Small business▲+1Since September 2026: 2% → 4%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 10 pointsRank 7 → 5 of 81
4 categories · RankedGuru
112Judge labels
6First choices
15Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in Knowledge base for enterprise buyers
Rank 11 of 72 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 14% of its 7 labels there were negative.
What the models named instead of Guru →By buyer segmentRead the same way at every buyer size.
Small business5 of 83
3%8 labels
under the label threshold
Mid-market11 of 72
2%7 labels
under the label threshold
Enterprise24 of 54
0%1 label
under the label threshold
In sales enablement · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Guru for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Sales enablement and content | Sales | 2% | 11 of 72 | 14% | 7 | under 10 labels · led by HubSpot Sales Hub at 29% | ▼−1Since September 2026: 4% → 2%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Knowledge base and self-service | Customer | 2% | 12 of 88 | 7% | 28 | accepted challenger | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer education and LMS | Customer | 0% | 51 of 86 | 0% | 1 | under 10 labels · led by LearnUpon at 26% | newNew since September 2026: not ranked then, 0% now. |
| Digital sales rooms | Sales | 0% | 53 of 73 | 0% | 1 | under 10 labels · led by Dock at 29% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Guru held within the floor in all four categories: no change cleared 11 points.
Best category · Sales enablement · by segment
Mid-market▼−1Since September 2026: 4% → 2%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 10 pointsRank 10 → 11 of 64
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 30 → 22 of 52
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Knowledge base | 4% | 2% | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 12 of 88 |
| Sales enablement | 4% | 2% | ▼−1Since September 2026: 4% → 2%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 11 of 72 |
| Customer education | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 51 of 86, unchanged |
| Sales rooms | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 53 of 73, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Guru across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Guru across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 1 | 2 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 2 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 0 | 1 | 1 | 2 |
| Grok 4.20 | 0 | 1 | 3 | 0 | 4 |
| Mistral Small | 1 | 0 | 3 | 0 | 4 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 3 | 0 | 3 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 3 | 1 | 0 | 4 |
| MiniMax M2.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 3 | 1 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct21 labels2
Paraphrase2 labelsNone
Comparative38 labelsNone
Budget-constrained11 labels1
Scale-constrained27 labels3
Negative13 labels1not counted in share
First choiceAlternativeMentionNegative112 labels in all, every segment counted; 6 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Guru is widely considered the gold standard for mid-market B2B teams — Best Overall for Sales & Support Enablement” Gemini 3.5 Flash · Knowledge base · direct prompt · first choice
“Dock and HubSpot Sales Hub + Guru are particularly strong choices for small budgets” Mistral Small · Sales enablement · budget prompt · first choice
“For small support/sales teams that want verified answers inside Slack, Guru\u2019s free 3-user tier is a good start.” Muse Glimmer 30B · Knowledge base · budget prompt · alternative
“Choose Guru if: Your priority is verified internal knowledge surfaced directly in Slack/Teams” GLM 4.7 FlashX · Knowledge base · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“also described as internal-only, so it is a poor choice if your main goal is a public-facing help center” Perplexity Sonar · Knowledge base · negative prompt · soft negative
“Users report frustration with its search accuracy and content discoverability” Claude Haiku 4.5 · Sales enablement · negative prompt · soft negative
“Search complaints: Returns "too many near-identical cards"” Kimi K2 · Knowledge base · negative prompt · soft negative
Named alongside
The products named in the same answers as Guru, over the 112 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Guru was named but was not.ShowHide
Named alongside
The products named in the same answers as Guru, over the 112 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Guru was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Guru. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 100 of the 112 answers that named Guru and are not a share of its labels.
Domains cited
learn.g2.com51
slite.com47
document360.com25
g2.com24
mangoapps.com23
blog.hubspot.com22
squibler.io22
knowledgeowl.com21
ones.com20
helpjuice.com18
273 of the 273 domain citations in answers naming Guru came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
getguru.com is not in Google's top ten for any of the category's searches. In the answers, Guru takes 2% of first choices and HubSpot Sales Hub takes 29%.ShowHide
Search and answers
getguru.com is not in Google's top ten for any of the category's searches. In the answers, Guru takes 2% of first choices and HubSpot Sales Hub takes 29%.
ShowHideIn search
Google, US estimatesPosition for “sales enablement platform”
–
not in the top ten
Position for “best sales enablement platform”
–
not in the top ten
- Searches for its name, Google
- 60,500 a month (“guru”)
- AI search demand for its name, est.
- 17,065 a month
- Organic visits to its site
- about 79,461 a month
- Searches its site ranks for
- 12,972 · 142 in the top three
- Sites linking to it
- 7,189
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 11 of 72 in sales enablement
Segment leader
29%
HubSpot Sales Hub
- First choices
- 6 across its categories
- Named in
- 112 answers
- Its own site cited
- in 100 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on getguru.com
10,001
subdomains included
Content
1,166
counted in the table below
Documentation
3
Product · Integration
50 · 0
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Comparison | 570 | undated | |||
| Blog | 428 | 0 | 2026-06-25 | SEO | |
| Template or tool | 97 | undated | |||
| Case study | 43 | 1 | 2026-08-14 | ||
| Webinar or virtual event | 12 | undated | |||
| Conference or event | 7 | undated | |||
| Glossary or explainer | 5 | undated | |||
| Report or ebook | 2 | undated | |||
| News or press | 2 | undated |
Most recent
- 2026-08-14Thinkific case study
- 2026-06-25Knowledge accuracy gap blog
- 2026-04-24Perk global customer care case study
- 2026-04-23Admin prompt management case study
- 2026-04-23Bonafide faster cx answers case study
- 2026-04-23Eliminate context switching case study
How it is countedHide how it is counted
Every page getguru.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Names read as Guru
What the judge wrote, as written, with how often. The vendor table decides that these count as Guru; a claim can dispute any of them.
Guru (getguru.com) 1HubSpot Sales Hub + Guru 1
Follow Guru
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Guru's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Guru, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Guru by email, built from the raw record of the edition. It shows:
- where Guru is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Guru, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.