Mobile marketing and push · October 2026 Edition
Customer.io vs Pushwoosh
Six of fourteen models named Customer.io first on the direct prompt; two named Pushwoosh. Customer.io was named by eleven of the fourteen models and Pushwoosh by nine and Customer.io carries 23 labels and Pushwoosh 14, so the shares are not directly comparable.
Named in ten categories this edition.
Fairfax, United States, founded 2014. Named in three categories this edition.
First-choice share19%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 14; printed, not drawn.
Labels2314A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Customer.io reading right to left. Rank and label count are printed, not drawn.OneSignal was named alongside these two in eleven of the fourteen direct answers. OneSignal vs Customer.io · OneSignal vs Pushwoosh · Customer.io vs Braze
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile marketing and push page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Customer.ioFirst choices, of fourteen modelsPushwoosh
Direct62
Paraphrase41
Comparative00
Budget-constrained00
Scale-constrained00
Negative001 against Pushwoosh
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Customer.io and Pushwoosh stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | |||||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | |
Customer.io Pushwoosh first choice named as an alternative argued againstblank: not namedEach cell is one answer, Customer.io on the left and Pushwoosh on the right.The direct prompt
The plain question, one answer per model, grouped by where Customer.io and Pushwoosh stood in it.
Customer.io first, Pushwoosh an alternative
6 of 14 modelsPushwoosh was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Customer.io alternatives: ActiveCampaign, Courier, OneSignal, Pushwoosh, Vero
Gemini 3.5 FlashCustomer.io, Sakari alternatives: ActiveCampaign, OneSignal
Grok 4.1 FastCustomer.io alternatives: Braze, OneSignal, Pushwoosh, Vero
Qwen 3.7 FlashCustomer.io alternatives: Braze, HubSpot Marketing Hub
GLM 4.7 FlashXCustomer.io alternatives: OneSignal
Muse Glimmer 30BCustomer.io alternatives: Braze, Iterable
Pushwoosh first, Customer.io not the choice
2 of 14 modelsCustomer.io was named in the answer but not as the choice, or not at all.Mistral SmallOneSignal, Pushwoosh alternatives: Insider
Llama 4 MaverickPushwoosh alternatives: Attentive, Klaviyo
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.DeepSeek V4 FlashOneSignal alternatives: Customer.io, Twilio Programmable Messaging
Kimi K2OneSignal alternatives: ActiveCampaign, Customer.io, Iterable
Neither was named
4 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniBraze alternatives: Airship, Iterable, OneSignal
Perplexity SonarOneSignal alternatives: Attentive, CleverTap, Insider, MoEngage
MiniMax M2.5OneSignal alternatives: Braze, MoEngage, Salesforce Marketing Cloud, Twilio Programmable Messaging
GPT-6 LunaCustomer.io Journeys alternatives: Braze, OneSignal
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Customer.io leads by four points.
Customer.io4%#4 of 18Pushwoosh0%#14 of 18Mid-marketThe figures above
Customer.io leads by thirteen points.
Customer.io19%#2 of 14Pushwoosh6%#4 of 14Enterprise
Level: the same share of first choices.
Customer.io3%#– of 12Pushwoosh3%#6 of 12What the models said about Customer.io
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“the industry consensus for a mid-market B2B company looking for a balance of features, ease of use, and cost-effectiveness is Customer.io” GLM 4.7 FlashX · direct prompt · first choice
“the industry consensus for the best overall balance of power and usability for mid-market B2B (especially SaaS) is Customer.io” Qwen 3.7 Flash · direct prompt · first choice
What the models said about Pushwoosh
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“console depth varies by plan tier, so capability may depend on what you pay for” Perplexity Sonar · negative prompt · soft negative
“Pushwoosh - a mid-market alternative to Braze and Airship for teams that need cross-platform push (web + mobile) with event-based automation at a fraction of the enterprise price.” Llama 4 Maverick · direct prompt · first choice
“Start with Sinch Engagement or Pushwoosh for a balance of cost, ease-of-use, and power.” Qwen 3.7 Flash · paraphrase prompt · first choice
“OneSignal and Pushwoosh are the best choices” Mistral Small · direct prompt · first choice
Also compared
OneSignal vs Customer.ioOneSignal vs PushwooshCustomer.io vs BrazeCustomer.io vs OmnisendCustomer.io vs KlaviyoCustomer.io vs Twilio Programmable MessagingCustomer.io vs AirshipBraze vs PushwooshPushwoosh vs OmnisendPushwoosh vs KlaviyoPushwoosh vs Twilio Programmable MessagingPushwoosh vs AirshipAll twenty-eight head-to-head pages and the full mobile & push standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.