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Index › Products › Jira Service Management · October 2026 Edition
Atlassian · 1 category · Ranked

Jira Service Management

46Judge labels
4First choices
8Negative labels
13 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
5% in Helpdesk for enterprise buyers
Rank 14 of 55 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 14% of its 14 labels there were negative.
What the models named instead of Jira Service Management →
By buyer segmentRead the same way at every buyer size.
In helpdesk · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Jira Service Management for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Customer support and helpdeskCustomer0%14 of 5514%14accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Jira Service Management held within the floor in its one category: no change cleared 11 points.

Best category · Helpdesk · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 21 → 50 of 51
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 13 of 55, unchanged
Enterprise▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 2% in September 2026
Inside the floor by 7 pointsRank 8 → 3 of 56

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Helpdesk0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 13 → 14 of 55

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Jira Service Management across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini01001
Gemini 3.5 Flash02013
Perplexity Sonar00000
Grok 4.1 Fast01001
Mistral Small00101
DeepSeek V4 Flash01001
Llama 4 Maverick00101
Qwen 3.7 Flash02002
Kimi K201001
GLM 4.7 FlashX01001
MiniMax M2.500101
GPT-6 Luna00011
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase8 labels1
Comparative15 labelsNone
Budget-constrained7 labels3
Scale-constrained8 labelsNone
Negative7 labelsNone
First choiceAlternativeMentionNegative46 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Atlassian\u2019s Jira Service Management is the industry leader for bridging this gap.” Gemini 3.5 Flash · Helpdesk · paraphrase prompt · alternative
“Jira Service Management - Best for engineering teams already using Jira” GLM 4.7 FlashX · Helpdesk · scale prompt · alternative
“If your team is IT/engineering-focused → Jira Service Management” DeepSeek V4 Flash · Helpdesk · comparative prompt · alternative
“If your engineering team lives in Jira, this is the best choice.” Qwen 3.7 Flash · Helpdesk · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“often a better fit for internal IT, HR, and employee service desks than for a customer-facing support team” GPT-6 Luna · Helpdesk · comparative prompt · soft negative
“it is generally hated by customer-facing, non-technical support teams” Gemini 3.5 Flash · Helpdesk · negative prompt · soft negative

Named alongside

The products named in the same answers as Jira Service Management, over the 46 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Jira Service Management was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Zendesk Support Suite40 of 4616Not among the top eight
Freshdesk33 of 463Not among the top eight
Salesforce Service Cloud32 of 464Not among the top eight
Intercom22 of 460Not among the top eight
ServiceNow19 of 461Not among the top eight
Zoho Desk18 of 462Not among the top eight
HubSpot Service Hub15 of 463Not among the top eight
Help Scout13 of 462Not among the top eight
Freshservice7 of 460Not among the top eight
Front6 of 460Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Jira Service Management. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 42 of the 46 answers that named Jira Service Management and are not a share of its labels.

Domains cited

intercom.com22
freshworks.com15
zendesk.com15
g2.com12
getmacha.com11
happyfox.com11
helpdesk.com11
hiverhq.com11
learn.g2.com11
featurebase.app9

128 of the 128 domain citations in answers naming Jira Service Management came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

atlassian.com is not in Google's top ten for any of the category's searches. In the answers, Jira Service Management takes 0% of first choices and Zendesk Support Suite takes 31%.
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In search

Google, US estimates
Position for “customer support and helpdesk platform”
–
not in the top ten
Position for “best customer support and helpdesk platform”
–
not in the top ten
Searches for its name, Google
6,600 a month (“jira service management”)
AI search demand for its name, est.
188 a month
Its company's site
atlassian.com shared with Atlassian's other products; the figures are the site's
Organic visits to its site
about 4,724,388 a month
Searches its site ranks for
192,288 · 33,627 in the top three
Sites linking to it
137,840
Paid Google search
33 searches its ads show for, about 356 clicks and $5,906 a month (estimate)
Ads on GoogleDetailLess
61+ ads · 33 text, 14 image, 14 video · 61 shown in the last 30 days

First shown January 2024, as Atlassian US, Inc., verified. Ads started 2025-10 to 2026-09: 40 in the year, 21 before. 59 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 14 of 55 in helpdesk
Segment leader
31%
Zendesk Support Suite
First choices
4 across its categories
Named in
46 answers
Its own site cited
in 42 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Jira Service Management

What the judge wrote, as written, with how often. The vendor table decides that these count as Jira Service Management; a claim can dispute any of them.
Jira Service Management (Atlassian) 2Jira Service Management (JSM) 1

Follow Jira Service Management

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Atlassian is the company behind Jira Service Management.
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On record

Wikidata
Headquarters
Sydney, Australia
Founded
2002
Employees
about 8,179 (2022)
Ownership
Public, TEAM on Nasdaq
Also from Atlassian
Confluence

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
Deliver service at high velocity
For
IT professionals
Free plan or trial
Get it free trust.atlassian.com
Not stated on the pages read
Price, starting price, integrations, certifications, hosting, customers

What Jira Service Management's own pages state, read September 28, 2026: atlassian.com, atlassian.com/software/jira/pricing, trust.atlassian.com, atlassian.com/platform, atlassian.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Jira Service Management's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Jira Service Management, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Jira Service Management by email, built from the raw record of the edition. It shows:

  • where Jira Service Management is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Jira Service Management, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at atlassian.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.