GTM AI Index
Index Vendors › Custify · September 2026 Edition
2 categories · Ranked

Custify

114Judge labels
41First choices
14Negative labels
12 of 12Models named it
2Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
55% in Customer success for small business buyers
Rank 3 of 69 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 5% of its 42 labels there were negative.
By buyer segmentA small-business product: leader at small business, not named at enterprise.
In customer success · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Custify for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Customer success platformsCustomer16%3 of 695%42accepted challenger
Product analyticsGTM data and infrastructure0%34 of 43100%1under 10 labels · led by Amplitude at 30%

Movement

This is the first edition on this tier, so no move can be computed for Custify yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Custify across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.511002
GPT-5.4 mini00000
Gemini 3.5 Flash13105
Perplexity Sonar10102
Grok 4.1 Fast04015
Mistral Small14005
DeepSeek V4 Flash13206
Llama 4 Maverick20002
Qwen 3.7 Flash00101
Kimi K214016
GLM 4.7 FlashX14016
MiniMax M2.502103

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct22 labels13
Paraphrase17 labels10
Comparative22 labels9not counted in share
Budget-constrained24 labels14
Scale-constrained8 labels4
Negative21 labels4not counted in share
First choiceAlternativeMentionNegative114 labels in all, every segment counted; 41 of the 54 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Custify and Skalin offer the best balance of dedicated customer success features and affordability” Mistral Small · Customer success · budget prompt · first choice
“If I had to give one default recommendation, I'd choose Custify for a limited-budget company” Perplexity Sonar · Customer success · budget prompt · first choice
“Custify — best overall value ... the most common sweet spot for budget-conscious SMB SaaS teams” DeepSeek V4 Flash · Customer success · budget prompt · first choice
“For most budget-conscious companies, Custify at ~$199/month hits the sweet spot” Kimi K2 · Customer success · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid: Pure SMB tools (Custify, Akita) — you'll outgrow them in 12-18 months.” Kimi K2 · Customer success · scale prompt · hard negative
“Limited features: Issues with tracking, communication, and documentation” GLM 4.7 FlashX · Product analytics · negative prompt · hard negative
“Avoid pricier options like Custify (~$199–$899/month)” Grok 4.1 Fast · Customer success · budget prompt · hard negative

Named alongside

The products named in the same answers as Custify, over the 114 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Custify was named but was not.
ProductSame answerTook the first choice insteadHead to head
Gainsight78 of 11411Not in the top three
Totango73 of 1142Not in the top three
ClientSuccess66 of 1143Not in the top three
Planhat58 of 1140Not in the top three
HubSpot Service Hub56 of 1146Not in the top three
Akita21 of 1143Not in the top three
Skalin18 of 1142Not in the top three
Catalyst18 of 1140Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Custify. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 18 of the 114 answers that named Custify and are not a share of its labels.

Domains cited

usepylon.com14
userpilot.com13
oliv.ai10
appcues.com8
coworker.ai7
gartner.com7
gurusup.com7
thecscafe.com7
clientsuccess.com6
custify.comYour site6

Seventy-nine of the eighty-five domain citations in answers naming Custify came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Custify's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Custify, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at custify.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.