Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 8 → 12 of 75
1 category · RankedSlab
35Judge labels
3First choices
2Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in Knowledge base for small business buyers
Rank 11 of 88 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 7 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business8 of 77
2%22 labels
accepted challenger
Mid-market11 of 88
3%7 labels
under the label threshold
Enterprise55 of 85
0%5 labels
under the label threshold
In knowledge base · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Slab for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Knowledge base and self-service | Customer | 3% | 11 of 88 | 0% | 7 | under 10 labels · led by Notion at 21% | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Slab held within the floor in its one category: no change cleared 11 points.
Best category · Knowledge base · by segment
Mid-market▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 9 pointsRank 9 → 15 of 85
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 12 → 52 of 79
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Knowledge base | 4% | 2% | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 11 of 88 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Slab across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Slab across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 1 | 0 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative13 labels3not counted in share
Budget-constrained10 labels3
Scale-constrained5 labelsNone
Negative6 labelsNone
First choiceAlternativeMentionNegative35 labels in all, every segment counted; 3 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For a typical small company that wants a hosted, easy-to-run internal knowledge base, I'd start with Slab.” GPT-6 Luna · Knowledge base · budget prompt · first choice
“Go with Slab (for simple and organized) or Notion (for highly customizable).” Gemini 3.5 Flash · Knowledge base · budget prompt · first choice
“Alternative: Dedicated documentation hubs like Slite, Slab, or Notion.” Gemini 3.5 Flash · Knowledge base · negative prompt · alternative
“Want a clean, simple internal wiki | Slab or Nuclino” GLM 4.7 FlashX · Knowledge base · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Slab, over the 35 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Slab was named but was not.ShowHide
Named alongside
The products named in the same answers as Slab, over the 35 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Slab was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Slab. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 32 of the 35 answers that named Slab and are not a share of its labels.
Domains cited
learn.g2.com22
ferndesk.com14
mangoapps.com13
squibler.io11
helpdocs.io10
albato.com8
eesel.ai8
slite.com8
blog.screensteps.com6
bolddesk.com6
106 of the 106 domain citations in answers naming Slab came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
slab.com is not in Google's top ten for any of the category's searches. In the answers, Slab takes 3% of first choices and Notion takes 21%.ShowHide
Search and answers
slab.com is not in Google's top ten for any of the category's searches. In the answers, Slab takes 3% of first choices and Notion takes 21%.
ShowHideIn search
Google, US estimatesPosition for “knowledge base software”
–
not in the top ten
Position for “best knowledge base software”
–
not in the top ten
- Searches for its name, Google
- 27,100 a month (“slab”)
- AI search demand for its name, est.
- 55,130 a month
- Organic visits to its site
- about 17,637 a month
- Searches its site ranks for
- 1,356 · 42 in the top three
- Sites linking to it
- 3,062
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
3%
rank 11 of 88 in knowledge base
Segment leader
21%
Notion
- First choices
- 3 across its categories
- Named in
- 35 answers
- Its own site cited
- in 32 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on slab.com
462
subdomains included
Content
199
counted in the table below
Documentation
155
Product · Integration
0 · 52
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 99 | undated | |||
| Blog | 52 | undated | |||
| Case study | 27 | undated | |||
| Report or ebook | 16 | undated | |||
| Comparison | 3 | undated | |||
| Conference or event | 2 | undated |
How it is countedHide how it is counted
Every page slab.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Follow Slab
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Slab is its own company.ShowHide
The company
Slab is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Knowledge Base & Wiki Software
- For
- non-technical and tech-savvy teams alike
- Price stated
- Use Slab free forever. No credit card required. slab.com/pricing
- Starting price
- 0 slab.com/pricing
- Free plan or trial
- Free up to 10 users slab.com
- Integrations claimed
- 10 slab.com/pricing
- Certifications
- SOC 3SOC 2 Type 2GDPR
- Customers named
- AsanaRocketmiles
- Not stated on the pages read
- Hosting
What Slab's own pages state, read October 5, 2026: slab.com, slab.com/pricing, slab.com/security, slab.com/features, slab.com/customer-stories. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Slab's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Slab, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Slab by email, built from the raw record of the edition. It shows:
- where Slab is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Slab, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.