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Knowledge base and self-service · September 2026 Edition

Zendesk vs Guru

One of twelve models named Zendesk first on the direct prompt; two named Guru. Both were named by all twelve models and Zendesk carries 24 labels and Guru 27, so the shares are not directly comparable.

Zendesk

accepted challenger

San Francisco, United States, founded 2007. Named in eleven categories this edition.

Guru

accepted challenger

Named in four categories this edition.

First-choice share6%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#7A position in a field of 16; printed, not drawn.
Labels2427A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Zendesk reading right to left. Rank and label count are printed, not drawn.Document360 was named alongside these two in nine of the twelve direct answers. Notion vs Zendesk · Notion vs Guru · Document360 vs Zendesk

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the knowledge base and self-service page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
ZendeskFirst choices, of twelve modelsGuru
Direct12
Paraphrase201 against Zendesk
Comparative00
Budget-constrained001 against Zendesk
Scale-constrained00
Negative00
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Zendesk and Guru stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Zendesk Guru first choice named as an alternative argued againstblank: not namedEach cell is one answer, Zendesk on the left and Guru on the right.

The direct prompt

The plain question, one answer per model, grouped by where Zendesk and Guru stood in it.

Zendesk first, Guru not the choice

1 of 12 modelsGuru was named in the answer but not as the choice, or not at all.
GPT-5.4 miniZendesk alternatives: Confluence, Intercom

Guru first, Zendesk an alternative

2 of 12 modelsZendesk was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashDocument360, Guru alternatives: Confluence, Help Scout Docs, Helpjuice, Notion
Qwen 3.7 FlashGuru, Intercom alternatives: Atlassian Confluence, Document360, Zendesk

Neither was the first choice, one was named

3 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Mistral SmallPlain alternatives: Confluence, Document360, Freshdesk, Guru, Slite
DeepSeek V4 FlashDocument360 alternatives: Freshdesk, Guru, Help Scout, Helpjuice, Zendesk
Kimi K2Confluence alternatives: Guru, Helpjuice, Notion, Slite, Zendesk Guide

Neither was named

6 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice alternatives: Bloomfire, Document360, Lore, Stonly, Zendesk Guide
Perplexity SonarDocument360 alternatives: Confluence, Helpjuice, Zendesk Guide
Grok 4.1 FastDocument360 alternatives: Confluence, Helpjuice, Notion, Slite, Zendesk Guide
Llama 4 MaverickHelpjuice alternatives: Document360, Freshdesk, Pylon
GLM 4.7 FlashXHelply alternatives: Confluence, Notion, Plain, Slite
MiniMax M2.5Document360 alternatives: Helpjuice, Zendesk Guide/Knowledge

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Zendesk0%#14 of 16
Guru0%#13 of 16
The full small business standing →
Mid-marketThe figures above
Zendesk leads by two points.
Zendesk6%#5 of 16
Guru4%#7 of 16
The full mid-market standing →
Enterprise
Zendesk leads by twenty-three points.
Zendesk26%#1 of 11
Guru2%#6 of 11
The full enterprise standing →

What the models said about Zendesk

No label in this category carried a quote.

What the models said about Guru

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Guru (Best for Sales, CS, & Revenue Ops Enablement)” Gemini 3.5 Flash · direct prompt · first choice
“start with Guru for internal alignment” Qwen 3.7 Flash · direct prompt · first choice
Also compared
Notion vs ZendeskNotion vs GuruDocument360 vs ZendeskDocument360 vs GuruFreshdesk vs ZendeskFreshdesk vs GuruConfluence vs ZendeskConfluence vs GuruZendesk vs BookStackZendesk vs HelpjuiceBookStack vs GuruGuru vs HelpjuiceAll twenty-eight head-to-head pages and the full knowledge base standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.