GTM AI Index

Index › Vendors › Oracle Responsys · September 2026 Edition

Oracle · 1 category · Named, not ranked

Oracle Responsys

10Judge labels

0First choices

3Negative labels

8 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

1 label, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Oracle Responsys was named 1 time in Mobile apps, where Meta Advantage+ App Campaigns led with 15%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market99 of 136

under the label threshold

Enterprise94 of 95

under the label threshold

In mobile apps · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Oracle Responsys for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Mobile apps	Marketing	0%	99 of 136	0%	1	under 10 labels · led by Meta Advantage+ App Campaigns at 15%

Movement

This is the first edition on this tier, so no move can be computed for Oracle Responsys yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Oracle Responsys across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Mention	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	1	1
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative5 labelsNone

Budget-constrained0 labelsNone

Scale-constrained2 labelsNone

Negative3 labelsNone

First choiceAlternativeMentionNegative10 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Oracle Responsys, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Oracle Responsys was named but was not.

ProductSame answerTook the first choice insteadHead to head

Salesforce Marketing Cloud10 of 104Not in the top three

Braze7 of 101Not in the top three

Iterable7 of 100Not in the top three

Klaviyo6 of 100Not in the top three

SAP Emarsys4 of 101Not in the top three

Adobe Campaign4 of 100Not in the top three

Adobe Marketo Engage4 of 100Not in the top three

HubSpot Marketing Hub4 of 100Not in the top three

Airship3 of 101Not in the top three

CleverTap3 of 100Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Oracle Responsys. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 10 answers that named Oracle Responsys and are not a share of its labels.

Domains cited

business.adobe.com1

docs.oracle.comYour site1

salesforce.com1

Two of the three domain citations in answers naming Oracle Responsys came from somebody else's page.

Pages cited

business.adobe.com/content/dam/dx/us/en/products/marketo/pricing/Marketo_Engage_Pricing_Pa1

docs.oracle.com/en/cloud/saas/marketing/responsys-user/Help/CampaignsLP.htm1

docs.oracle.com/en/cloud/saas/marketing/responsys.html1

salesforce.com/products/marketing-cloud/email-marketing1

Pages are listed as the models cited them.

The company

Oracle Corporation is the company behind Oracle Responsys.

Website: oracle.com
Headquarters: Bengaluru, India
Founded: 1977
Employees: about 162,000 (2025)
Ownership: Public, ORCL on Nasdaq

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Oracle Responsys's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Oracle Responsys, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at oracle.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.