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Index › Products › Adobe Journey Optimizer · October 2026 Edition
Adobe · 1 category · Named, not ranked

Adobe Journey Optimizer

12Judge labels
0First choices
1Negative labels
6 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
2 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Adobe Journey Optimizer was named 2 times in Ecommerce marketing, where HubSpot Marketing Hub led with 38%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In ecommerce marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Adobe Journey Optimizer for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Ecommerce marketingMarketing0%84 of 11550%2under 10 labels · led by HubSpot Marketing Hub at 38%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Adobe Journey Optimizer held within the floor in its one category: no change cleared 11 points.

Best category · Ecommerce marketing · by segment

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 140 → 80 of 106
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 74 → 55 of 110

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Ecommerce marketing0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 140 → 84 of 115

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Adobe Journey Optimizer across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini00000
Gemini 3.5 Flash00011
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase1 labelNone
Comparative9 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative1 labelNone
First choiceAlternativeMentionNegative12 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“avoid the massive price tag and administrative headache of enterprise-level software like Salesforce Marketing Cloud or Adobe/Marketo” Gemini 3.5 Flash · Ecommerce marketing · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Adobe Journey Optimizer, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Journey Optimizer was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Braze9 of 124Not among the top eight
Salesforce Marketing Cloud9 of 121Not among the top eight
Klaviyo7 of 121Not among the top eight
HubSpot Marketing Hub7 of 120Not among the top eight
Iterable6 of 122Not among the top eight
Adobe Marketo Engage6 of 120Not among the top eight
ActiveCampaign3 of 121Not among the top eight
Bloomreach3 of 120Not among the top eight
CleverTap3 of 120Not among the top eight
Adobe Campaign2 of 120Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adobe Journey Optimizer. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 12 of the 12 answers that named Adobe Journey Optimizer and are not a share of its labels.

Domains cited

braze.com8
experienceleague.adobe.comYour site6
salesforce.com5
moengage.com4
sequenzy.com4
bloomreach.com3
business.adobe.comYour site3
insiderone.com3
iterable.com3
klaviyo.com3

Thirty-three of the forty-two domain citations in answers naming Adobe Journey Optimizer came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Adobe Journey Optimizer

What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Journey Optimizer; a claim can dispute any of them.
Adobe 1Adobe/Marketo 1

Follow Adobe Journey Optimizer

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Adobe is the company behind Adobe Journey Optimizer.
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On record

Wikidata
Website
adobe.com
Headquarters
San Jose, United States
Founded
1982
Employees
about 25,988 (2021)
Ownership
Public, ABS on London Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
Journey Optimizer exposes REST endpoints that let you programmatically perform key operations in your applications.
Not stated on the pages read
Price, starting price, free plan or trial, integrations, certifications, hosting, customers

What Adobe Journey Optimizer's own pages state, read October 5, 2026: developer.adobe.com/journey-optimizer-apis, developer.adobe.com/journey-optimizer-b2b-apis, developer.adobe.com/journey-optimizer-b2b-apis/postman, developer.adobe.com/journey-optimizer-b2b-apis/examples, developer.adobe.com/journey-optimizer-b2b-apis/data-flow. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Journey Optimizer's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Journey Optimizer, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Adobe Journey Optimizer by email, built from the raw record of the edition. It shows:

  • where Adobe Journey Optimizer is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Adobe Journey Optimizer, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at adobe.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.