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Customer success platforms · September 2026 Edition

Custify vs HubSpot Service Hub

Zero of twelve models named Custify first on the direct prompt; zero named HubSpot Service Hub. Custify was named by eleven of the twelve models and HubSpot Service Hub by ten and Custify carries 42 labels and HubSpot Service Hub 15, so the shares are not directly comparable.

Custify

accepted challenger

Named in two categories this edition.

HubSpot Service Hub

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in seven categories this edition.

First-choice share16%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%13%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 10; printed, not drawn.
Labels4215A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Custify reading right to left. Rank and label count are printed, not drawn.ChurnZero was named alongside these two in twelve of the twelve direct answers. ChurnZero vs Custify · ChurnZero vs HubSpot Service Hub · Vitally vs Custify

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer success platforms page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
CustifyFirst choices, of twelve modelsHubSpot Service Hub
Direct00
Paraphrase102 against HubSpot Service Hub
Comparative00
Budget-constrained731 against Custify
Scale-constrained101 against Custify
Negative00
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Custify and HubSpot Service Hub were named in the same answer fifty-six times, of the 114 answers naming Custify and the 192 naming HubSpot Service Hub. In those answers HubSpot Service Hub took the first choice six times and Custify twenty-nine.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Custify and HubSpot Service Hub stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Custify HubSpot Service Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Custify on the left and HubSpot Service Hub on the right.

The direct prompt

The plain question, one answer per model, grouped by where Custify and HubSpot Service Hub stood in it.

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Vitally alternatives: ChurnZero, Custify, Totango
Grok 4.1 FastChurnZero alternatives: ClientSuccess, Custify, Gainsight, Planhat, Vitally
Mistral SmallChurnZero, Vitally alternatives: ClientSuccess, Custify, Gainsight, Planhat
Kimi K2ChurnZero alternatives: ClientSuccess, Custify, Planhat, Vitally
GLM 4.7 FlashXVitally alternatives: ChurnZero, Custify, Planhat

Neither was named

7 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniChurnZero alternatives: Gainsight, Totango
Gemini 3.5 FlashVitally alternatives: ChurnZero, Planhat, Totango
Perplexity SonarChurnZero alternatives: ClientSuccess, Gainsight, Planhat, Vitally
DeepSeek V4 FlashVitally alternatives: Catalyst, ChurnZero, Planhat
Llama 4 MaverickChurnZero alternatives: ClientSuccess, Planhat, Vitally
Qwen 3.7 FlashChurnZero, ClientSuccess alternatives: Skalin
MiniMax M2.5ChurnZero, Vitally alternatives: ClientSuccess, Planhat

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Custify leads by forty-five points.
Custify55%#1 of 9
HubSpot Service Hub11%#2 of 9
The full small business standing →
Mid-marketThe figures above
Custify leads by eleven points.
Custify16%#3 of 10
HubSpot Service Hub5%#4 of 10
The full mid-market standing →
Enterprise
The order flips: HubSpot Service Hub leads at enterprise.
HubSpot Service Hub2%#– of 7
Custify0%#– of 7
The full enterprise standing →

What the models said about Custify

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Avoid: Pure SMB tools (Custify, Akita) — you'll outgrow them in 12-18 months.” Kimi K2 · scale prompt · hard negative
“Avoid pricier options like Custify (~$199–$899/month)” Grok 4.1 Fast · budget prompt · hard negative
“Custify and Skalin offer the best balance of dedicated customer success features and affordability” Mistral Small · budget prompt · first choice
“If I had to give one default recommendation, I'd choose Custify for a limited-budget company” Perplexity Sonar · budget prompt · first choice
“Custify — best overall value ... the most common sweet spot for budget-conscious SMB SaaS teams” DeepSeek V4 Flash · budget prompt · first choice

What the models said about HubSpot Service Hub

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“HubSpot Service Hub - Too lightweight for dedicated health scoring needs” Mistral Small · paraphrase prompt · hard negative
“HubSpot offers a highly robust free CRM that includes basic ticketing, customer portals, email tracking, and contact management.” Gemini 3.5 Flash · budget prompt · first choice
“HubSpot Service Hub (Free tier) is the best customer success platform for a company with a limited budget.” Grok 4.1 Fast · budget prompt · first choice
“Custify or HubSpot Service Hub are top picks for budget-conscious teams” Claude Haiku 4.5 · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.