Small business▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 9 pointsRank 12 → 6 of 62
3 categories · RankedTotango
171Judge labels
7First choices
47Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
7% in Customer success for mid-market buyers
Rank 5 of 49 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 22% of its 55 labels there were negative.
What the models named instead of Totango →By buyer segmentRead the same way at every buyer size.
Small business6 of 64
4%37 labels
criticized challenger
Mid-market5 of 49
7%55 labels
accepted challenger
Enterprise6 of 35
2%55 labels
accepted challenger
In customer success · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Totango for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Customer success platforms | Customer | 7% | 5 of 49 | 22% | 55 | accepted challenger | ▲+4Since September 2026: 4% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Client onboarding platforms | Customer | 0% | 93 of 104 | 43% | 7 | under 10 labels · led by Rocketlane at 47% | |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 47 of 142 | 0% | 3 | under 10 labels · led by Amplitude at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Totango held within the floor in all three categories: no change cleared 11 points.
Best category · Customer success · by segment
Mid-market▲+4Since September 2026: 4% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 4% in September 2026
Inside the floor by 7 pointsRank 5 of 46, unchanged
Enterprise=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 4 → 6 of 33
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Customer success | 4% | 8% | ▲+4Since September 2026: 4% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 of 49, unchanged |
| Client onboarding | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 93 of 104, unchanged |
| Customer intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 87 → 47 of 142 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Totango across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Totango across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 1 | 1 | 3 |
| GPT-5.4 mini | 1 | 3 | 1 | 1 | 6 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 3 | 7 |
| Perplexity Sonar | 0 | 0 | 2 | 1 | 3 |
| Grok 4.20 | 0 | 2 | 2 | 2 | 6 |
| Mistral Small | 0 | 2 | 3 | 0 | 5 |
| DeepSeek V4 Flash | 1 | 3 | 1 | 1 | 6 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 4 | 0 | 1 | 5 |
| Kimi K2 | 0 | 4 | 0 | 1 | 5 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 1 | 3 |
| MiniMax M2.5 | 1 | 3 | 1 | 0 | 5 |
| GPT-6 Luna | 0 | 0 | 0 | 2 | 2 |
| Muse Glimmer 30B | 0 | 3 | 2 | 1 | 6 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct26 labelsNone
Paraphrase23 labels1
Comparative33 labelsNone
Budget-constrained24 labels5
Scale-constrained25 labels1
Negative40 labelsNone
First choiceAlternativeMentionNegative171 labels in all, every segment counted; 7 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For the tightest budget, Totango's free tier or HubSpot Service Hub's free plan would be the best starting points.” MiniMax M2.5 · Customer success · budget prompt · first choice
“For most mid-sized B2B companies, Totango offers the best balance of functionality, ease of implementation, and cost.” Claude Haiku 4.5 · Customer success · paraphrase prompt · first choice
“Top Recommendation: Totango (now Totango + Catalyst)” DeepSeek V4 Flash · Customer success · budget prompt · first choice
“Best overall on a limited budget: Totango” GPT-5.4 mini · Customer success · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Platforms to watch out for: Gainsight, Totango... a primary source of frustration for startups and mid-market teams” Gemini 3.5 Flash · Client onboarding · negative prompt · hard negative
“But I would specifically steer clear of: Totango right now (post-merger uncertainty is a real business risk)” DeepSeek V4 Flash · Customer success · negative prompt · hard negative
“Support quality has declined post-merger, with slow response times and bugs that take weeks to resolve” Claude Haiku 4.5 · Customer success · negative prompt · hard negative
“Weak Reporting... UX Breaks at Scale... Brand Consolidation Uncertainty” Kimi K2 · Customer success · negative prompt · hard negative
Named alongside
The products named in the same answers as Totango, over the 171 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Totango was named but was not.ShowHide
Named alongside
The products named in the same answers as Totango, over the 171 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Totango was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Totango. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 158 of the 171 answers that named Totango and are not a share of its labels.
Domains cited
userpilot.com73
g2.com58
appcues.com57
clientsuccess.com49
zapier.com49
learn.g2.com48
resources.rework.com48
guideflow.com45
blog.hubspot.com39
process.st35
501 of the 501 domain citations in answers naming Totango came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
totango.com ranks 5 on Google for the category's searches. In the answers, Totango takes 7% of first choices and ChurnZero takes 42%.ShowHide
Search and answers
totango.com ranks 5 on Google for the category's searches. In the answers, Totango takes 7% of first choices and ChurnZero takes 42%.
ShowHideIn search
Google, US estimatesPosition for “customer success platform”
–
not in the top ten
Position for “best customer success platform”
5
- Searches for its name, Google
- 1,600 a month (“totango”)
- AI search demand for its name, est.
- 20 a month
- Organic visits to its site
- about 1,885 a month
- Searches its site ranks for
- 1,009 · 26 in the top three
- Sites linking to it
- 2,479
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
7%
rank 5 of 49 in customer success
Segment leader
42%
ChurnZero
- First choices
- 7 across its categories
- Named in
- 171 answers
- Its own site cited
- in 158 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on totango.com
1,211
subdomains included
Content
1,054
counted in the table below
Documentation
2
Product · Integration
0 · 47
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 612 | 0 | 2025-01-01 | ||
| News or press | 238 | 0 | 2025-01-01 | ||
| Glossary or explainer | 103 | 0 | 2025-01-01 | ||
| Conference or event | 64 | 0 | 2025-01-01 | ||
| Comparison | 13 | 0 | 2025-01-01 | ||
| Case study | 8 | 0 | 2025-01-01 | ||
| Podcast or video | 6 | 0 | 2025-01-01 | ||
| Template or tool | 5 | 0 | 2025-01-01 | ||
| Webinar or virtual event | 4 | 0 | 2025-01-01 | ||
| Report or ebook | 1 | 0 | 2025-01-01 |
Most recent
- 2025-01-0110 ways to stop churn baby churn with b2b customers news or press
- 2025-01-012013 customer success summit agenda and speaker lineup is announced conference or event
- 2025-01-012017 stevie r award winners news or press
- 2025-01-012019 predictions for marketing sales and service market mashups the rise of specialists and a reinvigorated grimm reaper news or press
- 2025-01-013 steps for rethinking your customer relationships news or press
- 2025-01-014 recurring revenue models to grow your e commerce business news or press
How it is countedHide how it is counted
Every page totango.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Totango
What the judge wrote, as written, with how often. The vendor table decides that these count as Totango; a claim can dispute any of them.
Totango (with Catalyst) 3Totango/Catalyst 2Totango & Catalyst 1Totango (Starter Plan) 1Totango (by CLG) 1Totango (now Totango + Catalyst) 1Totango + Catalyst 1
Follow Totango
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Totango is its own company.ShowHide
The company
Totango is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- a Customer Knowledge Engine designed to give post-sales teams access to customer-grade AI that is demonstrably smarter, more human, and highly token efficient
- For
- post-sales teams and their agents
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Totango's own pages state, read September 28, 2026: totango.com, trust.totango.com, totango.com/blog-categories/customer-stories. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Totango's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Totango, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Totango by email, built from the raw record of the edition. It shows:
- where Totango is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Totango, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.