adobe Experience Cloud

52Judge labels
3First choices
18Negative labels
12 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
6 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Adobe Experience Cloud was named 6 times in AI marketing agents and 5 other categories, where HubSpot Breeze led with 24%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In ai marketing agents · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Adobe Experience Cloud for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
AI marketing agentsMarketing0%71 of 1570%1under 10 labels · led by HubSpot Breeze at 24%
Audience and consumer insights platformsMarketing0%137 of 155100%1under 10 labels · led by SparkToro at 19%
Channel partner and local marketingPartner and channel0%41 of 1240%1under 10 labels · led by Channelscaler at 10%newNew since September 2026: not ranked then, 0% now.
Customer intelligence and data scienceGTM data and infrastructure0%125 of 142100%1under 10 labels · led by Amplitude at 18%newNew since September 2026: not ranked then, 0% now.
Tag managementGTM data and infrastructure0%34 of 670%1under 10 labels · led by Google Tag Manager at 81%newNew since September 2026: not ranked then, 0% now.
Web analyticsGTM data and infrastructure0%73 of 91100%1under 10 labels · led by Google Analytics 4 at 57%

Movement

This is the first edition on this tier, so no move can be computed for Adobe Experience Cloud yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Adobe Experience Cloud across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini01001
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash01023
Kimi K200011
GLM 4.7 FlashX00000
MiniMax M2.500101
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labels2
Paraphrase7 labels1
Comparative18 labels1not counted in share
Budget-constrained3 labelsNone
Scale-constrained3 labelsNone
Negative15 labelsNone
First choiceAlternativeMentionNegative52 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“though it often requires more technical setup than Salesforce for true partner enablement workflows” Qwen 3.7 Flash · Channel marketing · comparative prompt · alternative
“Choose Adobe or Oracle if you're already standardized on those enterprise suites.” GPT-5.4 mini · AI marketing agents · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“you may not yet have the dedicated data science team required to support massive, hyper-complex Enterprise systems (like full-scale Adobe Experience Cloud implementations) without significant friction” Qwen 3.7 Flash · Audience insights · scale prompt · soft negative
“Forrester noted its heavy focus on GenAI features may come at the expense of core analytics excellence” Kimi K2 · Customer intel · negative prompt · soft negative
“may find enterprise suites like Adobe Experience Cloud too heavy or expensive” Qwen 3.7 Flash · Web analytics · scale prompt · soft negative

Named alongside

The products named in the same answers as Adobe Experience Cloud, over the 52 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Experience Cloud was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Salesforce Marketing Cloud29 of 526Not among the top eight
Braze14 of 524Not among the top eight
HubSpot Marketing Hub12 of 520Not among the top eight
Adobe Marketo Engage10 of 520Not among the top eight
Klaviyo7 of 520Not among the top eight
Mailchimp7 of 520Not among the top eight
Amplitude6 of 522Not among the top eight
Mixpanel6 of 521Not among the top eight
Segment6 of 521Not among the top eight
ActiveCampaign5 of 521Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adobe Experience Cloud. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 41 of the 52 answers that named Adobe Experience Cloud and are not a share of its labels.

Domains cited

g2.com15
maestra.io13
improvado.io12
insiderone.com12
blog.hubspot.com10
braze.com9
guideflow.com8
linkedin.com8
thecmo.com8
business.adobe.comYour site7

Ninety-five of the 102 domain citations in answers naming Adobe Experience Cloud came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

adobe.com is not in Google's top ten for any of the category's searches. In the answers, Adobe Experience Cloud takes 0% of first choices and HubSpot Breeze takes 24%.
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In search

Google, US estimates
Position for “ai marketing agent”
–
not in the top ten
Position for “best ai marketing agent”
–
not in the top ten
Organic visits to its site
about 242,010,966 a month
Searches its site ranks for
4,156,506 · 1,068,861 in the top three
Sites linking to it
1,595,762
Paid Google search
58 searches its ads show for, about 1,090 clicks and $9,855 a month (estimate)
Ads on GoogleDetailLess
119+ ads · 89 text, 29 video, 1 image · 119 shown in the last 30 days

First shown October 2021, as Adobe, Inc, verified. Ads started 2025-10 to 2026-09: 65 in the year, 54 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 71 of 157 in AI marketing agents
Segment leader
24%
HubSpot Breeze
First choices
3 across its categories
Named in
52 answers
Its own site cited
in 41 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on adobe.com
24,667
subdomains included
Content
16,205
counted in the table below
Documentation
6,970
Product · Integration
390 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog13,85702025-06-01DAM, Mobile apps
Report or ebook1,26102023-10-01Direct mail, SEO
Conference or event48102024-01-01DAM, DMP
Podcast or video21702023-07-01
Webinar or virtual event14702022-10-01
Comparison8202022-01-01DMP
Case study5502020-11-01
Glossary or explainer5202023-02-01
Template or tool4002023-04-01
News or press1302020-04-01
How it is countedHide how it is counted

Every page adobe.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name DAM (27); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Adobe Experience Cloud

What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Experience Cloud; a claim can dispute any of them.
Adobe Experience Cloud (Journey Optimizer) 1Adobe Experience Cloud / Adobe AI agents 1Adobe Experience Cloud / Customer Intelligence 360 1

Follow Adobe Experience Cloud

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Adobe is the company behind Adobe Experience Cloud.
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On record

Wikidata
Website
adobe.com
Headquarters
San Jose, United States
Founded
1982
Employees
about 25,988 (2021)
Ownership
Public, ABS on London Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Not stated on the pages read
Who it is for, price, starting price, free plan or trial, integrations, certifications, hosting, customers

What Adobe Experience Cloud's own pages state, read October 5, 2026: developer.adobe.com/experience-cloud/cloud-manager, adobe.com/subscription/experience-cloud-enablement.html, developer.adobe.com/experience-cloud/experience-manager-apis, developer.adobe.com/experience-cloud/cloud-manager/docs, developer.adobe.com/experience-cloud/cloud-manager/guides. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Experience Cloud's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Experience Cloud, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Adobe Experience Cloud by email, built from the raw record of the edition. It shows:

  • where Adobe Experience Cloud is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Adobe Experience Cloud, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at adobe.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.