GTM AI Index
Index Customer Knowledge base › Notion vs Guru
Knowledge base and self-service · September 2026 Edition

Notion vs Guru

Zero of twelve models named Notion first on the direct prompt; two named Guru. Both were named by all twelve models and Notion carries 46 labels and Guru 27, so the shares are not directly comparable.

Notion

accepted challenger

United States, founded 2016. Named in seven categories this edition.

Guru

accepted challenger

Named in four categories this edition.

First-choice share18%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate22%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#7A position in a field of 16; printed, not drawn.
Labels4627A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Notion reading right to left. Rank and label count are printed, not drawn.Document360 was named alongside these two in nine of the twelve direct answers. Notion vs Document360 · Notion vs Freshdesk · Notion vs Confluence

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the knowledge base and self-service page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
NotionFirst choices, of twelve modelsGuru
Direct023 against Notion
Paraphrase00
Comparative20
Budget-constrained90
Scale-constrained002 against Notion
Negative105 against Notion
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Notion and Guru were named in the same answer eighty-two times, of the 203 answers naming Notion and the 123 naming Guru. In those answers Guru took the first choice three times and Notion eleven.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Notion and Guru stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Notion Guru first choice named as an alternative argued againstblank: not namedEach cell is one answer, Notion on the left and Guru on the right.

The direct prompt

The plain question, one answer per model, grouped by where Notion and Guru stood in it.

Guru first, Notion an alternative

2 of 12 modelsNotion was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashDocument360, Guru alternatives: Confluence, Help Scout Docs, Helpjuice, Notion
Qwen 3.7 FlashGuru, Intercom alternatives: Atlassian Confluence, Document360, Zendesk

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.1 FastDocument360 alternatives: Confluence, Helpjuice, Notion, Slite, Zendesk Guide
Mistral SmallPlain alternatives: Confluence, Document360, Freshdesk, Guru, Slite
DeepSeek V4 FlashDocument360 alternatives: Freshdesk, Guru, Help Scout, Helpjuice, Zendesk
Kimi K2Confluence alternatives: Guru, Helpjuice, Notion, Slite, Zendesk Guide
GLM 4.7 FlashXHelply alternatives: Confluence, Notion, Plain, Slite

Neither was named

5 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice alternatives: Bloomfire, Document360, Lore, Stonly, Zendesk Guide
GPT-5.4 miniZendesk alternatives: Confluence, Intercom
Perplexity SonarDocument360 alternatives: Confluence, Helpjuice, Zendesk Guide
Llama 4 MaverickHelpjuice alternatives: Document360, Freshdesk, Pylon
MiniMax M2.5Document360 alternatives: Helpjuice, Zendesk Guide/Knowledge

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Notion leads by thirty-eight points.
Notion38%#1 of 16
Guru0%#13 of 16
The full small business standing →
Mid-marketThe figures above
Notion leads by fourteen points.
Notion18%#1 of 16
Guru4%#7 of 16
The full mid-market standing →
Enterprise
The order flips: Guru leads at enterprise.
Guru2%#6 of 11
Notion0%#11 of 11
The full enterprise standing →

What the models said about Notion

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Notion is highly popular, but its greatest strength—unlimited flexibility—is also its fatal flaw for team knowledge.... Otherwise, avoid it.” Gemini 3.5 Flash · negative prompt · soft negative
“tools like Notion are more often positioned as flexible internal starting points rather than the strongest dedicated KB platform” Perplexity Sonar · direct prompt · soft negative
“Notion or ClickUp, though they're usually less ideal than Zendesk/Confluence for a mature B2B support operation” GPT-5.4 mini · direct prompt · soft negative
“Choose Notion if you are a startup of fewer than 50 people looking for a highly visual, collaborative workspace to build a company wiki.” Gemini 3.5 Flash · budget prompt · first choice
“the strongest default choice is usually Notion if you want a flexible internal knowledge base, because it has a free plan” Perplexity Sonar · budget prompt · first choice
“For an internal team wiki, Notion (SMB flexibility) or Confluence (engineering/Atlassian) are the safe defaults” DeepSeek V4 Flash · comparative prompt · first choice

What the models said about Guru

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Guru (Best for Sales, CS, & Revenue Ops Enablement)” Gemini 3.5 Flash · direct prompt · first choice
“start with Guru for internal alignment” Qwen 3.7 Flash · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.