GTM AI Index
Index › Vendors › Klaviyo › Alternatives · September 2026 Edition
Five categories · what the models named instead

Alternatives to Klaviyo, as AI models named them

In the September 2026 Edition, 886 of the 1,080 answers collected in the five categories where Klaviyo holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
HubSpot Marketing Hub92
ActiveCampaign79
OneSignal56
Adobe Marketo Engage50
Brevo49
Segment44
First choices in the 886 answers that did not name Klaviyo, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Ecommerce marketing

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Klaviyo is not its first choice or an alternative in it.
Small businessKlaviyo is #1 of 12 here at 17% of first choices, 41 labels.

Forty-five of the seventy-two answers did not name Klaviyo; it was the first choice in fourteen. The first choices in those forty-five answers, twelve products in all, the eight most named:

Shopify10 of 45Head to head →
HubSpot Marketing Hub8 of 45Head to head →
ActiveCampaign5 of 45Head to head →
Omnisend4 of 45Head to head →
BigCommerce3 of 45Head to head →
WooCommerce3 of 45Head to head →
Square Online2 of 45
Brevo1 of 45
4 more in the record.The full small business standing →
Mid-marketKlaviyo is #2 of 10 here at 18% of first choices, 45 labels.

Thirty-nine of the seventy-two answers did not name Klaviyo; it was the first choice in eighteen. The first choices in those thirty-nine answers, nine products in all, the eight most named:

HubSpot Marketing Hub9 of 39Head to head →
BigCommerce B2B Edition4 of 39
Omnisend4 of 39Head to head →
BigCommerce2 of 39Head to head →
Wix2 of 39
WooCommerce2 of 39Head to head →
Brevo1 of 39
Shopify1 of 39Head to head →
1 more in the record.The full mid-market standing →
EnterpriseKlaviyo is #7 of 12 here at 4% of first choices, 26 labels.

Fifty-seven of the seventy-two answers did not name Klaviyo; it was the first choice in eight. The first choices in those fifty-seven answers, sixteen products in all, the eight most named:

Adobe Marketo Engage8 of 57
Salesforce Marketing Cloud8 of 57
Shopify5 of 57Head to head →
Adobe Commerce3 of 57
BigCommerce3 of 57Head to head →
Bloomreach2 of 57
HubSpot Marketing Hub2 of 57Head to head →
Insider2 of 57
8 more in the record.The full enterprise standing →

Email marketing platforms

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Klaviyo is not its first choice or an alternative in it.
Small businessKlaviyo is #11 of 13 here at 0% of first choices, 23 labels.

Sixty-one of the seventy-two answers did not name Klaviyo; it was the first choice in zero. The first choices in those sixty-one answers, ten products in all, the eight most named:

ActiveCampaign18 of 61
MailerLite15 of 61
Brevo10 of 61
Sender8 of 61
HubSpot Marketing Hub5 of 61
Mailchimp3 of 61
Apollo.io1 of 61
Constant Contact1 of 61
2 more in the record.The full small business standing →
Mid-marketKlaviyo is #9 of 13 here at 0% of first choices, 32 labels.

Fifty-nine of the seventy-two answers did not name Klaviyo; it was the first choice in one. The first choices in those fifty-nine answers, seven products in all:

ActiveCampaign16 of 59
HubSpot Marketing Hub12 of 59
Brevo6 of 59
Sender5 of 59
MailerLite4 of 59
Omnisend1 of 59
Sequenzy1 of 59
The full mid-market standing →
EnterpriseKlaviyo is #11 of 13 here at 0% of first choices, 25 labels.

Sixty-five of the seventy-two answers did not name Klaviyo; it was the first choice in zero. The first choices in those sixty-five answers, fourteen products in all, the eight most named:

Salesforce Marketing Cloud16 of 65
Adobe Marketo Engage11 of 65
HubSpot Marketing Hub11 of 65
Brevo6 of 65
ActiveCampaign2 of 65
Adobe Campaign2 of 65
MailerLite2 of 65
Beehiiv1 of 65
6 more in the record.The full enterprise standing →

Marketing automation and campaign management

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Klaviyo is not its first choice or an alternative in it.
Small businessKlaviyo is #6 of 10 here at 0% of first choices, 25 labels.

Fifty-five of the seventy-two answers did not name Klaviyo; it was the first choice in zero. The first choices in those fifty-five answers, five products in all:

ActiveCampaign27 of 55
HubSpot Marketing Hub14 of 55
Brevo8 of 55
MailerLite2 of 55
Mailchimp1 of 55
The full small business standing →
Mid-marketKlaviyo is #5 of 11 here at 0% of first choices, 26 labels.

