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GTM AI Index
Index › Products › Intercom Fin AI Agent · October 2026 Edition
1 category · Ranked

Intercom Fin AI Agent

162Judge labels
45First choices
44Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
41% in Support chatbots for mid-market buyers
Rank 1 of 114 in the mid-market standingendorsed leader
11 of 14 models made it the first choice on the direct prompt; 14% of its 58 labels there were negative.
What the models named instead of Intercom Fin AI Agent →
By buyer segmentStrongest at mid-market.
In support chatbots · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Intercom Fin AI Agent for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Chatbots and conversational AI for supportCustomer41%1 of 11414%58endorsed leader▲+4Since September 2026: 35% → 39%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Intercom Fin AI Agent held within the floor in its one category: no change cleared 11 points.

Best category · Support chatbots · by segment

Small business▼−6Since September 2026: 20% → 14%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
14%from 20% in September 2026
Inside the floor by 5 pointsRank 2 of 93, unchanged
Mid-market▲+4Since September 2026: 35% → 39%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
39%from 35% in September 2026
Inside the floor by 7 pointsRank 1 of 109, unchanged
Enterprise▲+12Since September 2026: 12% → 24%, +12 points. Past the 11-point floor: movement. Read over the models both editions asked.
24%from 12% in September 2026
Cleared the floor by 1 pointRank 2 → 1 of 105

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Support chatbots35%39%▲+4Since September 2026: 35% → 39%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 1 of 114, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Intercom Fin AI Agent across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.513116
GPT-5.4 mini12115
Gemini 3.5 Flash40015
Perplexity Sonar11013
Grok 4.1 Fast21216
Mistral Small00303
DeepSeek V4 Flash41005
Llama 4 Maverick00202
Qwen 3.7 Flash31015
Kimi K221115
GLM 4.7 FlashX21003
MiniMax M2.521003
GPT-6 Luna21014
Muse Glimmer 30B30003

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct34 labels23
Paraphrase33 labels16
Comparative35 labels10not counted in share
Budget-constrained18 labels1
Scale-constrained15 labels5
Negative27 labelsNone
First choiceAlternativeMentionNegative162 labels in all, every segment counted; 45 of the 55 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Intercom is a category leader for web-app-native customer communication. Its Generative AI chatbot, Fin, is highly regarded for its plug-and-play accuracy.” Gemini 3.5 Flash · Support chatbots · direct prompt · first choice
“Choose Intercom Fin if you are a SaaS or digital product company looking for a modern, sleek, chat-first experience with zero handoff friction.” Gemini 3.5 Flash · Support chatbots · comparative prompt · first choice
“Mature all-in-one customer messaging platform with a dedicated AI agent, Fin. Fin is positioned as a mature AI agent for digital-first teams.” Muse Glimmer 30B · Support chatbots · comparative prompt · first choice
“Fin by Intercom is recommended for mid-market and enterprise support teams that want a high-performing, chat-first AI agent” Claude Haiku 4.5 · Support chatbots · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“strongest when you already live in those ecosystems; they may be less ideal if you need broad customization outside them” Perplexity Sonar · Support chatbots · negative prompt · soft negative
“frequently cited in enterprise contexts for becoming prohibitively expensive and restrictive as a company grows” Qwen 3.7 Flash · Support chatbots · negative prompt · soft negative
“Platforms like basic Intercom Fin or Salesforce Agentforce claim high rates but lack independent benchmarks.” Grok 4.1 Fast · Support chatbots · negative prompt · soft negative
“Fin is mostly designed with B2C use cases in mind, so it's less optimized for B2B workflows” Claude Haiku 4.5 · Support chatbots · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Intercom Fin AI Agent, over the 160 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Intercom Fin AI Agent was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Tidio68 of 16020Compare →
Ada53 of 1605Compare →
Drift50 of 1600Not among the top eight
Botpress25 of 1603Not among the top eight
Kore.ai24 of 1602Not among the top eight
HubSpot Service Hub20 of 1602Not among the top eight
Salesforce Agentforce18 of 1603Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Intercom Fin AI Agent. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 145 of the 160 answers that named Intercom Fin AI Agent and are not a share of its labels.

