Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 45 → 31 of 71
10 categories · RankedInsider
78Judge labels
2First choices
9Negative labels
12 / 14Models named it
10Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Mobile & push for mid-market buyers
Rank 20 of 80 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 6 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business31 of 73
0%1 label
under the label threshold
Mid-market20 of 80
0%6 labels
under the label threshold
Enterprise22 of 93
0%5 labels
under the label threshold
In mobile & push · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Insider for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Mobile marketing and push | Marketing | 0% | 20 of 80 | 0% | 6 | under 10 labels · led by OneSignal at 45% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| SMS and WhatsApp marketing platforms | Marketing | 0% | 33 of 111 | 0% | 4 | under 10 labels · led by Customer.io at 17% | |
| Customer data platforms | GTM data and infrastructure | 0% | 24 of 61 | 0% | 3 | under 10 labels · led by Segment at 49% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Mobile apps | Marketing | 0% | 103 of 117 | 33% | 3 | under 10 labels · led by Customer.io at 17% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 51 of 142 | 0% | 2 | under 10 labels · led by Amplitude at 18% | newNew since September 2026: not ranked then, 0% now. |
| Marketing automation and campaign management | Marketing | 0% | 28 of 59 | 0% | 2 | under 10 labels · led by HubSpot Marketing Hub at 63% | newNew since September 2026: not ranked then, 0% now. |
| Retail, proximity and IoT marketing | Marketing | 0% | 108 of 130 | 50% | 2 | under 10 labels · led by Foursquare Proximity at 15% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Channel partner and local marketing | Partner and channel | 0% | 87 of 124 | 0% | 1 | under 10 labels · led by Channelscaler at 10% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce search and merchandising | Marketing | 0% | 58 of 74 | 100% | 1 | under 10 labels · led by Algolia at 25% | |
| Experimentation and personalization | Marketing | 0% | 34 of 71 | 0% | 1 | under 10 labels · led by VWO at 27% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Insider held within the floor in all ten categories: no change cleared 11 points.
Best category · Mobile & push · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 37 → 19 of 76
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 30 → 19 of 83
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Mobile & push | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 37 → 20 of 80 |
| SMS & WhatsApp | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 33 of 111, unchanged |
| CDP | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 → 24 of 61 |
| Mobile apps | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 34 → 103 of 117 |
| Customer intel | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 51 of 142, unchanged |
| Marketing automation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 28 of 59, unchanged |
| Proximity | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 33 → 108 of 130 |
| Channel marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 36 → 87 of 124 |
| Ecommerce search | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 58 of 74, unchanged |
| Experimentation | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 34 of 71 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Insider across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Insider across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 0 | 3 |
| Perplexity Sonar | 0 | 2 | 2 | 0 | 4 |
| Grok 4.1 Fast | 0 | 1 | 2 | 1 | 4 |
| Mistral Small | 0 | 1 | 3 | 1 | 5 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct14 labels1
Paraphrase7 labels1
Comparative39 labels2not counted in share
Budget-constrained3 labelsNone
Scale-constrained3 labelsNone
Negative12 labelsNone
First choiceAlternativeMentionNegative78 labels in all, every segment counted; 2 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Insider One is likely the better operational fit because it supports broader journey orchestration across multiple channels” Perplexity Sonar · Proximity · direct prompt · alternative
“MoEngage or Insider are better fits, but they may be more than a typical mid-market B2B team needs” Perplexity Sonar · Mobile & push · direct prompt · alternative
“Top-rated alternatives include Insider, Salesforce Data Cloud, or Klaviyo with strong ratings” Grok 4.1 Fast · Customer intel · negative prompt · alternative
“Insider handles omnichannel experiences with mobile and messaging focus.” Claude Haiku 4.5 · Experimentation · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“G2 highlights "poor customer support" (slow responses), "steep learning curve," and "complex integrations." Fine for basic use, but scales poorly.” Grok 4.1 Fast · Ecommerce search · negative prompt · soft negative
“integrations are described as "time-consuming and overly complex," that's a red flag (as seen in some G2 reviews for platforms like Insider One)” DeepSeek V4 Flash · Proximity · negative prompt · soft negative
“often criticized for being overly complex and not the best choice for most app developers” Mistral Small · Mobile apps · negative prompt · soft negative
Named alongside
The products named in the same answers as Insider, over the 77 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Insider was named but was not.ShowHide
Named alongside
The products named in the same answers as Insider, over the 77 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Insider was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Insider. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 76 of the 77 answers that named Insider and are not a share of its labels.
