GTM AI Index
Index Customer Knowledge base › Document360 vs Guru
Knowledge base and self-service · September 2026 Edition

Document360 vs Guru

Five of twelve models named Document360 first on the direct prompt; two named Guru. Document360 was named by eleven of the twelve models and Guru by twelve and Document360 carries 37 labels and Guru 27, so the shares are not directly comparable.

Document360

accepted challenger

Named in one category this edition.

Guru

accepted challenger

Named in four categories this edition.

First-choice share14%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#7A position in a field of 16; printed, not drawn.
Labels3727A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Document360 reading right to left. Rank and label count are printed, not drawn.Helpjuice was named alongside these two in seven of the twelve direct answers. Notion vs Document360 · Notion vs Guru · Document360 vs Freshdesk

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the knowledge base and self-service page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Document360First choices, of twelve modelsGuru
Direct52
Paraphrase10
Comparative10
Budget-constrained101 against Document360
Scale-constrained00
Negative101 against Document360
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Document360 and Guru were named in the same answer seventy-three times, of the 109 answers naming Document360 and the 123 naming Guru. In those answers Guru took the first choice one time and Document360 six.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Document360 and Guru stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Document360 Guru first choice named as an alternative argued againstblank: not namedEach cell is one answer, Document360 on the left and Guru on the right.

The direct prompt

The plain question, one answer per model, grouped by where Document360 and Guru stood in it.

Both were the first choice

1 of 12 modelsThe answer named them together, and the judge labeled each a first choice.
Gemini 3.5 FlashDocument360, Guru alternatives: Confluence, Help Scout Docs, Helpjuice, Notion

Document360 first, Guru an alternative

4 of 12 modelsGuru was named in the answer but not as the choice, or not at all.
Perplexity SonarDocument360 alternatives: Confluence, Helpjuice, Zendesk Guide
Grok 4.1 FastDocument360 alternatives: Confluence, Helpjuice, Notion, Slite, Zendesk Guide
DeepSeek V4 FlashDocument360 alternatives: Freshdesk, Guru, Help Scout, Helpjuice, Zendesk
MiniMax M2.5Document360 alternatives: Helpjuice, Zendesk Guide/Knowledge

Guru first, Document360 an alternative

1 of 12 modelsDocument360 was named in the answer but not as the choice, or not at all.
Qwen 3.7 FlashGuru, Intercom alternatives: Atlassian Confluence, Document360, Zendesk

Neither was the first choice, one was named

4 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5no first choice alternatives: Bloomfire, Document360, Lore, Stonly, Zendesk Guide
Mistral SmallPlain alternatives: Confluence, Document360, Freshdesk, Guru, Slite
Llama 4 MaverickHelpjuice alternatives: Document360, Freshdesk, Pylon
Kimi K2Confluence alternatives: Guru, Helpjuice, Notion, Slite, Zendesk Guide

Neither was named

2 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniZendesk alternatives: Confluence, Intercom
GLM 4.7 FlashXHelply alternatives: Confluence, Notion, Plain, Slite

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Document360 leads by two points.
Document3602%#8 of 16
Guru0%#13 of 16
The full small business standing →
Mid-marketThe figures above
Document360 leads by ten points.
Document36014%#2 of 16
Guru4%#7 of 16
The full mid-market standing →
Enterprise
Document360 leads by seven points.
Document3609%#4 of 11
Guru2%#6 of 11
The full enterprise standing →

What the models said about Document360

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“"Free trials" (Zendesk, Document360): Actually $120+/month after trial period” GLM 4.7 FlashX · budget prompt · soft negative
“Document360 | Budget-sensitive teams — quote-based pricing after Nov 2024” DeepSeek V4 Flash · negative prompt · soft negative
“If you want a single default recommendation without more context, pick Document360 for a mid-market B2B company.” Perplexity Sonar · direct prompt · first choice
“Best For: SaaS, product-heavy, and technical companies needing structured, multilingual customer help centers.” Gemini 3.5 Flash · comparative prompt · first choice
“Best Standalone & Dedicated Knowledge Base: Document360 ... Document360 is the industry standard.” Gemini 3.5 Flash · paraphrase prompt · first choice

What the models said about Guru

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Guru (Best for Sales, CS, & Revenue Ops Enablement)” Gemini 3.5 Flash · direct prompt · first choice
“start with Guru for internal alignment” Qwen 3.7 Flash · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.