Fifty-four of the seventy-two answers did not name Klaviyo; it was the first choice in zero. The first choices in those fifty-four answers, six products in all:

HubSpot Marketing Hub23 of 54
Brevo13 of 54
ActiveCampaign7 of 54
Adobe Marketo Engage1 of 54
HubSpot Marketing Hub Professional or Enterprise1 of 54
MailerLite1 of 54
The full mid-market standing →
EnterpriseKlaviyo is #8 of 9 here at 0% of first choices, 11 labels.

Sixty-nine of the seventy-two answers did not name Klaviyo; it was the first choice in zero. The first choices in those sixty-nine answers, nine products in all, the eight most named:

Adobe Marketo Engage30 of 69
Salesforce Marketing Cloud10 of 69
HubSpot Marketing Hub8 of 69
Salesforce Marketing Cloud Account Engagement2 of 69
Adobe Campaign1 of 69
Braze1 of 69
Maestra1 of 69
Mautic1 of 69
1 more in the record.The full enterprise standing →

Mobile marketing and push

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Klaviyo is not its first choice or an alternative in it.
Small businessKlaviyo is #4 of 19 here at 6% of first choices, 21 labels.

Fifty-nine of the seventy-two answers did not name Klaviyo; it was the first choice in three. The first choices in those fifty-nine answers, sixteen products in all, the eight most named:

OneSignal34 of 59
SlickText5 of 59
ActiveCampaign4 of 59
SimpleTexting4 of 59
Omnisend3 of 59
Brevo2 of 59
Courier2 of 59
Attentive1 of 59
8 more in the record.The full small business standing →
Mid-marketKlaviyo is #11 of 17 here at 0% of first choices, 25 labels.

Sixty-two of the seventy-two answers did not name Klaviyo; it was the first choice in zero. The first choices in those sixty-two answers, seventeen products in all, the eight most named:

OneSignal19 of 62
Customer.io15 of 62
Braze3 of 62
Vero3 of 62
Omnisend2 of 62
Bird1 of 62
CleverTap1 of 62
Courier1 of 62
9 more in the record.The full mid-market standing →
EnterpriseKlaviyo holds 9 labels here, under the 10-label cutoff, so it is unranked.

Sixty-eight of the seventy-two answers did not name Klaviyo; it was the first choice in zero. The first choices in those sixty-eight answers, sixteen products in all, the eight most named:

Braze31 of 68
Airship9 of 68
Courier5 of 68
Staffbase4 of 68
OneSignal3 of 68
Attentive2 of 68
Pushwoosh2 of 68
Twilio Programmable Messaging2 of 68
8 more in the record.The full enterprise standing →

Customer data platforms

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Klaviyo is not its first choice or an alternative in it.
Small businessKlaviyo is #6 of 11 here at 2% of first choices, 28 labels.

Fifty-five of the seventy-two answers did not name Klaviyo; it was the first choice in five. The first choices in those fifty-five answers, thirteen products in all, the eight most named:

Segment20 of 55
HubSpot8 of 55
RudderStack8 of 55
Hightouch4 of 55
Brevo2 of 55
BlueConic1 of 55
Coffee1 of 55
Customer.io1 of 55
5 more in the record.The full small business standing →
Mid-marketKlaviyo is #9 of 12 here at 0% of first choices, 17 labels.

Sixty-eight of the seventy-two answers did not name Klaviyo; it was the first choice in zero. The first choices in those sixty-eight answers, nine products in all, the eight most named:

Segment21 of 68
Hightouch9 of 68
RudderStack5 of 68
BlueConic2 of 68
Jitsu2 of 68
HubSpot1 of 68
HubSpot Customer Platform1 of 68
PostHog1 of 68
1 more in the record.The full mid-market standing →
EnterpriseKlaviyo holds 5 labels here, under the 10-label cutoff, so it is unranked.

Seventy of the seventy-two answers did not name Klaviyo; it was the first choice in zero. The first choices in those seventy answers, thirteen products in all, the eight most named:

Salesforce Data Cloud22 of 70
Microsoft Dynamics 365 Customer Insights5 of 70
Tealium5 of 70
Treasure Data5 of 70
Adobe Real-Time CDP3 of 70
Hightouch3 of 70
Segment3 of 70
ActionIQ2 of 70
5 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled Klaviyo neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Klaviyo only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Klaviyo's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Klaviyo was named by a model, not endorsed by anyone.

Klaviyo's pageAll products