Zendesk Guide vs Confluence
One of fourteen models named Zendesk Guide first on the direct prompt; two named Confluence. Both were named by all fourteen models and Zendesk Guide carries 40 labels and Confluence 46, so the shares are not directly comparable.
By Zendesk, San Francisco, United States, founded 2007. Named in one category this edition.
By Atlassian, Sydney, Australia, founded 2002. Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the knowledge base and self-service page.
By framing
Zendesk GuideFirst choices, of fourteen modelsConfluence
Across every category in the October 2026 Edition, Zendesk Guide and Confluence were named in the same answer seventy-two times, of the 112 answers naming Zendesk Guide and the 142 naming Confluence. In those answers Confluence took the first choice thirteen times and Zendesk Guide five.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | |
Zendesk Guide Confluence first choice named as an alternative argued againstblank: not namedEach cell is one answer, Zendesk Guide on the left and Confluence on the right.The direct prompt
Zendesk Guide first, Confluence an alternative
1 of 14 modelsConfluence was named in the answer but not as the choice, or not at all.Confluence first, Zendesk Guide not the choice
2 of 14 modelsZendesk Guide was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
9 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Zendesk Guide2%#9 of 17Confluence0%#15 of 17Zendesk Guide7%#4 of 12Confluence5%#5 of 12Zendesk Guide28%#1 of 12Confluence24%#2 of 12What the models said about Zendesk Guide
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“typical enterprise tools (like Zendesk or Salesforce) are often too expensive” Gemini 3.5 Flash · budget prompt · soft negative
“Higher price point; may be overkill for smaller mid-market teams” Kimi K2 · direct prompt · soft negative
“can become expensive, especially with add-ons like AI features” Mistral Small · negative prompt · soft negative
“my default recommendation would be Zendesk. It's the safest all-around choice” GPT-5.4 mini · paraphrase prompt · first choice
“Best overall for B2B support + self-service: Zendesk ... I'd start with Zendesk.” GPT-5.4 mini · direct prompt · first choice
“I'd recommend Zendesk as the top customer self-service help center tool.” Grok 4.1 Fast · paraphrase prompt · first choice
What the models said about Confluence
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Search issues: Surfaces archived pages above current ones ... Cost creep: Atlassian pricing changes have frustrated many users” Kimi K2 · negative prompt · soft negative
“Sluggish performance on large pages, steep learning curve, clunky permissions, dated editor, search degradation at scale.” Grok 4.1 Fast · negative prompt · soft negative
“not suitable for public help centers and is often better treated as an internal wiki than a customer support KB” Perplexity Sonar · negative prompt · soft negative
“Choose Confluence if you're focused on internal team documentation and already use Jira” Kimi K2 · direct prompt · first choice
“Often the top pick for mid-sized teams... Confluence leads for B2B collaboration” Grok 4.1 Fast · direct prompt · first choice
“Notion free + Confluence free 10-user are the most commonly recommended” Muse Glimmer 30B · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.