Every category where a model named Confluence for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Knowledge base and self-service	Customer	6%	4 of 96	14%	44	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Confluence yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Confluence across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	1	1	3
GPT-5.4 mini	0	2	1	0	3
Gemini 3.5 Flash	0	3	1	1	5
Perplexity Sonar	0	1	2	0	3
Grok 4.1 Fast	0	2	2	1	5
Mistral Small	0	2	2	1	5
DeepSeek V4 Flash	1	2	1	1	5
Llama 4 Maverick	0	0	2	0	2
Qwen 3.7 Flash	2	2	0	0	4
Kimi K2	1	0	2	0	3
GLM 4.7 FlashX	0	2	2	0	4
MiniMax M2.5	0	1	0	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct21 labels4

Paraphrase1 labelNone

Comparative31 labels2not counted in share

Budget-constrained26 labels6

Scale-constrained19 labels1

Negative26 labels1not counted in share

First choiceAlternativeMentionNegative124 labels in all, every segment counted; 11 of the 14 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The top overall choice of knowledge base software for IT teams with tight budgets is Confluence” Claude Haiku 4.5 · Knowledge base · budget prompt · first choice

“Notion (SMB flexibility) or Confluence (engineering/Atlassian) are the safe defaults” DeepSeek V4 Flash · Knowledge base · comparative prompt · first choice

“toward a dedicated platform like Notion, Confluence, or Document360” Qwen 3.7 Flash · Knowledge base · negative prompt · first choice

“Confluence: *Pros:* Extremely powerful structure, industry standard.” Qwen 3.7 Flash · Knowledge base · scale prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“SharePoint and Confluence excel at document lifecycle management and collaboration, but their knowledge access features are basic and not purpose-built for customer experience delivery” Claude Haiku 4.5 · Knowledge base · comparative prompt · soft negative

“legacy wikis like Confluence without updates ... often contain stale, duplicate, or conflicting data” Grok 4.1 Fast · Knowledge base · negative prompt · soft negative

“Confluence is incredibly robust but can feel slow, bloated, and clunky to non-technical users.” Gemini 3.5 Flash · Knowledge base · negative prompt · soft negative

“Tools Requiring Caution ... Confluence ... Steep learning curve and clunky nested permissions” Mistral Small · Knowledge base · negative prompt · soft negative

Named alongside

The products named in the same answers as Confluence, over the 124 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Confluence was named but was not.

ProductSame answerTook the first choice insteadHead to head

Notion111 of 12422Not in the top three

Document36080 of 1247Not in the top three

Guru76 of 1241Not in the top three

Slite58 of 12412Not in the top three

Helpjuice45 of 1247Not in the top three

Tettra42 of 1240Not in the top three

Nuclino39 of 1242Not in the top three

Zendesk Guide39 of 1240Not in the top three

Slab36 of 1246Not in the top three

Bloomfire34 of 1241Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Confluence. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 18 of the 124 answers that named Confluence and are not a share of its labels.

Domains cited

slite.com11

zendesk.com7

egain.com6

assembly.com5

learn.g2.com5

ferndesk.com4

helpdocs.io4

helpjuice.com4

productlift.dev4

saascrmreview.com4

Fifty-four of the fifty-four domain citations in answers naming Confluence came from somebody else's page.

Pages cited

slite.com/learn/knowledge-base-softwares10

egain.com/best-knowledge-base-software-20266

assembly.com/blog/best-knowledge-base-software5

zendesk.com/service/help-center/knowledge-base-software5

learn.g2.com/best-knowledge-base-software4

productlift.dev/best-knowledge-base-software4

saascrmreview.com/knowledge-base-software4

thedigitalprojectmanager.com/tools/best-enterprise-knowledge-base-software4

Pages are listed as the models cited them.

Names read as Confluence

What the judge wrote, as written, with how often. The vendor table decides that these count as Confluence; a claim can dispute any of them.

Confluence (Atlassian) 3Confluence (by Atlassian) 2Confluence Free 1

The company

Confluence.

Website: confluence.com
Headquarters: Pittsburgh, United States
Founded: 1991

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Confluence's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Confluence, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at confluence.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.