Knowledge base and self-service · October 2026 Edition
Confluence vs HubSpot Service Hub
Two of fourteen models named Confluence first on the direct prompt; zero named HubSpot Service Hub. Confluence was named by fourteen of the fourteen models and HubSpot Service Hub by eight and Confluence carries 46 labels and HubSpot Service Hub 10, so the shares are not directly comparable.
By Atlassian, Sydney, Australia, founded 2002. Named in two categories this edition.
By HubSpot, Cambridge, United States, founded 2006. Named in eight categories this edition.
First-choice share5%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate15%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#8A position in a field of 12; printed, not drawn.
Labels4610A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Confluence reading right to left. Rank and label count are printed, not drawn.Document360 was named alongside these two in thirteen of the fourteen direct answers. Notion vs Confluence · Notion vs HubSpot Service Hub · Document360 vs Confluence
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the knowledge base and self-service page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ConfluenceFirst choices, of fourteen modelsHubSpot Service Hub
Direct20
Paraphrase02
Comparative10
Budget-constrained101 against Confluence
Scale-constrained001 against Confluence
Negative005 against Confluence
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Confluence and HubSpot Service Hub stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | ||||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | |
Confluence HubSpot Service Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Confluence on the left and HubSpot Service Hub on the right.The direct prompt
The plain question, one answer per model, grouped by where Confluence and HubSpot Service Hub stood in it.
Confluence first, HubSpot Service Hub not the choice
2 of 14 modelsHubSpot Service Hub was named in the answer but not as the choice, or not at all.Grok 4.1 FastConfluence, Document360 alternatives: Notion
Kimi K2Confluence, Freshdesk alternatives: Notion, Slite
Neither was the first choice, one was named
9 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniZendesk Guide alternatives: Confluence, Document360, Guru
Gemini 3.5 FlashDocument360, Guru alternatives: Confluence, Glean, HubSpot Service Hub, Notion, Stonly, Zendesk Guide
Perplexity SonarPylon alternatives: Confluence, Document360, Helpjuice
DeepSeek V4 FlashHelpjuice alternatives: Confluence, Document360, Freshdesk, Slite, Zendesk Guide
Qwen 3.7 FlashDocument360 alternatives: Confluence, Freshdesk Knowledge Base, Notion, Zendesk Guide
GLM 4.7 FlashXSlite alternatives: Confluence, Document360, Guru, Help Scout Docs, Notion
MiniMax M2.5Tettra alternatives: Confluence, Document360
GPT-6 LunaDocument360 alternatives: Confluence, Guru, Zendesk Guide
Muse Glimmer 30BDocument360, Freshdesk, Pylon alternatives: Confluence, LiveAgent
Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Document360, Helpjuice alternatives: BlueTweak, Helply, KnowledgeOwl, Nuclino, Stonly, Zendesk Guide
Mistral SmallDocument360 alternatives: Freshdesk, Notion, Pylon
Llama 4 MaverickPylon alternatives: Document360, Freshdesk, Spekit, Stonly
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Confluence0%#15 of 17HubSpot Service Hub0%#– of 17Mid-marketThe figures above
Confluence leads by two points.
Confluence5%#5 of 12HubSpot Service Hub3%#8 of 12Enterprise
Confluence leads by twenty-four points.
Confluence24%#2 of 12HubSpot Service Hub0%#– of 12What the models said about Confluence
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Search issues: Surfaces archived pages above current ones ... Cost creep: Atlassian pricing changes have frustrated many users” Kimi K2 · negative prompt · soft negative
“Sluggish performance on large pages, steep learning curve, clunky permissions, dated editor, search degradation at scale.” Grok 4.1 Fast · negative prompt · soft negative
“not suitable for public help centers and is often better treated as an internal wiki than a customer support KB” Perplexity Sonar · negative prompt · soft negative
“Choose Confluence if you're focused on internal team documentation and already use Jira” Kimi K2 · direct prompt · first choice
“Often the top pick for mid-sized teams... Confluence leads for B2B collaboration” Grok 4.1 Fast · direct prompt · first choice
“Notion free + Confluence free 10-user are the most commonly recommended” Muse Glimmer 30B · budget prompt · first choice
What the models said about HubSpot Service Hub
No label in this category carried a quote.
Also compared
Notion vs ConfluenceNotion vs HubSpot Service HubDocument360 vs ConfluenceDocument360 vs HubSpot Service HubFreshdesk vs ConfluenceFreshdesk vs HubSpot Service HubZendesk Guide vs ConfluenceZendesk Guide vs HubSpot Service HubConfluence vs SliteConfluence vs HelpjuiceSlite vs HubSpot Service HubHelpjuice vs HubSpot Service HubAll twenty-eight head-to-head pages and the full knowledge base standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.