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GTM AI Index
Index › Products › Custify · October 2026 Edition
1 category · Ranked

Custify

115Judge labels
29First choices
7Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
44% in Customer success for small business buyers
Rank 4 of 49 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 37 labels there were negative.
What the models named instead of Custify →
By buyer segmentA small-business product: leader at small business, not named at enterprise.
In customer success · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Custify for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Customer success platformsCustomer8%4 of 490%37accepted challenger▼−8Since September 2026: 16% → 8%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Custify held within the floor in its one category: no change cleared 11 points.

Best category · Customer success · by segment

Small business▼−12Since September 2026: 55% → 44%, −12 points. Past the 11-point floor: movement. Read over the models both editions asked.
44%from 55% in September 2026
Cleared the floor by 1 pointRank 1 of 62, unchanged
Mid-market▼−8Since September 2026: 16% → 8%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 16% in September 2026
Inside the floor by 3 pointsRank 3 → 4 of 46
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 35 → 33 of 33

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Customer success16%8%▼−8Since September 2026: 16% → 8%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 3 → 4 of 49

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Custify across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.503003
GPT-5.4 mini00202
Gemini 3.5 Flash01102
Perplexity Sonar11103
Grok 4.2013105
Mistral Small12104
DeepSeek V4 Flash04004
Llama 4 Maverick11002
Qwen 3.7 Flash02002
Kimi K210102
GLM 4.7 FlashX01001
MiniMax M2.502103
GPT-6 Luna00000
Muse Glimmer 30B12104

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct21 labels9
Paraphrase22 labels9
Comparative22 labels10not counted in share
Budget-constrained21 labels8
Scale-constrained7 labels3
Negative22 labels6not counted in share
First choiceAlternativeMentionNegative115 labels in all, every segment counted; 29 of the 45 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Custify is frequently recommended as the best customer success platform for companies with a limited budget” Mistral Small · Customer success · budget prompt · first choice
“Custify – Best Overall Value for Startups ... offers the best balance of features and price transparency” Kimi K2 · Customer success · budget prompt · first choice
“Custify is the most frequently recommended balance of price and power for small-to-mid-market SaaS” Muse Glimmer 30B · Customer success · budget prompt · first choice
“or Custify if you need a more specialized customer success tool for a small SaaS team” Perplexity Sonar · Customer success · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Custify, over the 115 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Custify was named but was not.
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ProductSame answerTook the first choice insteadHead to head
ClientSuccess56 of 1151Not among the top eight
Akita13 of 1154Not among the top eight
HubSpot Customer Success Workspace9 of 1152Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Custify. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 114 of the 115 answers that named Custify and are not a share of its labels.

Domains cited

userpilot.com69
appcues.com55
zapier.com49
guideflow.com43
g2.com40
blog.hubspot.com39
usepylon.com39
resources.rework.com36
custify.comYour site30
chameleon.io28

398 of the 428 domain citations in answers naming Custify came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

custify.com ranks first on Google for the category's searches. In the answers, Custify takes 8% of first choices and ChurnZero takes 42%.
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In search

Google, US estimates
Position for “customer success platform”
1
Position for “best customer success platform”
–
not in the top ten
Searches for its name, Google
260 a month (“custify”)
AI search demand for its name, est.
1 a month
Organic visits to its site
about 8,585 a month
Searches its site ranks for
3,663 · 194 in the top three
Sites linking to it
2,557
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
1 ads · 1 text · 0 shown in the last 30 days

First shown April 2026, as Custify SRL, verified. Ads started 2025-10 to 2026-09: 1 in the year.

On Google's pages: 1

In answers

This edition
Share of first choices
8%
rank 4 of 49 in customer success
Segment leader
42%
ChurnZero
First choices
29 across its categories
Named in
115 answers
Its own site cited
in 114 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on custify.com
88
subdomains included
Content
54
counted in the table below
Documentation
0
Product · Integration
0 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog37202026-09-25Customer success
Comparison1402026-06-12
Template or tool2undated
Webinar or virtual event102023-03-16
How it is countedHide how it is counted

Every page custify.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Custify

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Custify is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Customer Success Software for SaaS
For
customer success managers
Price stated
Get a custom quote custify.com/pricing
Starting price
199 custify.com/integrations
Free plan or trial
free personalized demo custify.com/integrations
Integrations claimed
200 custify.com
Certifications
GDPR complianceISO 27001 certificationGDPR
Hosting
Germany
Customers named
Pin PaymentsKifloTruce SoftwareBe My EyeInsenseGloriaFoodCredit Repair CloudPlanable

What Custify's own pages state, read September 28, 2026: custify.com, custify.com/pricing, custify.com/customers, custify.com/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Custify's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Custify, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Custify by email, built from the raw record of the edition. It shows:

  • where Custify is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Custify, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at custify.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.