GTM AI Index
Index Customer Knowledge base › Guru vs Helpjuice
Knowledge base and self-service · September 2026 Edition

Guru vs Helpjuice

Two of twelve models named Guru first on the direct prompt; one named Helpjuice. Guru was named by twelve of the twelve models and Helpjuice by eight and Guru carries 27 labels and Helpjuice 21, so the shares are not directly comparable.

Guru

accepted challenger

Named in four categories this edition.

Helpjuice

accepted challenger

Named in two categories this edition.

First-choice share4%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%14%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#7#8A position in a field of 16; printed, not drawn.
Labels2721A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Guru reading right to left. Rank and label count are printed, not drawn.Document360 was named alongside these two in nine of the twelve direct answers. Notion vs Guru · Notion vs Helpjuice · Document360 vs Guru

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the knowledge base and self-service page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
GuruFirst choices, of twelve modelsHelpjuice
Direct21
Paraphrase01
Comparative00
Budget-constrained001 against Helpjuice
Scale-constrained00
Negative012 against Helpjuice
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Guru and Helpjuice were named in the same answer thirty-six times, of the 123 answers naming Guru and the 57 naming Helpjuice. In those answers Helpjuice took the first choice six times and Guru one.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Guru and Helpjuice stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Guru Helpjuice first choice named as an alternative argued againstblank: not namedEach cell is one answer, Guru on the left and Helpjuice on the right.

The direct prompt

The plain question, one answer per model, grouped by where Guru and Helpjuice stood in it.

Guru first, Helpjuice an alternative

2 of 12 modelsHelpjuice was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashDocument360, Guru alternatives: Confluence, Help Scout Docs, Helpjuice, Notion
Qwen 3.7 FlashGuru, Intercom alternatives: Atlassian Confluence, Document360, Zendesk

Helpjuice first, Guru not the choice

1 of 12 modelsGuru was named in the answer but not as the choice, or not at all.
Llama 4 MaverickHelpjuice alternatives: Document360, Freshdesk, Pylon

Neither was the first choice, one was named

6 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarDocument360 alternatives: Confluence, Helpjuice, Zendesk Guide
Grok 4.1 FastDocument360 alternatives: Confluence, Helpjuice, Notion, Slite, Zendesk Guide
Mistral SmallPlain alternatives: Confluence, Document360, Freshdesk, Guru, Slite
DeepSeek V4 FlashDocument360 alternatives: Freshdesk, Guru, Help Scout, Helpjuice, Zendesk
Kimi K2Confluence alternatives: Guru, Helpjuice, Notion, Slite, Zendesk Guide
MiniMax M2.5Document360 alternatives: Helpjuice, Zendesk Guide/Knowledge

Neither was named

3 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice alternatives: Bloomfire, Document360, Lore, Stonly, Zendesk Guide
GPT-5.4 miniZendesk alternatives: Confluence, Intercom
GLM 4.7 FlashXHelply alternatives: Confluence, Notion, Plain, Slite

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Guru0%#13 of 16
Helpjuice0%#16 of 16
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Guru4%#7 of 16
Helpjuice4%#8 of 16
The full mid-market standing →
Enterprise
Helpjuice leads by sixteen points.
Helpjuice19%#2 of 11
Guru2%#6 of 11
The full enterprise standing →

What the models said about Guru

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Guru (Best for Sales, CS, & Revenue Ops Enablement)” Gemini 3.5 Flash · direct prompt · first choice
“start with Guru for internal alignment” Qwen 3.7 Flash · direct prompt · first choice

What the models said about Helpjuice

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“High-Risk Tools to Avoid ... Helpjuice ... Weak for customer-facing public help centers” Mistral Small · negative prompt · hard negative
“Steep pricing jumps between tiers (e.g., Helpjuice's $2,400/year jump for AI)” DeepSeek V4 Flash · negative prompt · soft negative
“Starting at: $120/month (up to 4 users) ... Cons: Monthly cost adds up” Mistral Small · budget prompt · soft negative
“I'd recommend Helpjuice if you want a dedicated, highly customizable, predictable-cost help center” DeepSeek V4 Flash · paraphrase prompt · first choice
“Helpjuice - Best for mid-market teams that want a fully managed, hand-customized knowledge base” Llama 4 Maverick · direct prompt · first choice
“Favor enterprise-grade like Document360 (audited versioning) or Helpjuice (governed theming)” Grok 4.1 Fast · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.