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GTM AI Index
Index › Products › Ada · October 2026 Edition
2 categories · Ranked

Ada

66Judge labels
4First choices
10Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
6% in Support chatbots for enterprise buyers
Rank 9 of 114 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 14% of its 28 labels there were negative.
What the models named instead of Ada →
By buyer segmentRead the same way at every buyer size.
In support chatbots · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Ada for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Chatbots and conversational AI for supportCustomer2%9 of 11414%28accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Knowledge base and self-serviceCustomer0%59 of 880%1under 10 labels · led by Notion at 21%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Ada held within the floor in all two categories: no change cleared 11 points.

Best category · Support chatbots · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 30 → 87 of 93
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 18 → 9 of 109
Enterprise▼−1Since September 2026: 8% → 7%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 8% in September 2026
Inside the floor by 10 pointsRank 4 of 105, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Support chatbots0%2%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 18 → 9 of 114
Knowledge base0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 59 of 88, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Ada across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501102
GPT-5.4 mini02002
Gemini 3.5 Flash12003
Perplexity Sonar02013
Grok 4.2004105
Mistral Small00202
DeepSeek V4 Flash02013
Llama 4 Maverick00000
Qwen 3.7 Flash01012
Kimi K201001
GLM 4.7 FlashX00000
MiniMax M2.501102
GPT-6 Luna01001
Muse Glimmer 30B11013

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct13 labels2
Paraphrase7 labelsNone
Comparative26 labels2not counted in share
Budget-constrained5 labels1
Scale-constrained6 labels1
Negative9 labels1not counted in share
First choiceAlternativeMentionNegative66 labels in all, every segment counted; 4 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Ada: Excellent for mid-market to enterprise companies. Highly advanced in taking actual business "actions"” Gemini 3.5 Flash · Support chatbots · scale prompt · first choice
“Enterprise-level performance with no-code authoring and automation-first design.” Muse Glimmer 30B · Support chatbots · comparative prompt · first choice
“If you need high-volume, enterprise-scale automation with professional services, Ada is the next step up” Muse Glimmer 30B · Support chatbots · paraphrase prompt · alternative
“Ada if you’re very focused on AI automation and are comfortable with custom enterprise pricing” GPT-5.4 mini · Support chatbots · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“it may require hands-on tuning and works best when your knowledge lives in structured help-center content” Perplexity Sonar · Support chatbots · negative prompt · soft negative
“The gold standard for "pure" AI support bots. Expensive, but very powerful for higher volumes.” Qwen 3.7 Flash · Support chatbots · scale prompt · soft negative
“Sierra and Ada are pricing-prohibitive and feature-heavy for mid-market” Muse Glimmer 30B · Support chatbots · direct prompt · soft negative
“High-end enterprise AI agents | Premium pricing ($150K+ annually)” DeepSeek V4 Flash · Support chatbots · scale prompt · soft negative

Named alongside

The products named in the same answers as Ada, over the 66 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ada was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Drift27 of 661Not among the top eight
Kore.ai20 of 662Not among the top eight
LivePerson12 of 660Not among the top eight
Botpress11 of 661Not among the top eight
Cognigy10 of 660Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Ada. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 61 of the 66 answers that named Ada and are not a share of its labels.

Domains cited

botpress.com23
capterra.com21
chatbot.com19
zendesk.com19
wonderchat.io18
yellow.ai18
sobot.io17
freshworks.com15
intercom.com15
g2.com13

178 of the 178 domain citations in answers naming Ada came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

ada.cx ranks 8 on Google for the category's searches. In the answers, Ada takes 2% of first choices and Intercom Fin AI Agent takes 41%.
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In search

Google, US estimates
Position for “customer support chatbot platform”
8
Position for “best customer support chatbot platform”
–
not in the top ten
Searches for its name, Google
201,000 a month (“ada”)
AI search demand for its name, est.
50,587 a month
Organic visits to its site
about 23,398 a month
Searches its site ranks for
936 · 45 in the top three
Sites linking to it
4,288
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
120+ ads · 74 text, 46 video · 45 shown in the last 30 days

First shown July 2025, as Ada Support Inc., verified. Ads started 2025-10 to 2026-09: 71 in the year, 49 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
2%
rank 9 of 114 in support chatbots
Segment leader
41%
Intercom Fin AI Agent
First choices
4 across its categories
Named in
66 answers
Its own site cited
in 61 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on ada.cx
647
subdomains included
Content
60
counted in the table below
Documentation
580
Product · Integration
0 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Template or tool39undated
Report or ebook13undated
Glossary or explainer7undated
Comparison1undated
How it is countedHide how it is counted

Every page ada.cx exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Names read as Ada

What the judge wrote, as written, with how often. The vendor table decides that these count as Ada; a claim can dispute any of them.
Ada/IBM Watsonx 1

Follow Ada

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Ada is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
AI customer service agents for enterprise CX; the agentic customer experience platform
For
enterprise CX organizations
Certifications
HIPAASOC 2GDPRPCI DSSAIUC-1
Customers named
Loop EarplugsLife360monday.comipsybetssonepos nowbrigitCebu Pacific
Not stated on the pages read
Price, starting price, free plan or trial, integrations, hosting

What Ada's own pages state, read September 28, 2026: ada.cx. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ada's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ada, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Ada by email, built from the raw record of the edition. It shows:

  • where Ada is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Ada, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at ada.cx is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.