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Knowledge base and self-service · October 2026 Edition

Freshdesk vs HubSpot Service Hub

Two of fourteen models named Freshdesk first on the direct prompt; zero named HubSpot Service Hub. Freshdesk was named by twelve of the fourteen models and HubSpot Service Hub by eight and Freshdesk carries 23 labels and HubSpot Service Hub 10, so the shares are not directly comparable.

Freshdesk

accepted challenger

By Freshworks, San Mateo. Named in ten categories this edition.

HubSpot Service Hub

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in eight categories this edition.

First-choice share14%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#8A position in a field of 12; printed, not drawn.
Labels2310A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Freshdesk reading right to left. Rank and label count are printed, not drawn.Document360 was named alongside these two in thirteen of the fourteen direct answers. Notion vs Freshdesk · Notion vs HubSpot Service Hub · Document360 vs Freshdesk

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the knowledge base and self-service page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
FreshdeskFirst choices, of fourteen modelsHubSpot Service Hub
Direct20
Paraphrase62
Comparative00
Budget-constrained00
Scale-constrained00
Negative001 against Freshdesk
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Freshdesk and HubSpot Service Hub were named in the same answer ninety-eight times, of the 303 answers naming Freshdesk and the 255 naming HubSpot Service Hub. In those answers HubSpot Service Hub took the first choice eight times and Freshdesk twenty.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Freshdesk and HubSpot Service Hub stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Freshdesk HubSpot Service Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Freshdesk on the left and HubSpot Service Hub on the right.

The direct prompt

The plain question, one answer per model, grouped by where Freshdesk and HubSpot Service Hub stood in it.

Freshdesk first, HubSpot Service Hub not the choice

2 of 14 modelsHubSpot Service Hub was named in the answer but not as the choice, or not at all.
Kimi K2Confluence, Freshdesk alternatives: Notion, Slite
Muse Glimmer 30BDocument360, Freshdesk, Pylon alternatives: Confluence, LiveAgent

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashDocument360, Guru alternatives: Confluence, Glean, HubSpot Service Hub, Notion, Stonly, Zendesk Guide
Mistral SmallDocument360 alternatives: Freshdesk, Notion, Pylon
DeepSeek V4 FlashHelpjuice alternatives: Confluence, Document360, Freshdesk, Slite, Zendesk Guide
Llama 4 MaverickPylon alternatives: Document360, Freshdesk, Spekit, Stonly

Neither was named

8 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Document360, Helpjuice alternatives: BlueTweak, Helply, KnowledgeOwl, Nuclino, Stonly, Zendesk Guide
GPT-5.4 miniZendesk Guide alternatives: Confluence, Document360, Guru
Perplexity SonarPylon alternatives: Confluence, Document360, Helpjuice
Grok 4.1 FastConfluence, Document360 alternatives: Notion
Qwen 3.7 FlashDocument360 alternatives: Confluence, Freshdesk Knowledge Base, Notion, Zendesk Guide
GLM 4.7 FlashXSlite alternatives: Confluence, Document360, Guru, Help Scout Docs, Notion
MiniMax M2.5Tettra alternatives: Confluence, Document360
GPT-6 LunaDocument360 alternatives: Confluence, Guru, Zendesk Guide

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Freshdesk leads by six points.
Freshdesk6%#4 of 17
HubSpot Service Hub0%#– of 17
The full small business standing →
Mid-marketThe figures above
Freshdesk leads by ten points.
Freshdesk14%#3 of 12
HubSpot Service Hub3%#8 of 12
The full mid-market standing →
Enterprise
Freshdesk leads by two points.
Freshdesk2%#8 of 12
HubSpot Service Hub0%#– of 12
The full enterprise standing →

What the models said about Freshdesk

No label in this category carried a quote.

What the models said about HubSpot Service Hub

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.