AI Indexes
GTM AI Index
Index › Products › Zendesk · October 2026 Edition
9 categories · Ranked

Zendesk

74Judge labels
4First choices
19Negative labels
14 / 14Models named it
9Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Customer intel for mid-market buyers
Rank 33 of 142 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 17% of its 6 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In customer intel · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Zendesk for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Customer intelligence and data scienceGTM data and infrastructure0%33 of 14217%6under 10 labels · led by Amplitude at 18%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
In-app messaging and customer communicationsCustomer0%41 of 10517%6under 10 labels · led by Intercom at 21%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Contact center quality assuranceCustomer0%29 of 810%3under 10 labels · led by EvaluAgent at 28%
Customer success platformsCustomer0%30 of 4933%3under 10 labels · led by ChurnZero at 42%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer feedback and surveysCustomer0%72 of 8450%2under 10 labels · led by CustomerGauge at 24%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
SMS and WhatsApp marketing platformsMarketing0%45 of 1110%2under 10 labels · led by Customer.io at 17%
AI voice agentsCustomer0%91 of 103100%1under 10 labels · led by Retell AI at 27%
Call tracking platformsMarketing0%51 of 630%1under 10 labels · led by CallRail at 43%
Sales enablement and contentSales0%42 of 720%1under 10 labels · led by HubSpot Sales Hub at 29%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Zendesk held within the floor in all nine categories: no change cleared 11 points.

Best category · Customer intel · by segment

Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 17 → 13 of 115
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 50 → 29 of 133
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 113 → 111 of 134

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Customer intel0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 50 → 33 of 142
In-app messaging0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 38 → 41 of 105
Contact center QA0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 29 of 81, unchanged
Customer success0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 62 → 30 of 49
Feedback0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 70 → 72 of 84
SMS & WhatsApp0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 45 of 111, unchanged
AI voice agents0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 91 of 103, unchanged
Call tracking0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 51 of 63, unchanged
Sales enablement0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 42 of 72, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Zendesk across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501214
GPT-5.4 mini01102
Gemini 3.5 Flash00011
Perplexity Sonar00011
Grok 4.1 Fast02002
Mistral Small01102
DeepSeek V4 Flash00000
Llama 4 Maverick02114
Qwen 3.7 Flash01203
Kimi K200000
GLM 4.7 FlashX02013
MiniMax M2.501001
GPT-6 Luna01001
Muse Glimmer 30B01001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct9 labels1
Paraphrase15 labels1
Comparative15 labelsNone
Budget-constrained13 labels1
Scale-constrained6 labels1
Negative16 labels1not counted in share
First choiceAlternativeMentionNegative74 labels in all, every segment counted; 4 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Zendesk - a customer service platform that offers text messaging services, including two-way communication with customers through SMS messages” Llama 4 Maverick · SMS & WhatsApp · paraphrase prompt · alternative
“If you already use Zendesk, compare its QA add-on, which Zendesk lists at $35 per agent per month” GPT-6 Luna · Contact center QA · budget prompt · alternative
“Best suited for businesses seeking an all-in-one customer support and feedback management solution” Muse Glimmer 30B · Feedback · comparative prompt · alternative
“Zendesk - a customer journey analytics tool that can support both B2B and B2C use cases.” Llama 4 Maverick · Customer intel · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Verdict: Avoid if you are looking for strategic CX insights rather than just support performance metrics.” GLM 4.7 FlashX · Customer intel · negative prompt · hard negative
“Zendesk is a legacy ticketing platform with limited feedback collection features and analysis capabilities compared to dedicated feedback platforms.” Llama 4 Maverick · Feedback · negative prompt · soft negative
“Intercom and Zendesk charge per seat, but they also charge for their AI agents ... using an "outcome-based" ... model” Gemini 3.5 Flash · In-app messaging · negative prompt · soft negative
“More customer service-centric; useful when support operations are the priority.” Perplexity Sonar · Customer success · comparative prompt · soft negative

Named alongside

The products named in the same answers as Zendesk, over the 74 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zendesk was named but was not.
ShowHide
ProductSame answerTook the first choice insteadHead to head
Intercom24 of 743Not among the top eight
HubSpot Service Hub17 of 745Not among the top eight
Mixpanel12 of 742Not among the top eight
Google Analytics 410 of 745Not among the top eight
Freshdesk10 of 741Not among the top eight
Custify8 of 744Not among the top eight
Vitally8 of 741Not among the top eight
Amplitude8 of 740Not among the top eight
Pendo7 of 742Not among the top eight
Braze7 of 741Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zendesk. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 72 of the 74 answers that named Zendesk and are not a share of its labels.

Domains cited

guideflow.com33
g2.com23
userpilot.com19
zendesk.comYour site19
blog.hubspot.com17
quo.com16
learn.g2.com13
chattermill.com12
fitsmallbusiness.com10
appcues.com8

151 of the 170 domain citations in answers naming Zendesk came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

zendesk.com ranks 4 on Google for the category's searches. In the answers, Zendesk takes 0% of first choices and Amplitude takes 18%.
ShowHide

In search

Google, US estimates
Position for “customer analytics and intelligence platform”
–
not in the top ten
Position for “best customer analytics and intelligence platform”
4
Searches for its name, Google
74,000 a month (“zendesk”)
AI search demand for its name, est.
3,566 a month
Organic visits to its site
about 5,365,445 a month
Searches its site ranks for
665,842 · 40,244 in the top three
Sites linking to it
343,954
Paid Google search
12 searches its ads show for, about 932 clicks and $16,181 a month (estimate)
Ads on GoogleDetailLess
63+ ads · 63 text · 63 shown in the last 30 days

First shown September 2024, as Depop Limited, verified. Ads started 2025-10 to 2026-09: 2 in the year, 61 before. 57 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 33 of 142 in customer intel
Segment leader
18%
Amplitude
First choices
4 across its categories
Named in
74 answers
Its own site cited
in 72 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on zendesk.com
10,131
subdomains included
Content
2,565
counted in the table below
Documentation
6,313
Product · Integration
39 · 731
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog1,365322026-09-18
News or press47342026-09-14
Case study356102026-09-23
Comparison11402025-09-21
Report or ebook10212026-09-10
Glossary or explainer5972026-09-25
Conference or event4812026-09-18
Podcast or video3802026-06-01
Webinar or virtual event502025-06-13
Template or tool502026-06-22

Most recent

How it is countedHide how it is counted

Every page zendesk.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Zendesk

What the judge wrote, as written, with how often. The vendor table decides that these count as Zendesk; a claim can dispute any of them.
Zendesk (Analytics) 1

Follow Zendesk

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Zendesk.
ShowHide

On record

Wikidata
Headquarters
San Francisco, United States
Founded
2007
Employees
about 3,830 (2020)
Ownership
Public, zen on New York Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
AI-powered customer service platform
For
service teams; organizations of every size; businesses of all sizes
Price stated
Pricing built for your success zendesk.com
Starting price
19 zendesk.com/pricing
Free plan or trial
14-day free trial. No credit card required. zendesk.com
Integrations claimed
1800 zendesk.com
Customers named
VimeoOpenlyNOBULLNEXTSiemensIndigovDunlop
Not stated on the pages read
Certifications, hosting

What Zendesk's own pages state, read September 28, 2026: zendesk.com, zendesk.com/pricing, zendesk.com/blog/analytics-and-data/security, zendesk.com/platform, zendesk.com/marketplace. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zendesk's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zendesk, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Zendesk by email, built from the raw record of the edition. It shows:

  • where Zendesk is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Zendesk, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at zendesk.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.