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GTM AI Index
Index › Products › Planhat · October 2026 Edition
2 categories · Ranked

Planhat

164Judge labels
11First choices
45Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
14% in Customer success for enterprise buyers
Rank 7 of 49 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 18% of its 40 labels there were negative.
What the models named instead of Planhat →
By buyer segmentStrongest at enterprise.
In customer success · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Planhat for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Customer success platformsCustomer3%7 of 4918%40accepted challenger▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Client onboarding platformsCustomer0%101 of 10454%13criticized challenger

Movement

Since September 2026, Planhat held within the floor in all two categories: no change cleared 11 points.

Best category · Customer success · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 58 → 60 of 62
Mid-market▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 7 pointsRank 12 → 7 of 46
Enterprise▲+7Since September 2026: 5% → 12%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 5% in September 2026
Inside the floor by 4 pointsRank 2 of 33, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Customer success0%4%▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 12 → 7 of 49
Client onboarding0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 101 of 104, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Planhat across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501023
GPT-5.4 mini13026
Gemini 3.5 Flash03025
Perplexity Sonar01315
Grok 4.1 Fast02215
Mistral Small03115
DeepSeek V4 Flash12036
Llama 4 Maverick00202
Qwen 3.7 Flash01102
Kimi K202114
GLM 4.7 FlashX01001
MiniMax M2.501113
GPT-6 Luna04004
Muse Glimmer 30B02002

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct30 labels2
Paraphrase14 labelsNone
Comparative39 labels1not counted in share
Budget-constrained17 labels8
Scale-constrained20 labels1
Negative44 labelsNone
First choiceAlternativeMentionNegative164 labels in all, every segment counted; 11 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“best all-around customer success platform is usually ChurnZero or Planhat” GPT-5.4 mini · Customer success · direct prompt · first choice
“I'd shortlist Vitally, ChurnZero, and Planhat first” DeepSeek V4 Flash · Customer success · scale prompt · first choice
“Planhat if you want CS, renewals, customer projects, and possibly sales workflows brought together” GPT-6 Luna · Customer success · paraphrase prompt · alternative
“| Planhat | European companies or those wanting European data residency | Strong workflow depth |” Kimi K2 · Customer success · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“What to Skip for Mid-Market - Gainsight and Planhat — powerful, but built for enterprise” DeepSeek V4 Flash · Customer success · direct prompt · hard negative
“Enterprise giants like Gainsight, ChurnZero, or Planhat are highly capable but typically start at $15,000 to $50,000+ per year” Gemini 3.5 Flash · Customer success · budget prompt · soft negative
“Some platforms use account-based pricing, which can become very expensive if churned accounts still count toward your total.” Mistral Small · Customer success · negative prompt · soft negative
“a steep learning curve tied to complex setup and inconsistent documentation is a common complaint” Claude Haiku 4.5 · Client onboarding · negative prompt · soft negative

Named alongside

The products named in the same answers as Planhat, over the 164 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Planhat was named but was not.
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ProductSame answerTook the first choice insteadHead to head
ClientSuccess49 of 1642Not among the top eight
Rocketlane33 of 16414Not among the top eight
GUIDEcx28 of 1643Not among the top eight
Dock27 of 1643Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Planhat. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 161 of the 164 answers that named Planhat and are not a share of its labels.

Domains cited

g2.com69
userpilot.com65
learn.g2.com55
zapier.com51
clientsuccess.com45
planhat.comYour site41
resources.rework.com41
process.st38
appcues.com37
velaris.io34

435 of the 476 domain citations in answers naming Planhat came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

planhat.com is not in Google's top ten for any of the category's searches. In the answers, Planhat takes 3% of first choices and ChurnZero takes 42%.
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In search

Google, US estimates
Position for “customer success platform”
–
not in the top ten
Position for “best customer success platform”
–
not in the top ten
Searches for its name, Google
2,900 a month (“planhat”)
AI search demand for its name, est.
45 a month
Organic visits to its site
about 3,971 a month
Searches its site ranks for
640 · 46 in the top three
Sites linking to it
1,172
Paid Google search
4 searches its ads show for, about 227 clicks and $4,492 a month (estimate)
Ads on GoogleDetailLess
13 ads · 10 text, 2 video, 1 image · 6 shown in the last 30 days

First shown August 2022, as Planhat AB, verified. Ads started 2025-10 to 2026-09: 4 in the year, 9 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
3%
rank 7 of 49 in customer success
Segment leader
42%
ChurnZero
First choices
11 across its categories
Named in
164 answers
Its own site cited
in 161 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on planhat.com
1,593
subdomains included
Content
139
counted in the table below
Documentation
476
Product · Integration
40 · 43
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Conference or event78782026-09-29Customer success
Glossary or explainer31172026-09-29
News or press11102026-09-29
Case study972026-09-29
Comparison752026-09-29CRM
Blog222026-09-29
Report or ebook112026-09-29

Most recent

Events in person

Last twelve months

As the event pages on planhat.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page planhat.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Planhat

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Planhat is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
A customer platform where commercial teams work better. THE Agentic Customer Platform. The world’s first multiplayer customer agent.
For
Commercial teams at B2B enterprises
Price stated
Quote-based pricing with add-ons for advanced needs. planhat.com/pricing
Certifications
CCPAGDPRISO/IEC 27001ISO/IEC 27001 SoASOC 2 Type 1SOC 2 Type 2
Hosting
EUUnited States
Customers named
AcousticFirstupGlobalDataContinuMacrobondTelia CygateTrustpilotLucanet
Not stated on the pages read
Starting price, free plan or trial, integrations

What Planhat's own pages state, read September 28, 2026: planhat.com, planhat.com/pricing, trust.planhat.com, planhat.com/capabilities, planhat.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Planhat's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Planhat, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Planhat by email, built from the raw record of the edition. It shows:

  • where Planhat is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Planhat, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at planhat.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.