Small business▲+4Since September 2026: 38% → 42%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
42%from 38% in September 2026
Inside the floor by 7 pointsRank 1 of 75, unchanged
11 categories · RankedNotion
231Judge labels
37First choices
54Negative labels
14 / 14Models named it
11Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
41% in Knowledge base for small business buyers
Rank 1 of 88 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 30% of its 50 labels there were negative.
What the models named instead of Notion →By buyer segmentA small-business product: leader at small business, not named at enterprise.
Small business1 of 77
41%56 labels
endorsed leader
Mid-market1 of 88
21%50 labels
criticized challenger
Enterprise83 of 85
0%40 labels
criticized challenger
In knowledge base · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Notion for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Knowledge base and self-service | Customer | 21% | 1 of 88 | 30% | 50 | criticized challenger | ▲+4Since September 2026: 18% → 22%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Client onboarding platforms | Customer | 2% | 13 of 104 | 44% | 9 | under 10 labels · led by Rocketlane at 47% | |
| Customer education and LMS | Customer | 2% | 10 of 86 | 0% | 2 | under 10 labels · led by LearnUpon at 26% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content marketing platforms | Marketing | 2% | 12 of 135 | 0% | 8 | under 10 labels · led by HubSpot Content Hub at 33% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Sales enablement and content | Sales | 0% | 22 of 72 | 0% | 3 | under 10 labels · led by HubSpot Sales Hub at 29% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Contact center quality assurance | Customer | 0% | 47 of 81 | 0% | 1 | under 10 labels · led by EvaluAgent at 28% | |
| Contract lifecycle management and e-signature | Revenue operations | 0% | 47 of 63 | 0% | 1 | under 10 labels · led by PandaDoc at 23% | newNew since September 2026: not ranked then, 0% now. |
| Customer success platforms | Customer | 0% | 23 of 49 | 0% | 1 | under 10 labels · led by ChurnZero at 42% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Digital sales rooms | Sales | 0% | 56 of 73 | 0% | 1 | under 10 labels · led by Dock at 29% | newNew since September 2026: not ranked then, 0% now. |
| Market intelligence platforms | GTM data and infrastructure | 0% | 113 of 172 | 0% | 1 | under 10 labels · led by Apollo.io at 17% | |
| Marketing resource management | Marketing | 0% | 77 of 110 | 0% | 1 | under 10 labels · led by Wrike for Marketing at 24% |
Movement
Since September 2026, Notion held within the floor in all ten categories: no change cleared 11 points.
Best category · Knowledge base · by segment
Mid-market▲+4Since September 2026: 18% → 22%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
22%from 18% in September 2026
Inside the floor by 7 pointsRank 1 of 85, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 83 → 51 of 79
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Knowledge base | 18% | 22% | ▲+4Since September 2026: 18% → 22%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 88, unchanged |
| Client onboarding | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 13 of 104, unchanged |
| Customer education | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 53 → 10 of 86 |
| Content marketing | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 → 12 of 135 |
| Sales enablement | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 28 → 22 of 72 |
| Contact center QA | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 47 of 81, unchanged |
| CLM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 47 of 63, unchanged |
| Customer success | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 → 23 of 49 |
| Sales rooms | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 56 of 73, unchanged |
| Marketing resource mgt | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 77 of 110, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Notion across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Notion across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 4 | 1 | 4 | 0 | 9 |
| GPT-5.4 mini | 1 | 0 | 1 | 1 | 3 |
| Gemini 3.5 Flash | 1 | 7 | 1 | 2 | 11 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 2 | 2 | 0 | 3 | 7 |
| Mistral Small | 1 | 2 | 0 | 3 | 6 |
| DeepSeek V4 Flash | 1 | 1 | 1 | 1 | 4 |
| Llama 4 Maverick | 1 | 1 | 1 | 2 | 5 |
| Qwen 3.7 Flash | 2 | 4 | 1 | 2 | 9 |
| Kimi K2 | 1 | 2 | 1 | 2 | 6 |
| GLM 4.7 FlashX | 1 | 3 | 0 | 0 | 4 |
| MiniMax M2.5 | 1 | 0 | 3 | 1 | 5 |
| GPT-6 Luna | 1 | 1 | 1 | 1 | 4 |
| Muse Glimmer 30B | 1 | 1 | 2 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct32 labels8
Paraphrase11 labelsNone
Comparative43 labels16not counted in share
Budget-constrained70 labels27
Scale-constrained24 labels2
Negative51 labels1not counted in share
First choiceAlternativeMentionNegative231 labels in all, every segment counted; 37 of the 54 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Notion + Make Stack - Notion is free for individuals and small teams... best for budget-conscious teams wanting customizable workflows without enterprise platform costs” Claude Haiku 4.5 · Content marketing · budget prompt · first choice
