Small business▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 9 pointsRank 7 → 6 of 51
1 category · RankedZendesk Support Suite
196Judge labels
50First choices
64Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
49% in Helpdesk for enterprise buyers
Rank 1 of 55 in the mid-market standingcriticized default
9 of 14 models made it the first choice on the direct prompt; 28% of its 67 labels there were negative.
What the models named instead of Zendesk Support Suite →By buyer segmentStrongest at enterprise.
Small business8 of 51
3%55 labels
criticized challenger
Mid-market1 of 55
31%67 labels
criticized default
Enterprise1 of 61
49%74 labels
endorsed leader
In helpdesk · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Zendesk Support Suite for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Customer support and helpdesk | Customer | 31% | 1 of 55 | 28% | 67 | criticized default | ▲+16Since September 2026: 16% → 32%, +16 points. Past the 11-point floor: movement. Read over the models both editions asked. |
Movement
Since September 2026, Zendesk Support Suite moved past the floor in its one category, Helpdesk, +16 points to 32%.
Best category · Helpdesk · by segment
Mid-market▲+16Since September 2026: 16% → 32%, +16 points. Past the 11-point floor: movement. Read over the models both editions asked.
32%from 16% in September 2026
Cleared the floor by 5 pointsRank 3 → 1 of 55
Enterprise▼−1Since September 2026: 53% → 52%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
52%from 53% in September 2026
Inside the floor by 10 pointsRank 1 of 56, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Helpdesk | 16% | 32% | ▲+16Since September 2026: 16% → 32%, +16 points. Past the 11-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 3 → 1 of 55 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Zendesk Support Suite across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Zendesk Support Suite across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 0 | 1 | 3 |
| GPT-5.4 mini | 3 | 0 | 0 | 1 | 4 |
| Gemini 3.5 Flash | 2 | 1 | 0 | 3 | 6 |
| Perplexity Sonar | 3 | 0 | 0 | 1 | 4 |
| Grok 4.20 | 2 | 1 | 1 | 1 | 5 |
| Mistral Small | 2 | 0 | 2 | 1 | 5 |
| DeepSeek V4 Flash | 2 | 2 | 1 | 1 | 6 |
| Llama 4 Maverick | 0 | 1 | 1 | 1 | 3 |
| Qwen 3.7 Flash | 3 | 1 | 1 | 1 | 6 |
| Kimi K2 | 2 | 1 | 1 | 1 | 5 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 2 | 4 |
| MiniMax M2.5 | 2 | 0 | 2 | 1 | 5 |
| GPT-6 Luna | 2 | 1 | 0 | 2 | 5 |
| Muse Glimmer 30B | 2 | 2 | 0 | 2 | 6 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct37 labels20
Paraphrase36 labels19
Comparative38 labels19not counted in share
Budget-constrained23 labels3
Scale-constrained27 labels8
Negative35 labels1not counted in share
First choiceAlternativeMentionNegative196 labels in all, every segment counted; 50 of the 70 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Zendesk if you prioritize scalability, need extensive customization, and want a platform that can grow with you into enterprise territory.” Kimi K2 · Helpdesk · direct prompt · first choice
“Zendesk — The Market Leader ... If you need maximum feature depth, enterprise scalability, and a huge app ecosystem → Zendesk” DeepSeek V4 Flash · Helpdesk · comparative prompt · first choice
“### 1. Zendesk Suite Best For: Companies that need the industry standard with maximum scalability and integration depth.” Qwen 3.7 Flash · Helpdesk · paraphrase prompt · first choice
“Zendesk is the safest bet for most mid-market companies because it offers the widest breadth of out-of-the-box features” Qwen 3.7 Flash · Helpdesk · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Zendesk (Approach with high caution, especially for SMBs)... Who should avoid: Teams needing reliable uptime or simple onboarding.” Grok 4.20 · Helpdesk · negative prompt · hard negative
“Plain explicitly says to “avoid Zendesk” at that stage because the implementation complexity “isn’t worth it”” Perplexity Sonar · Helpdesk · negative prompt · hard negative
“What to avoid on a tight budget... Zendesk is the most mature but is priced for larger operations” Muse Glimmer 30B · Helpdesk · budget prompt · hard negative
“The biggest cautions are around Zendesk (cost creep, poor vendor support, billing issues)” DeepSeek V4 Flash · Helpdesk · negative prompt · hard negative
Named alongside
The products named in the same answers as Zendesk Support Suite, over the 196 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zendesk Support Suite was named but was not.ShowHide
Named alongside
The products named in the same answers as Zendesk Support Suite, over the 196 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zendesk Support Suite was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Zendesk Support Suite. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 181 of the 196 answers that named Zendesk Support Suite and are not a share of its labels.
