GTM AI Index
Index Vendors › Totango · September 2026 Edition
2 categories · Ranked

Totango

145Judge labels
4First choices
36Negative labels
12 of 12Models named it
2Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
4% in Customer success for mid-market buyers
Rank 5 of 69 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 18% of its 45 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In customer success · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Totango for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Customer success platformsCustomer4%5 of 6918%45accepted challenger
Customer intelligence and data scienceGTM data and infrastructure0%87 of 1580%1under 10 labels · led by Google Analytics 4 at 16%

Movement

This is the first edition on this tier, so no move can be computed for Totango yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Totango across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.502103
GPT-5.4 mini03014
Gemini 3.5 Flash02024
Perplexity Sonar01102
Grok 4.1 Fast03216
Mistral Small02114
DeepSeek V4 Flash03115
Llama 4 Maverick10102
Qwen 3.7 Flash05005
Kimi K202114
GLM 4.7 FlashX02013
MiniMax M2.512104

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct24 labelsNone
Paraphrase23 labelsNone
Comparative29 labels1not counted in share
Budget-constrained22 labels3
Scale-constrained21 labels1
Negative26 labels1not counted in share
First choiceAlternativeMentionNegative145 labels in all, every segment counted; 4 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Totango: Best for SaaS companies managing a large, growing customer base that needs standardized playbooks” Llama 4 Maverick · Customer success · scale prompt · first choice
“If you need truly free functionality, Totango is the standout.” MiniMax M2.5 · Customer success · budget prompt · first choice
“Alternative Options: Totango - Best for: Companies wanting enterprise features without enterprise complexity” GLM 4.7 FlashX · Customer success · paraphrase prompt · alternative
“SuccessBLOC templates for fast playbooks... Lower user ratings; broader suite can feel less focused.” Grok 4.1 Fast · Customer success · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Totango ⚠️ MIXED SIGNALS (Post-Merger Issues) ... 2024 merger with Catalyst created instability and uncertainty” Mistral Small · Customer success · negative prompt · hard negative
“Avoid if: You rely on good support responsiveness or need strong integrations with your existing stack.” DeepSeek V4 Flash · Customer success · negative prompt · hard negative
“One of the most persistent complaints about Totango is its rigid contract structures.” Gemini 3.5 Flash · Customer success · negative prompt · soft negative
“More complaints than peers—clunky/slow UI, integration problems” Grok 4.1 Fast · Customer success · negative prompt · soft negative

Named alongside

The products named in the same answers as Totango, over the 145 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Totango was named but was not.
ProductSame answerTook the first choice insteadHead to head
Gainsight129 of 14547Not in the top three
ChurnZero117 of 14516Not in the top three
Vitally93 of 14514Not in the top three
Planhat85 of 1451Not in the top three
Custify73 of 14527Not in the top three
ClientSuccess66 of 1453Not in the top three
HubSpot Service Hub43 of 1457Not in the top three
Catalyst34 of 1451Not in the top three
Skalin18 of 1454Not in the top three
Akita15 of 1454Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Totango. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 26 of the 145 answers that named Totango and are not a share of its labels.

Domains cited

gartner.com12
usepylon.com12
userpilot.com12
coworker.ai11
oliv.ai10
clientsuccess.com8
g2.com8
appcues.com7
gurusup.com7
learn.g2.com7

Ninety-four of the ninety-four domain citations in answers naming Totango came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Totango

What the judge wrote, as written, with how often. The vendor table decides that these count as Totango; a claim can dispute any of them.
Totango & Catalyst 1Totango (Community/Starter) 1Totango (Free Tier) 1Totango (featuring Catalyst) 1
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Totango's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Totango, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at totango.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.