GTM AI Index
Index Customer Customer success › Vitally vs HubSpot Service Hub
Customer success platforms · September 2026 Edition

Vitally vs HubSpot Service Hub

Six of twelve models named Vitally first on the direct prompt; zero named HubSpot Service Hub. Vitally was named by twelve of the twelve models and HubSpot Service Hub by ten and Vitally carries 50 labels and HubSpot Service Hub 15, so the shares are not directly comparable.

Vitally

accepted challenger

Named in two categories this edition.

HubSpot Service Hub

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in seven categories this edition.

First-choice share23%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate12%13%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 10; printed, not drawn.
Labels5015A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Vitally reading right to left. Rank and label count are printed, not drawn.ChurnZero was named alongside these two in twelve of the twelve direct answers. ChurnZero vs Vitally · ChurnZero vs HubSpot Service Hub · Vitally vs Custify

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer success platforms page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
VitallyFirst choices, of twelve modelsHubSpot Service Hub
Direct60
Paraphrase302 against HubSpot Service Hub
Comparative00
Budget-constrained033 against Vitally
Scale-constrained40
Negative003 against Vitally
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Vitally and HubSpot Service Hub were named in the same answer forty-six times, of the 133 answers naming Vitally and the 192 naming HubSpot Service Hub. In those answers HubSpot Service Hub took the first choice five times and Vitally seven.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Vitally and HubSpot Service Hub stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Vitally HubSpot Service Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Vitally on the left and HubSpot Service Hub on the right.

The direct prompt

The plain question, one answer per model, grouped by where Vitally and HubSpot Service Hub stood in it.

Vitally first, HubSpot Service Hub not the choice

6 of 12 modelsHubSpot Service Hub was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Vitally alternatives: ChurnZero, Custify, Totango
Gemini 3.5 FlashVitally alternatives: ChurnZero, Planhat, Totango
Mistral SmallChurnZero, Vitally alternatives: ClientSuccess, Custify, Gainsight, Planhat
DeepSeek V4 FlashVitally alternatives: Catalyst, ChurnZero, Planhat
GLM 4.7 FlashXVitally alternatives: ChurnZero, Custify, Planhat
MiniMax M2.5ChurnZero, Vitally alternatives: ClientSuccess, Planhat

Neither was the first choice, one was named

4 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarChurnZero alternatives: ClientSuccess, Gainsight, Planhat, Vitally
Grok 4.1 FastChurnZero alternatives: ClientSuccess, Custify, Gainsight, Planhat, Vitally
Llama 4 MaverickChurnZero alternatives: ClientSuccess, Planhat, Vitally
Kimi K2ChurnZero alternatives: ClientSuccess, Custify, Planhat, Vitally

Neither was named

2 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniChurnZero alternatives: Gainsight, Totango
Qwen 3.7 FlashChurnZero, ClientSuccess alternatives: Skalin

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot Service Hub leads by two points.
HubSpot Service Hub11%#2 of 9
Vitally9%#3 of 9
The full small business standing →
Mid-marketThe figures above
The order flips: Vitally leads at mid-market.
Vitally23%#2 of 10
HubSpot Service Hub5%#4 of 10
The full mid-market standing →
Enterprise
The order flips: HubSpot Service Hub leads at enterprise.
HubSpot Service Hub2%#– of 7
Vitally0%#6 of 7
The full enterprise standing →

What the models said about Vitally

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Avoid pricier options like ... Vitally/ChurnZero (custom, $1K+/month)” Grok 4.1 Fast · budget prompt · hard negative
“What to Avoid on a Budget ... generally not where you should start” DeepSeek V4 Flash · budget prompt · hard negative
“Be Cautious If: You want quick, simple setups and do not have technical resources to manage filtering logic.” Gemini 3.5 Flash · negative prompt · soft negative
“Start with Vitally for most mid-market companies - it offers the best balance of features, pricing, and modern UX” GLM 4.7 FlashX · direct prompt · first choice
“Vitally is the strongest overall choice and the default pick most CS analysts point mid-market teams to first” DeepSeek V4 Flash · paraphrase prompt · first choice
“Vitally — If you want fast time-to-value, modern UX, and strong product analytics integration” Kimi K2 · scale prompt · first choice

What the models said about HubSpot Service Hub

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“HubSpot Service Hub - Too lightweight for dedicated health scoring needs” Mistral Small · paraphrase prompt · hard negative
“HubSpot offers a highly robust free CRM that includes basic ticketing, customer portals, email tracking, and contact management.” Gemini 3.5 Flash · budget prompt · first choice
“HubSpot Service Hub (Free tier) is the best customer success platform for a company with a limited budget.” Grok 4.1 Fast · budget prompt · first choice
“Custify or HubSpot Service Hub are top picks for budget-conscious teams” Claude Haiku 4.5 · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.