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Marketing automation and campaign management · October 2026 Edition

ActiveCampaign vs Mailchimp

One of fourteen models named ActiveCampaign first on the direct prompt; zero named Mailchimp. ActiveCampaign was named by fourteen of the fourteen models and Mailchimp by thirteen and ActiveCampaign carries 58 labels and Mailchimp 30, so the shares are not directly comparable.

ActiveCampaign

accepted challenger

Chicago, United States, founded 2003. Named in seventeen categories this edition.

Mailchimp

criticized challenger

Atlanta, United States, founded 2001. Named in sixteen categories this edition.

First-choice share6%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%43%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 11; printed, not drawn.
Labels5830A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ActiveCampaign reading right to left. Rank and label count are printed, not drawn.HubSpot Marketing Hub was named alongside these two in fourteen of the fourteen direct answers. HubSpot Marketing Hub vs ActiveCampaign · HubSpot Marketing Hub vs Mailchimp · Brevo vs ActiveCampaign

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the marketing automation and campaign management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ActiveCampaignFirst choices, of fourteen modelsMailchimp
Direct101 against ActiveCampaign
Paraphrase102 against Mailchimp
Comparative101 against Mailchimp
Budget-constrained011 against ActiveCampaign · 2 against Mailchimp
Scale-constrained101 against Mailchimp
Negative102 against ActiveCampaign · 7 against Mailchimp
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, ActiveCampaign and Mailchimp were named in the same answer 208 times, of the 481 answers naming ActiveCampaign and the 388 naming Mailchimp. In those answers Mailchimp took the first choice nine times and ActiveCampaign forty-four.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where ActiveCampaign and Mailchimp stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
ActiveCampaign Mailchimp first choice named as an alternative argued againstblank: not namedEach cell is one answer, ActiveCampaign on the left and Mailchimp on the right.

The direct prompt

The plain question, one answer per model, grouped by where ActiveCampaign and Mailchimp stood in it.

ActiveCampaign first, Mailchimp not the choice

1 of 14 modelsMailchimp was named in the answer but not as the choice, or not at all.
Kimi K2ActiveCampaign, HubSpot Marketing Hub

Neither was the first choice, one was named

9 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5HubSpot Marketing Hub alternatives: ActiveCampaign, Adobe Marketo Engage
Gemini 3.5 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
Perplexity SonarHubSpot Marketing Hub alternatives: 6sense, ActiveCampaign, Adobe Marketo Engage, Customer.io, Demandbase
Mistral SmallHubSpot Marketing Hub alternatives: Act-On, ActiveCampaign, Salesforce Marketing Cloud Account Engagement
DeepSeek V4 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Salesforce Marketing Cloud Account Engagement
Qwen 3.7 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
GLM 4.7 FlashXHubSpot Marketing Hub alternatives: ActiveCampaign
MiniMax M2.5HubSpot Marketing Hub alternatives: ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
Muse Glimmer 30BHubSpot Marketing Hub alternatives: ActiveCampaign, Salesforce Marketing Cloud Account Engagement

Neither was named

4 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniHubSpot Marketing Hub alternatives: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
Grok 4.1 FastHubSpot Marketing Hub alternatives: Adobe Marketo Engage, Microsoft Dynamics 365 Customer Insights, Salesforce Marketing Cloud Account Engagement
Llama 4 Maverickno first choice alternatives: Act-On, Adobe Marketo Engage, HubSpot Marketing Hub
GPT-6 LunaHubSpot Marketing Hub alternatives: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ActiveCampaign leads by thirty-five points.
ActiveCampaign39%#1 of 10
Mailchimp4%#4 of 10
The full small business standing →
Mid-marketThe figures above
ActiveCampaign leads by four points.
ActiveCampaign6%#3 of 11
Mailchimp2%#4 of 11
The full mid-market standing →
Enterprise
Level: the same share of first choices.
ActiveCampaign0%#9 of 10
Mailchimp0%#10 of 10
The full enterprise standing →

What the models said about ActiveCampaign

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“ActiveCampaign — *especially for new signups* after the Nov 2025 contact-billing change.” DeepSeek V4 Flash · negative prompt · hard negative
“Cautious for teams with no automation experience or very tight budgets that scale quickly on contact volume.” Muse Glimmer 30B · negative prompt · soft negative

What the models said about Mailchimp

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.