GTM AI Index

Index › Vendors › Adobe Journey Optimizer · September 2026 Edition

Adobe · 2 categories · Named, not ranked

Adobe Journey Optimizer

11Judge labels

0First choices

5Negative labels

5 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Adobe Journey Optimizer was named 3 times in Ecommerce marketing and 1 other category, where HubSpot Marketing Hub led with 36%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market146 of 154

under the label threshold

Enterprise81 of 104

under the label threshold

In ecommerce marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Adobe Journey Optimizer for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Ecommerce marketing	Marketing	0%	146 of 154	100%	2	under 10 labels · led by HubSpot Marketing Hub at 36%
Mobile apps	Marketing	0%	118 of 136	100%	1	under 10 labels · led by Meta Advantage+ App Campaigns at 15%

Movement

This is the first edition on this tier, so no move can be computed for Adobe Journey Optimizer yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Adobe Journey Optimizer across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Negative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	2	2
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	1	1
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative4 labelsNone

Budget-constrained2 labelsNone

Scale-constrained2 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative11 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“avoid the high overhead, slow implementation, and heavy developer dependency of legacy enterprise suites (like legacy Oracle or Adobe setups)” Gemini 3.5 Flash · Ecommerce marketing · scale prompt · soft negative

“without a massive enterprise price tag (like Braze or Adobe Journey Optimizer)” Gemini 3.5 Flash · Mobile apps · direct prompt · soft negative

“only if you're already standardized on that CRM/ecosystem” DeepSeek V4 Flash · Ecommerce marketing · scale prompt · soft negative

Named alongside

The products named in the same answers as Adobe Journey Optimizer, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Journey Optimizer was named but was not.

ProductSame answerTook the first choice insteadHead to head

Braze10 of 114Not in the top three

Salesforce Marketing Cloud8 of 110Not in the top three

Iterable6 of 110Not in the top three

Klaviyo5 of 113Not in the top three

Airship5 of 111Not in the top three

Attentive4 of 110Not in the top three

MoEngage4 of 110Not in the top three

HubSpot Marketing Hub3 of 110Not in the top three

Mailchimp3 of 110Not in the top three

Twilio Programmable Messaging3 of 110Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adobe Journey Optimizer. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 11 answers that named Adobe Journey Optimizer and are not a share of its labels.

Domains cited

blog.hubspot.com2

help.salesforce.com2

airship.com1

braze.com1

experienceleague.adobe.comYour site1

forrester.com1

gartner.com1

klaviyo.com1

onesignal.com1

twilio.com1

Eleven of the twelve domain citations in answers naming Adobe Journey Optimizer came from somebody else's page.

Pages cited

blog.hubspot.com/marketing/enterprise-marketing-automation2

help.salesforce.com/s/articleView2

airship.com/channels/push-notifications1

airship.com/docs/guides/features1

airship.com/docs/guides/features/messaging1

braze.com/docs/assets/download_file/Braze_Entitlements_Handbook_25.pdf1

braze.com/pricing1

braze.com/product/sms1

Pages are listed as the models cited them.

Names read as Adobe Journey Optimizer

What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Journey Optimizer; a claim can dispute any of them.

Adobe 2

The company

Adobe is the company behind Adobe Journey Optimizer.

Website: adobe.com
Headquarters: San Jose, United States
Founded: 1982
Employees: about 25,988 (2021)
Ownership: Public, ABS on London Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Journey Optimizer's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Journey Optimizer, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at adobe.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.