Every category where a model named Guru for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Knowledge base and self-service	Customer	4%	7 of 96	0%	27	accepted challenger
Sales enablement and content	Sales	4%	10 of 81	0%	4	under 10 labels · led by Dock at 19%
Community platforms	Customer	0%	24 of 74	0%	1	under 10 labels · led by Higher Logic Vanilla at 23%
Sales coaching and training	Sales	0%	69 of 124	0%	1	under 10 labels · led by SalesHood at 27%

Movement

This is the first edition on this tier, so no move can be computed for Guru yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Guru across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	1	1	1	3
Perplexity Sonar	1	0	2	3
Grok 4.1 Fast	0	1	2	3
Mistral Small	0	1	2	3
DeepSeek V4 Flash	0	2	2	4
Llama 4 Maverick	1	0	1	2
Qwen 3.7 Flash	1	2	1	4
Kimi K2	0	1	2	3
GLM 4.7 FlashX	0	1	3	4
MiniMax M2.5	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct25 labels4

Paraphrase4 labelsNone

Comparative37 labels2not counted in share

Budget-constrained16 labels2

Scale-constrained23 labelsNone

Negative18 labelsNone

First choiceAlternativeMentionNegative123 labels in all, every segment counted; 6 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Guru if your main need is knowledge sharing and quick rep access to content” Perplexity Sonar · Sales enablement · budget prompt · first choice

“Guru (Best for Sales, CS, & Revenue Ops Enablement)” Gemini 3.5 Flash · Knowledge base · direct prompt · first choice

“HubSpot Sales Hub free tier + Guru free tier” Llama 4 Maverick · Sales enablement · budget prompt · first choice

“start with Guru for internal alignment” Qwen 3.7 Flash · Knowledge base · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Guru, over the 123 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Guru was named but was not.

ProductSame answerTook the first choice insteadHead to head

Notion82 of 12311Not in the top three

Confluence76 of 1236Not in the top three

Document36073 of 1236Not in the top three

Slite50 of 1239Not in the top three

Helpjuice36 of 1236Not in the top three

Zendesk Guide36 of 1230Not in the top three

Bloomfire35 of 1231Not in the top three

Tettra34 of 1230Not in the top three

Nuclino28 of 1232Not in the top three

Zendesk26 of 1231Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Guru. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 14 of the 123 answers that named Guru and are not a share of its labels.

Domains cited

slite.com8

assembly.com5

learn.g2.com5

zendesk.com5

capterra.com4

dock.us4

egain.com4

ferndesk.com4

g2.com4

guideflow.com4

Forty-seven of the forty-seven domain citations in answers naming Guru came from somebody else's page.

Pages cited

slite.com/learn/knowledge-base-softwares8

assembly.com/blog/best-knowledge-base-software5

capterra.com/sales-enablement-software4

dock.us/library/sales-enablement-software4

egain.com/best-knowledge-base-software-20264

leadfeeder.com/blog/sales-automation/sales-enablement-tools4

monday.com/blog/service/enterprise-knowledge-base-platforms4

productlift.dev/best-knowledge-base-software4

Pages are listed as the models cited them.

Names read as Guru

What the judge wrote, as written, with how often. The vendor table decides that these count as Guru; a claim can dispute any of them.

Guru (GetGuru) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Guru's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Guru, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at gurusup.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.