Domains cited

zendesk.com56
capterra.com52
intercom.comYour site51
sobot.io45
botpress.com42
wonderchat.io41
tidio.com38
chatbot.com37
chatbase.co36
yellow.ai35

382 of the 433 domain citations in answers naming Intercom Fin AI Agent came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

Where Intercom Fin AI Agent stands in Google search beside where it stands in the models' answers.
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In search

Google, US estimates
Position for “customer support chatbot platform”
–
not in the top ten
Position for “best customer support chatbot platform”
–
not in the top ten
Searches for its name, Google
210 a month (“intercom fin ai agent”)
AI search demand for its name, est.
3 a month
Organic visits to its site
about 64,348 a month
Searches its site ranks for
9,650 · 625 in the top three
Sites linking to it
46,812
Paid Google search
4 searches its ads show for, about 125 clicks and $3,304 a month (estimate)
Ads on GoogleDetailLess
120+ ads · 120 text · 120 shown in the last 30 days

First shown March 2023, as Intercom, Inc., verified. Ads started 2025-10 to 2026-09: 67 in the year, 53 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
41%
rank 1 of 114 in support chatbots
First choices
45
across its categories
Named in
160 answers
Its own site cited
in 145 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on intercom.com
13,706
subdomains included
Content
2,107
counted in the table below
Documentation
10,875
Product · Integration
4 · 51
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog1,16052026-09-09
Podcast or video51502023-06-29
News or press132undated
Report or ebook9302026-06-19
Glossary or explainer80142026-09-26
Case study47undated
Comparison33102026-09-24
Template or tool2982026-09-22
Conference or event1662026-09-11
Webinar or virtual event2undated

Most recent

How it is countedHide how it is counted

Every page intercom.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Intercom Fin AI Agent

What the judge wrote, as written, with how often. The vendor table decides that these count as Intercom Fin AI Agent; a claim can dispute any of them.
Intercom 18Intercom Fin 17Intercom (Fin) 4Intercom (Fin AI Agent) 3Intercom (Fin AI) 3Intercom (with Fin AI) 2Intercom/Fin 2Fin 1Fin by Intercom 1Intercom (Fin + Helpdesk) 1Intercom (with Fin AI Agent) 1Intercom with Fin 1Intercom with Fin AI 1

Follow Intercom Fin AI Agent

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Intercom is the company behind Intercom Fin AI Agent.
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On record

Wikidata
Headquarters
United States
Founded
2011

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
The highest performing Customer Agent
For
Customer service, Sales, and Ecommerce
Price stated
only pay when Fin delivers value intercom.com/fin
Starting price
0.99 intercom.com/fin
Free plan or trial
Start free trial intercom.com/fin
Certifications
SOC2ISO 27001ISO 42001AIUC-1ISO 27701HIPAAinternationally recognized compliance accreditations
Hosting
USEUAustralia
Customers named
AnthropicClayLightspeedRocket MoneyGammaAvocadoMatterportPersonio
Not stated on the pages read
Integrations

What Intercom Fin AI Agent's own pages state, read October 5, 2026: intercom.com/fin, intercom.com, intercom.com/pricing, trust.intercom.com, intercom.com/solutions/gaming. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Intercom Fin AI Agent's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Intercom Fin AI Agent, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Intercom Fin AI Agent by email, built from the raw record of the edition. It shows:

  • where Intercom Fin AI Agent is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Intercom Fin AI Agent, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at intercom.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where Intercom Fin AI Agent is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
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AI models recommend Intercom Fin AI Agent first in Chatbots and conversational AI for support this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
AI models' first choice in Chatbots and conversational AI for support, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/customer/chatbots-and-conversational-ai-for-support/"><img src="https://gtm-ai-index.com/badges/2026-10/intercom-fin-ai-agent--chatbots-and-conversational-ai-for-support-wide.svg" alt="AI models' first choice in Chatbots and conversational AI for support, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Chatbots and conversational AI for support standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
AI models' first choice in Chatbots and conversational AI for support, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/customer/chatbots-and-conversational-ai-for-support/"><img src="https://gtm-ai-index.com/badges/2026-10/intercom-fin-ai-agent--chatbots-and-conversational-ai-for-support-square.svg" alt="AI models' first choice in Chatbots and conversational AI for support, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Chatbots and conversational AI for support standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
AI models' first choice in Chatbots and conversational AI for support, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/customer/chatbots-and-conversational-ai-for-support/"><img src="https://gtm-ai-index.com/badges/2026-10/intercom-fin-ai-agent--chatbots-and-conversational-ai-for-support-compact.svg" alt="AI models' first choice in Chatbots and conversational AI for support, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Chatbots and conversational AI for support standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.