Domains cited
g2.com45
learn.g2.com35
guideflow.com33
insiderone.comYour site17
gartner.com15
bloomreach.com13
cloudtalk.io13
brevo.com12
worldmetrics.org12
emailvendorselection.com11
189 of the 206 domain citations in answers naming Insider came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
insiderone.com is not in Google's top ten for any of the category's searches. In the answers, Insider takes 0% of first choices and OneSignal takes 45%.ShowHide
Search and answers
insiderone.com is not in Google's top ten for any of the category's searches. In the answers, Insider takes 0% of first choices and OneSignal takes 45%.
ShowHideIn search
Google, US estimatesPosition for “best mobile push notification and sms marketing platform”
–
not in the top ten
- Searches for its name, Google
- 27,100 a month (“insider”)
- AI search demand for its name, est.
- 356,013 a month
- Organic visits to its site
- about 81,938 a month
- Searches its site ranks for
- 7,313 · 639 in the top three
- Sites linking to it
- 5,608
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess1 ads · 1 text · 1 shown in the last 30 days
First shown September 2026, as SOSYO PLUS BİLGİ BİLİŞİM TEKNOLOJİLERİ DANIŞMANLIK HİZMETLERİ TİCARET ANONİM ŞİRKETİ, verified. Ads started 2025-10 to 2026-09: 1 in the year.
On Google's pages: 1
In answers
This editionShare of first choices
0%
rank 20 of 80 in mobile & push
Segment leader
45%
OneSignal
- First choices
- 2 across its categories
- Named in
- 77 answers
- Its own site cited
- in 76 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on insiderone.com
3,623
subdomains included
Content
1,582
counted in the table below
Documentation
0
Product · Integration
3 · 111
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 742 | 31 | 2026-09-28 | CDP, Email marketing | |
| Glossary or explainer | 205 | 0 | 2026-02-03 | CRM, CDP | |
| Case study | 163 | 12 | 2026-09-09 | CDP | |
| News or press | 161 | 3 | 2026-09-17 | CDP | |
| Webinar or virtual event | 153 | 2 | 2026-07-21 | CDP | |
| Comparison | 80 | 5 | 2026-09-21 | CDP | |
| Report or ebook | 49 | 1 | 2026-09-02 | ||
| Conference or event | 16 | 3 | 2026-09-22 | ||
| Template or tool | 12 | 1 | 2026-09-15 | CDP | |
| Podcast or video | 1 | 0 | 2024-11-29 |
Most recent
- 2026-09-28Win back email campaign examples blog
- 2026-09-28App frames inline in app content blog
- 2026-09-27Marionnaud drive store insider one nrf europe blog
- 2026-09-24Best ai marketing platforms enterprise ecommerce blog
- 2026-09-24Best ai marketing platforms mid market blog
- 2026-09-24Marketing platform capabilities use cases blog
Events in person
Upcoming
- November 5, 2026Insider One Indonesia - 10-Year Growth SummitBengkel Space Jakarta, Jakarta Selatan, Indonesia · hosts
Last twelve months
- September 17, 2026The One SummitSUMMIT One Vanderbilt, New York City · took part
- April 28, 2026Retail con Ritmo: a Women in Retail Latin Dance PartyMiami, USA · took part
- April 27, 2026 to April 29, 2026Women in Retail Leadership SummitJW Marriott Miami Turnberry Resort & Spa, Miami, USA · spoke
As the event pages on insiderone.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page insiderone.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Insider
What the judge wrote, as written, with how often. The vendor table decides that these count as Insider; a claim can dispute any of them.
Insider One 10Bloomreach/Insider 1Insider/Insider One 1
Follow Insider
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Insider is its own company.ShowHide
The company
Insider is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- #1 Customer Engagement AI Platform for marketing teams; The leading Agentic Customer Engagement Platform
- For
- marketing teams
- Free plan or trial
- No forms. No delay insiderone.com
- Integrations claimed
- 100 insiderone.com
- Customers named
- VodafoneClarinsadidaseccoLexusMAC CosmeticsAllianzToyota
- Not stated on the pages read
- Price, starting price, certifications, hosting
What Insider's own pages state, read September 28, 2026: insiderone.com, insiderone.com/security, insiderone.com/platform, insiderone.com/customers, insiderone.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Insider's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Insider, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Insider by email, built from the raw record of the edition. It shows:
- where Insider is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Insider, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.