GTM AI Index
Index Vendors Guru › Alternatives · September 2026 Edition
One category · what the models named instead

Alternatives to Guru, as AI models named them

In the September 2026 Edition, 185 of the 216 answers collected in the one category where Guru holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
First choices in the 185 answers that did not name Guru, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Knowledge base and self-service

Customer. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Guru is not its first choice or an alternative in it.
Small businessGuru is #13 of 16 here at 0% of first choices, 27 labels.

Sixty-five of the seventy-two answers did not name Guru; it was the first choice in zero. The first choices in those sixty-five answers, fifteen products in all, the eight most named:

7 more in the record.The full small business standing →
Mid-marketGuru is #7 of 16 here at 4% of first choices, 27 labels.

Sixty-two of the seventy-two answers did not name Guru; it was the first choice in two. The first choices in those sixty-two answers, fifteen products in all, the eight most named:

7 more in the record.The full mid-market standing →
EnterpriseGuru is #6 of 11 here at 2% of first choices, 35 labels.

Fifty-eight of the seventy-two answers did not name Guru; it was the first choice in one. The first choices in those fifty-eight answers, sixteen products in all, the eight most named:

8 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled Guru neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Guru only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Guru's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Guru was named by a model, not endorsed by anyone.