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Index Customer Customer success › ChurnZero vs HubSpot Service Hub
Customer success platforms · September 2026 Edition

ChurnZero vs HubSpot Service Hub

Eight of twelve models named ChurnZero first on the direct prompt; zero named HubSpot Service Hub. ChurnZero was named by twelve of the twelve models and HubSpot Service Hub by ten and ChurnZero carries 58 labels and HubSpot Service Hub 15, so the shares are not directly comparable.

ChurnZero

endorsed leader

Named in three categories this edition.

HubSpot Service Hub

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in seven categories this edition.

First-choice share39%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate17%13%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#4A position in a field of 10; printed, not drawn.
Labels5815A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ChurnZero reading right to left. Rank and label count are printed, not drawn.Vitally was named alongside these two in ten of the twelve direct answers. ChurnZero vs Vitally · ChurnZero vs Custify · ChurnZero vs Totango

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer success platforms page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
ChurnZeroFirst choices, of twelve modelsHubSpot Service Hub
Direct80
Paraphrase902 against HubSpot Service Hub
Comparative20
Budget-constrained134 against ChurnZero
Scale-constrained40
Negative006 against ChurnZero
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where ChurnZero and HubSpot Service Hub stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
ChurnZero HubSpot Service Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, ChurnZero on the left and HubSpot Service Hub on the right.

The direct prompt

The plain question, one answer per model, grouped by where ChurnZero and HubSpot Service Hub stood in it.

ChurnZero first, HubSpot Service Hub not the choice

8 of 12 modelsHubSpot Service Hub was named in the answer but not as the choice, or not at all.
GPT-5.4 miniChurnZero alternatives: Gainsight, Totango
Perplexity SonarChurnZero alternatives: ClientSuccess, Gainsight, Planhat, Vitally
Grok 4.1 FastChurnZero alternatives: ClientSuccess, Custify, Gainsight, Planhat, Vitally
Mistral SmallChurnZero, Vitally alternatives: ClientSuccess, Custify, Gainsight, Planhat
Llama 4 MaverickChurnZero alternatives: ClientSuccess, Planhat, Vitally
Qwen 3.7 FlashChurnZero, ClientSuccess alternatives: Skalin
Kimi K2ChurnZero alternatives: ClientSuccess, Custify, Planhat, Vitally
MiniMax M2.5ChurnZero, Vitally alternatives: ClientSuccess, Planhat

Neither was the first choice, one was named

4 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Vitally alternatives: ChurnZero, Custify, Totango
Gemini 3.5 FlashVitally alternatives: ChurnZero, Planhat, Totango
DeepSeek V4 FlashVitally alternatives: Catalyst, ChurnZero, Planhat
GLM 4.7 FlashXVitally alternatives: ChurnZero, Custify, Planhat

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot Service Hub leads by seven points.
HubSpot Service Hub11%#2 of 9
ChurnZero4%#6 of 9
The full small business standing →
Mid-marketThe figures above
The order flips: ChurnZero leads at mid-market.
ChurnZero39%#1 of 10
HubSpot Service Hub5%#4 of 10
The full mid-market standing →
Enterprise
The order flips: HubSpot Service Hub leads at enterprise.
HubSpot Service Hub2%#– of 7
ChurnZero0%#4 of 7
The full enterprise standing →

What the models said about ChurnZero

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Platforms to AVOID on a Limited Budget | ChurnZero | Starts at ~$849/month + $5K-25K setup fees” Kimi K2 · budget prompt · hard negative
“Avoid pricier options like ... Vitally/ChurnZero (custom, $1K+/month)” Grok 4.1 Fast · budget prompt · hard negative
“What to Avoid on a Budget ... generally not where you should start” DeepSeek V4 Flash · budget prompt · hard negative
“I'd most often recommend ChurnZero if your main goals are customer health scoring, retention, and renewal-risk management” GPT-5.4 mini · paraphrase prompt · first choice
“I'd recommend ChurnZero as the top choice for a mid-sized B2B company's customer health and retention management needs” GLM 4.7 FlashX · paraphrase prompt · first choice
“ChurnZero offers the best balance of speed-to-value, purpose-built mid-market fit, and scalable health scoring” Qwen 3.7 Flash · paraphrase prompt · first choice

What the models said about HubSpot Service Hub

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“HubSpot Service Hub - Too lightweight for dedicated health scoring needs” Mistral Small · paraphrase prompt · hard negative
“HubSpot offers a highly robust free CRM that includes basic ticketing, customer portals, email tracking, and contact management.” Gemini 3.5 Flash · budget prompt · first choice
“HubSpot Service Hub (Free tier) is the best customer success platform for a company with a limited budget.” Grok 4.1 Fast · budget prompt · first choice
“Custify or HubSpot Service Hub are top picks for budget-conscious teams” Claude Haiku 4.5 · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.