Every category where a model named Drift for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
In-app messaging and customer communications	Customer	2%	20 of 113	33%	3	under 10 labels · led by Intercom at 20%
Chatbots and conversational AI for support	Customer	0%	99 of 106	60%	5	under 10 labels · led by Intercom at 35%
Lead routing and management	Sales	0%	21 of 104	0%	4	under 10 labels · led by LeadAngel at 32%
Account-based marketing platforms	Marketing	0%	71 of 76	100%	1	under 10 labels · led by AdRoll ABM at 56%
Content marketing platforms	Marketing	0%	115 of 159	100%	1	under 10 labels · led by HubSpot Content Hub at 30%
Customer intelligence and data science	GTM data and infrastructure	0%	147 of 158	100%	1	under 10 labels · led by Google Analytics 4 at 16%
Digital sales rooms	Sales	0%	52 of 59	100%	1	under 10 labels · led by Aligned at 40%
Meeting scheduling	Sales	0%	72 of 77	100%	1	under 10 labels · led by Calendly at 59%

Movement

This is the first edition on this tier, so no move can be computed for Drift yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Drift across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	0	0	2
GPT-5.4 mini	0	0	0	1	1
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	0	0	2	2
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	0	0	1	1	2
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	0	0	3	3
Kimi K2	0	0	0	2	2
GLM 4.7 FlashX	0	0	1	0	1
MiniMax M2.5	0	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct14 labels2

Paraphrase12 labels3

Comparative8 labelsNone

Budget-constrained3 labelsNone

Scale-constrained5 labelsNone

Negative19 labelsNone

First choiceAlternativeMentionNegative61 labels in all, every segment counted; 5 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For most mid-sized B2B companies, Drift works well for lead generation and sales” Claude Haiku 4.5 · In-app messaging · paraphrase prompt · first choice

“Purpose-built for B2B with a focus on conversational sales and support.” Claude Haiku 4.5 · Support chatbots · paraphrase prompt · alternative

“AI-powered: Orbit AI or Drift” Mistral Small · Lead routing · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“What to Avoid on a Budget - Enterprise platforms like Demandbase, 6sense, or Drift” Qwen 3.7 Flash · ABM · budget prompt · hard negative

“AVOID or EXERCISE EXTREME CAUTION ... Major Security Incident (August 2025)” Kimi K2 · Sales rooms · negative prompt · hard negative

“Drift/Salesloft sunset — avoid tools being deprecated” DeepSeek V4 Flash · Scheduling · scale prompt · hard negative

“Gradual sunset announced March 2026” Kimi K2 · Customer intel · negative prompt · hard negative

Named alongside

The products named in the same answers as Drift, over the 61 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Drift was named but was not.

ProductSame answerTook the first choice insteadHead to head

Intercom40 of 6110Not in the top three

Tidio20 of 619Not in the top three

Zendesk18 of 611Not in the top three

Freshchat13 of 610Not in the top three

Ada8 of 611Not in the top three

HubSpot Sales Hub7 of 612Not in the top three

Chili Piper7 of 610Not in the top three

ManyChat7 of 610Not in the top three

Salesloft7 of 610Not in the top three

Zendesk AI7 of 610Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Drift. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 5 of the 61 answers that named Drift and are not a share of its labels.

Domains cited

helply.com3

chatbase.co2

front.com2

aisaleskit.co1

altahq.com1

artisan.co1

beanstalkconsulting.co1

bigmoves.marketing1

boundbot.com1

businessofapps.com1

Fourteen of the fourteen domain citations in answers naming Drift came from somebody else's page.

Pages cited

chatbase.co/blog/customer-messaging-tools2

front.com/blog/customer-messaging-platform2

helply.com/blog/10-best-customer-messaging-tools-for-businesses2

helply.com/blog/customer-communication-tools2

aisaleskit.co/how-to-book-sales-meetings-with-ai1

altahq.com/post/top-ai-tools-for-sales-prospecting-in-2026-a-comprehensive-guide1

artisan.co/blog/ai-tools-for-business-development1

beanstalkconsulting.co/blogs/b2b-comms-guide1

Pages are listed as the models cited them.

Names read as Drift

What the judge wrote, as written, with how often. The vendor table decides that these count as Drift; a claim can dispute any of them.

Drift (Salesloft) 4Salesloft / Drift 2Drift (by Salesloft) 1Drift/Salesloft 1

The company

Salesloft is the company behind Drift.

Website: salesloft.com
Headquarters: Atlanta, United States
Founded: 2011

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Drift's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Drift, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at driftbreach.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.