GTM AI Index
Index Customer Knowledge base › Confluence vs Guru
Knowledge base and self-service · September 2026 Edition

Confluence vs Guru

One of twelve models named Confluence first on the direct prompt; two named Guru. Both were named by all twelve models and Confluence carries 44 labels and Guru 27, so the shares are not directly comparable.

Confluence

accepted challenger

Pittsburgh, United States, founded 1991. Named in one category this edition.

Guru

accepted challenger

Named in four categories this edition.

First-choice share6%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate14%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#7A position in a field of 16; printed, not drawn.
Labels4427A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Confluence reading right to left. Rank and label count are printed, not drawn.Document360 was named alongside these two in nine of the twelve direct answers. Notion vs Confluence · Notion vs Guru · Document360 vs Confluence

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the knowledge base and self-service page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
ConfluenceFirst choices, of twelve modelsGuru
Direct12
Paraphrase00
Comparative101 against Confluence
Budget-constrained10
Scale-constrained10
Negative105 against Confluence
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Confluence and Guru were named in the same answer seventy-six times, of the 124 answers naming Confluence and the 123 naming Guru. In those answers Guru took the first choice one time and Confluence six.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Confluence and Guru stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Confluence Guru first choice named as an alternative argued againstblank: not namedEach cell is one answer, Confluence on the left and Guru on the right.

The direct prompt

The plain question, one answer per model, grouped by where Confluence and Guru stood in it.

Confluence first, Guru an alternative

1 of 12 modelsGuru was named in the answer but not as the choice, or not at all.
Kimi K2Confluence alternatives: Guru, Helpjuice, Notion, Slite, Zendesk Guide

Guru first, Confluence an alternative

2 of 12 modelsConfluence was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashDocument360, Guru alternatives: Confluence, Help Scout Docs, Helpjuice, Notion
Qwen 3.7 FlashGuru, Intercom alternatives: Atlassian Confluence, Document360, Zendesk

Neither was the first choice, one was named

6 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniZendesk alternatives: Confluence, Intercom
Perplexity SonarDocument360 alternatives: Confluence, Helpjuice, Zendesk Guide
Grok 4.1 FastDocument360 alternatives: Confluence, Helpjuice, Notion, Slite, Zendesk Guide
Mistral SmallPlain alternatives: Confluence, Document360, Freshdesk, Guru, Slite
DeepSeek V4 FlashDocument360 alternatives: Freshdesk, Guru, Help Scout, Helpjuice, Zendesk
GLM 4.7 FlashXHelply alternatives: Confluence, Notion, Plain, Slite

Neither was named

3 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice alternatives: Bloomfire, Document360, Lore, Stonly, Zendesk Guide
Llama 4 MaverickHelpjuice alternatives: Document360, Freshdesk, Pylon
MiniMax M2.5Document360 alternatives: Helpjuice, Zendesk Guide/Knowledge

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Confluence leads by five points.
Confluence5%#6 of 16
Guru0%#13 of 16
The full small business standing →
Mid-marketThe figures above
Confluence leads by two points.
Confluence6%#4 of 16
Guru4%#7 of 16
The full mid-market standing →
Enterprise
Confluence leads by twelve points.
Confluence14%#3 of 11
Guru2%#6 of 11
The full enterprise standing →

What the models said about Confluence

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“SharePoint and Confluence excel at document lifecycle management and collaboration, but their knowledge access features are basic and not purpose-built for customer experience delivery” Claude Haiku 4.5 · comparative prompt · soft negative
“legacy wikis like Confluence without updates ... often contain stale, duplicate, or conflicting data” Grok 4.1 Fast · negative prompt · soft negative
“Confluence is incredibly robust but can feel slow, bloated, and clunky to non-technical users.” Gemini 3.5 Flash · negative prompt · soft negative
“The top overall choice of knowledge base software for IT teams with tight budgets is Confluence” Claude Haiku 4.5 · budget prompt · first choice
“Notion (SMB flexibility) or Confluence (engineering/Atlassian) are the safe defaults” DeepSeek V4 Flash · comparative prompt · first choice
“toward a dedicated platform like Notion, Confluence, or Document360” Qwen 3.7 Flash · negative prompt · first choice

What the models said about Guru

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Guru (Best for Sales, CS, & Revenue Ops Enablement)” Gemini 3.5 Flash · direct prompt · first choice
“start with Guru for internal alignment” Qwen 3.7 Flash · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.