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Customer success platforms · October 2026 Edition

Vitally vs Custify

Three of fourteen models named Vitally first on the direct prompt; zero named Custify. Vitally was named by fourteen of the fourteen models and Custify by thirteen and Vitally carries 57 labels and Custify 37, so the shares are not directly comparable.

Vitally

accepted challenger

Named in three categories this edition.

Custify

accepted challenger

Named in one category this edition.

First-choice share19%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate9%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 10; printed, not drawn.
Labels5737A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Vitally reading right to left. Rank and label count are printed, not drawn.ChurnZero was named alongside these two in fourteen of the fourteen direct answers. ChurnZero vs Vitally · ChurnZero vs Custify · Vitally vs HubSpot Service Hub

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer success platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
VitallyFirst choices, of fourteen modelsCustify
Direct30
Paraphrase30
Comparative10
Budget-constrained051 against Vitally
Scale-constrained50
Negative114 against Vitally
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Vitally and Custify were named in the same answer seventy-seven times, of the 146 answers naming Vitally and the 115 naming Custify. In those answers Custify took the first choice nineteen times and Vitally five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Vitally and Custify stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Vitally Custify first choice named as an alternative argued againstblank: not namedEach cell is one answer, Vitally on the left and Custify on the right.

The direct prompt

The plain question, one answer per model, grouped by where Vitally and Custify stood in it.

Vitally first, Custify an alternative

3 of 14 modelsCustify was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Vitally alternatives: ChurnZero, ClientSuccess
Qwen 3.7 FlashChurnZero, Vitally alternatives: Custify, HubSpot Service Hub, Skalin, Totango
GLM 4.7 FlashXChurnZero, Vitally alternatives: Totango

Neither was the first choice, one was named

10 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashChurnZero alternatives: Planhat, Totango, Vitally
Perplexity SonarChurnZero alternatives: Vitally
Grok 4.20ChurnZero alternatives: Custify, Vitally
Mistral SmallSkalin alternatives: ChurnZero, Custify, Gainsight Customer Success, Planhat, Vitally
DeepSeek V4 FlashSkalin alternatives: ChurnZero, ClientSuccess, Custify, Totango, Vitally
Llama 4 MaverickChurnZero alternatives: Skalin, Userpilot, Vitally
Kimi K2ChurnZero alternatives: Totango, Vitally
MiniMax M2.5ChurnZero, Skalin alternatives: Totango, Vitally
GPT-6 LunaChurnZero alternatives: Planhat, Vitally
Muse Glimmer 30BChurnZero alternatives: ClientSuccess, Custify, Planhat, Skalin, Totango, Vitally

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniChurnZero, Planhat alternatives: Gainsight Customer Success

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Custify leads by thirty-three points.
Custify44%#1 of 9
Vitally11%#3 of 9
The full small business standing →
Mid-marketThe figures above
The order flips: Vitally leads at mid-market.
Vitally19%#2 of 10
Custify8%#4 of 10
The full mid-market standing →
Enterprise
Vitally leads by four points.
Vitally4%#3 of 9
Custify0%#9 of 9
The full enterprise standing →

What the models said about Vitally

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Account-Based Pricing Models (Planhat, Vitally, ChurnZero)... costs can escalate quickly without corresponding value” Mistral Small · negative prompt · soft negative
“Opaque Enterprise Pricing: Mid-market teams routinely see quotes exceeding $100K/year” Kimi K2 · negative prompt · soft negative
“Unlike Vitally (~$299+/mo, great for growth metrics but pricier)” Grok 4.20 · budget prompt · soft negative
“Top pick for mid-market and fast-growing teams: ChurnZero or Vitally, depending on whether you prioritize usage-based health scoring or modern UX.” Muse Glimmer 30B · scale prompt · first choice
“ChurnZero or Vitally, depending on whether you prioritize usage-based health scoring or modern UX.” Llama 4 Maverick · paraphrase prompt · first choice
“Prioritize high-rated, user-loved options like Vitally, Custify, or Skalin” Grok 4.20 · negative prompt · first choice

What the models said about Custify

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“Custify is frequently recommended as the best customer success platform for companies with a limited budget” Mistral Small · budget prompt · first choice
“Custify – Best Overall Value for Startups ... offers the best balance of features and price transparency” Kimi K2 · budget prompt · first choice
“Custify is the most frequently recommended balance of price and power for small-to-mid-market SaaS” Muse Glimmer 30B · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.