Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 50 → 49 of 51
1 category · RankedServiceNow
48Judge labels
3First choices
16Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
5% in Helpdesk for enterprise buyers
Rank 21 of 55 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 17% of its 6 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business49 of 51
0%2 labels
under the label threshold
Mid-market21 of 55
0%6 labels
under the label threshold
Enterprise4 of 61
5%32 labels
criticized challenger
In helpdesk · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named ServiceNow for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Customer support and helpdesk | Customer | 0% | 21 of 55 | 17% | 6 | under 10 labels · led by Zendesk Support Suite at 31% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, ServiceNow held within the floor in its one category: no change cleared 11 points.
Best category · Helpdesk · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 57 → 20 of 55
Enterprise▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 2% in September 2026
Inside the floor by 7 pointsRank 6 → 4 of 56
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Helpdesk | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 57 → 21 of 55 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated ServiceNow across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated ServiceNow across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labelsNone
Paraphrase9 labels2
Comparative9 labels1not counted in share
Budget-constrained6 labels1
Scale-constrained9 labelsNone
Negative11 labels1not counted in share
First choiceAlternativeMentionNegative48 labels in all, every segment counted; 3 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Enterprise-grade ITSM and customer service management” Grok 4.1 Fast · Helpdesk · comparative prompt · alternative
“Enterprise ITSM | ServiceNow” Kimi K2 · Helpdesk · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Weakness: Very expensive, complex implementation” MiniMax M2.5 · Helpdesk · comparative prompt · soft negative
Named alongside
The products named in the same answers as ServiceNow, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ServiceNow was named but was not.ShowHide
Named alongside
The products named in the same answers as ServiceNow, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ServiceNow was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named ServiceNow. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 44 of the 48 answers that named ServiceNow and are not a share of its labels.
Domains cited
helpdesk.com21
hiverhq.com18
intercom.com18
freshworks.com17
kustomer.com14
learn.g2.com14
getmacha.com13
happyfox.com13
resources.rework.com11
plain.com10
149 of the 149 domain citations in answers naming ServiceNow came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
servicenow.com is not in Google's top ten for any of the category's searches. In the answers, ServiceNow takes 0% of first choices and Zendesk Support Suite takes 31%.ShowHide
Search and answers
servicenow.com is not in Google's top ten for any of the category's searches. In the answers, ServiceNow takes 0% of first choices and Zendesk Support Suite takes 31%.
ShowHideIn search
Google, US estimatesPosition for “customer support and helpdesk platform”
–
not in the top ten
Position for “best customer support and helpdesk platform”
–
not in the top ten
- Searches for its name, Google
- 135,000 a month (“servicenow”)
- AI search demand for its name, est.
- 13,451 a month
- Organic visits to its site
- about 689,216 a month
- Searches its site ranks for
- 116,065 · 6,894 in the top three
- Sites linking to it
- 34,197
- Paid Google search
- 10 searches its ads show for, about 63 clicks and $673 a month (estimate)
In answers
This editionShare of first choices
0%
rank 21 of 55 in helpdesk
Segment leader
31%
Zendesk Support Suite
- First choices
- 3 across its categories
- Named in
- 48 answers
- Its own site cited
- in 44 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on servicenow.com
1,575
subdomains included
Content
33
counted in the table below
Documentation
1
Product · Integration
3 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Conference or event | 25 | 4 | 2026-09-02 | ||
| Webinar or virtual event | 8 | 0 | 2025-03-26 |
Most recent
- 2026-09-02Security risk digital summit day 2 managing cyber risk in the ai enterprise indiaasia session conference or event
- 2026-09-02Security risk digital summit day 2 managing cyber risk in the ai enterprise anz session conference or event
- 2026-09-01Security risk digital summit day 1 from exposure to action anz session conference or event
- 2026-09-01Security risk digital summit day 1 from exposure to action indiaasia session conference or event
- 2025-10-30Put ai to work for retail hospitality virtual summit conference or event
- 2025-07-03Put ai to work for manufacturing virtual summit conference or event
How it is countedHide how it is counted
Every page servicenow.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow ServiceNow
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
ServiceNow.ShowHide
The company
ServiceNow.
ShowHideOn record
Wikidata- Website
- servicenow.com
- Headquarters
- Santa Clara, United States
- Founded
- 2004
- Employees
- about 10,371 (2019)
- Ownership
- Public, NOW on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- ServiceNow is a leading digital workflow company that makes the world of work, work better for people.
- For
- people and the enterprise
- Price stated
- Contact for pricing servicenow.com
- Hosting
- Global
- Customers named
- FedEx
- Not stated on the pages read
- Starting price, free plan or trial, integrations, certifications
What ServiceNow's own pages state, read September 28, 2026: servicenow.com, trust.servicenow.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ServiceNow's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ServiceNow, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for ServiceNow by email, built from the raw record of the edition. It shows:
- where ServiceNow is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name ServiceNow, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.