Small business▼−5Since September 2026: 5% → 0%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 5% in September 2026
Inside the floor by 6 pointsRank 7 → 26 of 75
Atlassian · 2 categories · RankedConfluence
142Judge labels
15First choices
30Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
24% in Knowledge base for enterprise buyers
Rank 5 of 88 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 15% of its 46 labels there were negative.
What the models named instead of Confluence →By buyer segmentStrongest at enterprise.
Small business18 of 77
0%41 labels
criticized challenger
Mid-market5 of 88
5%46 labels
accepted challenger
Enterprise2 of 85
24%54 labels
accepted challenger
In knowledge base · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Confluence for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Knowledge base and self-service | Customer | 5% | 5 of 88 | 15% | 46 | accepted challenger | ▼−2Since September 2026: 6% → 4%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer education and LMS | Customer | 0% | 42 of 86 | 0% | 1 | under 10 labels · led by LearnUpon at 26% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Confluence held within the floor in all two categories: no change cleared 11 points.
Best category · Knowledge base · by segment
Mid-market▼−2Since September 2026: 6% → 4%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 6% in September 2026
Inside the floor by 9 pointsRank 5 of 85, unchanged
Enterprise▲+12Since September 2026: 16% → 28%, +12 points. Past the 11-point floor: movement. Read over the models both editions asked.
28%from 16% in September 2026
Cleared the floor by 1 pointRank 3 → 1 of 79
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Knowledge base | 6% | 4% | ▼−2Since September 2026: 6% → 4%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 of 88, unchanged |
| Customer education | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 42 of 86, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Confluence across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Confluence across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 0 | 3 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 2 | 5 |
| Perplexity Sonar | 0 | 1 | 1 | 1 | 3 |
| Grok 4.20 | 1 | 1 | 0 | 2 | 4 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 1 | 1 | 1 | 3 |
| Qwen 3.7 Flash | 0 | 3 | 1 | 0 | 4 |
| Kimi K2 | 1 | 2 | 1 | 1 | 5 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 2 | 2 | 0 | 4 |
| GPT-6 Luna | 1 | 1 | 0 | 0 | 2 |
| Muse Glimmer 30B | 1 | 2 | 0 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct27 labels8
Paraphrase4 labelsNone
Comparative39 labels6not counted in share
Budget-constrained32 labels5
Scale-constrained20 labels2
Negative20 labels1not counted in share
First choiceAlternativeMentionNegative142 labels in all, every segment counted; 15 of the 22 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Confluence if you're focused on internal team documentation and already use Jira” Kimi K2 · Knowledge base · direct prompt · first choice
“Often the top pick for mid-sized teams... Confluence leads for B2B collaboration” Grok 4.20 · Knowledge base · direct prompt · first choice
“Notion free + Confluence free 10-user are the most commonly recommended” Muse Glimmer 30B · Knowledge base · budget prompt · first choice
“Confluence for more structure and Jira integration” GPT-6 Luna · Knowledge base · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Search issues: Surfaces archived pages above current ones ... Cost creep: Atlassian pricing changes have frustrated many users” Kimi K2 · Knowledge base · negative prompt · soft negative
“Sluggish performance on large pages, steep learning curve, clunky permissions, dated editor, search degradation at scale.” Grok 4.20 · Knowledge base · negative prompt · soft negative
“not suitable for public help centers and is often better treated as an internal wiki than a customer support KB” Perplexity Sonar · Knowledge base · negative prompt · soft negative
“non-technical teams (like HR or Sales) often find its interface clunky and harder to adopt” Gemini 3.5 Flash · Knowledge base · scale prompt · soft negative
Named alongside
The products named in the same answers as Confluence, over the 142 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Confluence was named but was not.ShowHide
Named alongside
The products named in the same answers as Confluence, over the 142 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Confluence was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Confluence. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 130 of the 142 answers that named Confluence and are not a share of its labels.
Domains cited
learn.g2.com73
slite.com70
mangoapps.com39
ones.com34
squibler.io34
document360.com32
helpdocs.io29
bolddesk.com27
helpjuice.com27
plain.com26
391 of the 391 domain citations in answers naming Confluence came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
atlassian.com ranks 4 on Google for the category's searches. In the answers, Confluence takes 5% of first choices and Notion takes 21%.ShowHide
Search and answers
atlassian.com ranks 4 on Google for the category's searches. In the answers, Confluence takes 5% of first choices and Notion takes 21%.
ShowHideIn search
Google, US estimatesPosition for “knowledge base software”
4
Position for “best knowledge base software”
–
not in the top ten
- Searches for its name, Google
- 165,000 a month (“confluence”)
- AI search demand for its name, est.
- 6,617 a month
- Its company's site
- atlassian.com shared with Atlassian's other products; the figures are the site's
- Organic visits to its site
- about 4,724,388 a month
- Searches its site ranks for
- 192,288 · 33,627 in the top three
- Sites linking to it
- 137,840
- Paid Google search
- 33 searches its ads show for, about 356 clicks and $5,906 a month (estimate)
In answers
This editionShare of first choices
5%
rank 5 of 88 in knowledge base
Segment leader
21%
Notion
- First choices
- 15 across its categories
- Named in
- 142 answers
- Its own site cited
- in 130 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Confluence
What the judge wrote, as written, with how often. The vendor table decides that these count as Confluence; a claim can dispute any of them.
Confluence (Atlassian) 10Confluence (by Atlassian) 4Atlassian Confluence 3Confluence Free 1
Follow Confluence
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Atlassian is the company behind Confluence.ShowHide
The company
Atlassian is the company behind Confluence.
ShowHideOn record
Wikidata- Website
- atlassian.com
- Headquarters
- Sydney, Australia
- Founded
- 2002
- Employees
- about 8,179 (2022)
- Ownership
- Public, TEAM on Nasdaq
- Also from Atlassian
- Jira Service Management
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Confluence is a team workspace where knowledge and collaboration meet. Create, organize, and discuss work with your team.
- Free plan or trial
- Get it free trust.atlassian.com
- Customers named
- Software AGDISH WirelessEMC InsuranceCHG HealthcareSOPHOSAmadeusSpoton
- Not stated on the pages read
- Who it is for, price, starting price, integrations, certifications, hosting
What Confluence's own pages state, read September 28, 2026: atlassian.com, atlassian.com/software/jira/pricing, trust.atlassian.com, atlassian.com/platform, atlassian.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Confluence's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Confluence, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Confluence by email, built from the raw record of the edition. It shows:
- where Confluence is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Confluence, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.