“If you need an internal team wiki with zero cost, Notion free + Confluence free 10-user are the most commonly recommended.” Muse Glimmer 30B · Knowledge base · budget prompt · first choice
“For Startups/General Teams: Go with Notion. It is free until you grow large and is incredibly versatile.” Qwen 3.7 Flash · Knowledge base · budget prompt · first choice
“General internal wiki: Notion for flexibility; Confluence for more structure and Jira integration.” GPT-6 Luna · Knowledge base · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“it falls short as a dedicated knowledge base due to its weak search, lack of version control, and missing customer-focused features” Llama 4 Maverick · Knowledge base · negative prompt · hard negative
“Notion is not ideal for client onboarding due to the need for significant customization” Mistral Small · Client onboarding · negative prompt · hard negative
“Avoid over-reliance on general tools like Asana, Notion, or basic CRMs” Grok 4.20 · Client onboarding · negative prompt · hard negative
“strong for internal collaboration, but it can fall short as a dedicated knowledge base because of weak search, no version control, missing customer-focused features” Perplexity Sonar · Knowledge base · negative prompt · soft negative
Named alongside
The products named in the same answers as Notion, over the 231 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Notion was named but was not.ShowHide
Named alongside
The products named in the same answers as Notion, over the 231 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Notion was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Notion. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 209 of the 231 answers that named Notion and are not a share of its labels.
Domains cited
learn.g2.com90
slite.com70
g2.com52
mangoapps.com38
blog.hubspot.com37
thedigitalprojectmanager.com37
squibler.io36
document360.com35
ones.com33
capterra.com32
460 of the 460 domain citations in answers naming Notion came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Notion stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Notion stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “knowledge base software”
–
not in the top ten
Position for “best knowledge base software”
–
not in the top ten
- Searches for its name, Google
- 673,000 a month (“notion”)
- AI search demand for its name, est.
- 15,608 a month
- Organic visits to its site
- about 1,061,466 a month
- Searches its site ranks for
- 60,939 · 7,480 in the top three
- Sites linking to it
- 77,222
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
21%
rank 1 of 88 in knowledge base
First choices
37
across its categories
- Named in
- 231 answers
- Its own site cited
- in 209 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on notion.com
20,086
subdomains included
Content
3,020
counted in the table below
Documentation
263
Product · Integration
77 · 6
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 2,082 | 0 | 2022-05-09 | ||
| Blog | 551 | 8 | 2026-09-24 | ||
| Report or ebook | 207 | undated | |||
| Case study | 96 | 17 | 2026-09-27 | ||
| Webinar or virtual event | 41 | undated | |||
| Comparison | 22 | 0 | 2023-09-15 | ||
| Glossary or explainer | 16 | 0 | 2023-07-27 | ||
| Conference or event | 5 | 0 | 2024-10-24 |
Most recent
- 2026-09-27Faire case study
- 2026-09-24Meet (again) Max Schoening, Notion's new CTO blog
- 2026-09-23Equals case study
- 2026-09-22Unspun case study
- 2026-09-18How Notion handles concurrent editing with CRDTs blog
- 2026-09-17A skills library for every agent blog
How it is countedHide how it is counted
Every page notion.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Notion
What the judge wrote, as written, with how often. The vendor table decides that these count as Notion; a claim can dispute any of them.
Google Workspace/Notion 1Notion + e-signature integrations 1
Follow Notion
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Notion.ShowHide
The company
Notion.
ShowHideOn record
Wikidata- Website
- notion.com
- Headquarters
- United States
- Founded
- 2016
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn
In its own words
Stated by the vendor, not checked- Positioning
- The AI workspace that works for you.
- For
- teams
- Price stated
- Free, Plus, Business, & Enterprise. notion.com/pricing
- Starting price
- $0 per member / month notion.com/pricing
- Free plan or trial
- Get Notion free notion.com
- Certifications
- SOC 2 Type IISOC 3 Type IIISO 27001ISO 27017ISO 27018ISO 27701HIPAABSI C5
- Hosting
- USAEuropean UnionKoreaJapanGlobalGermanySingaporeUK
- Customers named
- OpenAIFigmaRampCursorToyotaClayVercelFaire
- Not stated on the pages read
- Integrations
What Notion's own pages state, read September 28, 2026: notion.com, notion.com/pricing, trust.notion.com, notion.com/product/ai, notion.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Notion's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Notion, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Notion by email, built from the raw record of the edition. It shows:
- where Notion is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Notion, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Notion is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Notion is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Notion first in Knowledge base and self-service this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.