Domains cited
helpdesk.com101
intercom.com99
freshworks.com78
zendesk.comYour site68
learn.g2.com64
hiverhq.com62
capterra.com58
kayako.com51
plain.com51
g2.com47
611 of the 679 domain citations in answers naming Zendesk Support Suite came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Zendesk Support Suite stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Zendesk Support Suite stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “customer support and helpdesk platform”
–
not in the top ten
Position for “best customer support and helpdesk platform”
–
not in the top ten
- Searches for its name, Google
- 30 a month (“zendesk support suite”)
- AI search demand for its name, est.
- 2 a month
- Organic visits to its site
- about 5,365,445 a month
- Searches its site ranks for
- 665,842 · 40,244 in the top three
- Sites linking to it
- 343,954
- Paid Google search
- 12 searches its ads show for, about 932 clicks and $16,181 a month (estimate)
In answers
This editionShare of first choices
31%
rank 1 of 55 in helpdesk
First choices
50
across its categories
- Named in
- 196 answers
- Its own site cited
- in 181 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on zendesk.com
10,131
subdomains included
Content
2,565
counted in the table below
Documentation
6,313
Product · Integration
39 · 731
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,365 | 32 | 2026-09-18 | ||
| News or press | 473 | 4 | 2026-09-14 | ||
| Case study | 356 | 10 | 2026-09-23 | ||
| Comparison | 114 | 0 | 2025-09-21 | ||
| Report or ebook | 102 | 1 | 2026-09-10 | ||
| Glossary or explainer | 59 | 7 | 2026-09-25 | ||
| Conference or event | 48 | 1 | 2026-09-18 | ||
| Podcast or video | 38 | 0 | 2026-06-01 | ||
| Webinar or virtual event | 5 | 0 | 2025-06-13 | ||
| Template or tool | 5 | 0 | 2026-06-22 |
Most recent
- 2026-09-25What is ai governance customer service glossary or explainer
- 2026-09-23Solo by myob case study
- 2026-09-22Thoughtworks case study
- 2026-09-22Star21 case study
- 2026-09-18Zendesk AI Summit 2026 conference or event
- 2026-09-18Custom ai agents blog
How it is countedHide how it is counted
Every page zendesk.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Zendesk Support Suite
What the judge wrote, as written, with how often. The vendor table decides that these count as Zendesk Support Suite; a claim can dispute any of them.
Zendesk 59Zendesk Suite 5Zendesk Support 1
Follow Zendesk Support Suite
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Zendesk is the company behind Zendesk Support Suite.ShowHide
The company
Zendesk is the company behind Zendesk Support Suite.
ShowHideOn record
Wikidata- Website
- zendesk.com
- Headquarters
- San Francisco, United States
- Founded
- 2007
- Employees
- about 3,830 (2020)
- Ownership
- Public, zen on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Customer Service Software
- For
- Work email
- Price stated
- 14-day free trial zendesk.com/instapage-form-trial-teaser-suite
- Free plan or trial
- 14-day free trial. No credit card required. zendesk.com/instapage-form-trial-teaser-suite
- Not stated on the pages read
- Starting price, integrations, certifications, hosting, customers
What Zendesk Support Suite's own pages state, read October 5, 2026: zendesk.com/instapage-form-trial-teaser-suite, zendesk.com/instapage-form-trial-teaser-suite-inline, community.zendesk.com/platform-and-developer-18/zendesk-talk-partner-edition-is-supported-or-not-with-trial-version-of-zendesk-suite-professional-plan-12052. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zendesk Support Suite's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zendesk Support Suite, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Zendesk Support Suite by email, built from the raw record of the edition. It shows:
- where Zendesk Support Suite is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Zendesk Support Suite, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Zendesk Support Suite is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Zendesk Support Suite is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Zendesk Support Suite first in Customer support and helpdesk this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.