Customer success platforms · October 2026 Edition
HubSpot Service Hub vs Planhat
Zero of fourteen models named HubSpot Service Hub first on the direct prompt; one named Planhat. HubSpot Service Hub was named by eleven of the fourteen models and Planhat by fourteen and HubSpot Service Hub carries 27 labels and Planhat 40, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in eight categories this edition.
Named in two categories this edition.
First-choice share10%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate26%18%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#7A position in a field of 10; printed, not drawn.
Labels2740A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot Service Hub reading right to left. Rank and label count are printed, not drawn.ChurnZero was named alongside these two in fourteen of the fourteen direct answers. ChurnZero vs HubSpot Service Hub · ChurnZero vs Planhat · Vitally vs HubSpot Service Hub
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer success platforms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HubSpot Service HubFirst choices, of fourteen modelsPlanhat
Direct011 against HubSpot Service Hub · 1 against Planhat
Paraphrase00
Comparative003 against HubSpot Service Hub
Budget-constrained601 against Planhat
Scale-constrained01
Negative003 against HubSpot Service Hub · 5 against Planhat
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where HubSpot Service Hub and Planhat stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | | ||
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | |
HubSpot Service Hub Planhat first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Service Hub on the left and Planhat on the right.The direct prompt
The plain question, one answer per model, grouped by where HubSpot Service Hub and Planhat stood in it.
Planhat first, HubSpot Service Hub not the choice
1 of 14 modelsHubSpot Service Hub was named in the answer but not as the choice, or not at all.GPT-5.4 miniChurnZero, Planhat alternatives: Gainsight Customer Success
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashChurnZero alternatives: Planhat, Totango, Vitally
Mistral SmallSkalin alternatives: ChurnZero, Custify, Gainsight Customer Success, Planhat, Vitally
Qwen 3.7 FlashChurnZero, Vitally alternatives: Custify, HubSpot Service Hub, Skalin, Totango
GPT-6 LunaChurnZero alternatives: Planhat, Vitally
Muse Glimmer 30BChurnZero alternatives: ClientSuccess, Custify, Planhat, Skalin, Totango, Vitally
Neither was named
8 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Vitally alternatives: ChurnZero, ClientSuccess
Perplexity SonarChurnZero alternatives: Vitally
Grok 4.1 FastChurnZero alternatives: Custify, Vitally
DeepSeek V4 FlashSkalin alternatives: ChurnZero, ClientSuccess, Custify, Totango, Vitally
Llama 4 MaverickChurnZero alternatives: Skalin, Userpilot, Vitally
Kimi K2ChurnZero alternatives: Totango, Vitally
GLM 4.7 FlashXChurnZero, Vitally alternatives: Totango
MiniMax M2.5ChurnZero, Skalin alternatives: Totango, Vitally
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot Service Hub leads by twenty points.
HubSpot Service Hub20%#2 of 9Planhat0%#8 of 9Mid-marketThe figures above
HubSpot Service Hub leads by seven points.
HubSpot Service Hub10%#3 of 10Planhat3%#7 of 10Enterprise
The order flips: Planhat leads at enterprise.
Planhat14%#2 of 9HubSpot Service Hub2%#6 of 9What the models said about HubSpot Service Hub
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Avoid the "Let's Just Build It in Our CRM" Trap (Salesforce / HubSpot Customization)” Gemini 3.5 Flash · negative prompt · hard negative
“Not a dedicated customer success platform — lacks the deep health scoring, churn prediction, and journey orchestration of the specialists.” DeepSeek V4 Flash · comparative prompt · soft negative
“For the tightest budget, Totango's free tier or HubSpot Service Hub's free plan would be the best starting points.” MiniMax M2.5 · budget prompt · first choice
“the best customer success platform is usually HubSpot Service Hub Starter if you want an all-in-one option” Perplexity Sonar · budget prompt · first choice
What the models said about Planhat
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“What to Skip for Mid-Market - Gainsight and Planhat — powerful, but built for enterprise” DeepSeek V4 Flash · direct prompt · hard negative
“Enterprise giants like Gainsight, ChurnZero, or Planhat are highly capable but typically start at $15,000 to $50,000+ per year” Gemini 3.5 Flash · budget prompt · soft negative
“Some platforms use account-based pricing, which can become very expensive if churned accounts still count toward your total.” Mistral Small · negative prompt · soft negative
“best all-around customer success platform is usually ChurnZero or Planhat” GPT-5.4 mini · direct prompt · first choice
“I'd shortlist Vitally, ChurnZero, and Planhat first” DeepSeek V4 Flash · scale prompt · first choice
“Planhat if you want CS, renewals, customer projects, and possibly sales workflows brought together” GPT-6 Luna · paraphrase prompt · alternative
Also compared
ChurnZero vs HubSpot Service HubChurnZero vs PlanhatVitally vs HubSpot Service HubVitally vs PlanhatHubSpot Service Hub vs CustifyHubSpot Service Hub vs TotangoHubSpot Service Hub vs SkalinHubSpot Service Hub vs Gainsight Customer SuccessCustify vs PlanhatTotango vs PlanhatSkalin vs PlanhatPlanhat vs Gainsight Customer SuccessAll twenty-eight head-to-head pages and the full customer success standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.