Knowledge base and self-service · October 2026 Edition
Notion vs HubSpot Service Hub
Zero of fourteen models named Notion first on the direct prompt; zero named HubSpot Service Hub. Notion was named by fourteen of the fourteen models and HubSpot Service Hub by eight and Notion carries 50 labels and HubSpot Service Hub 10, so the shares are not directly comparable.
United States, founded 2016. Named in eleven categories this edition.
By HubSpot, Cambridge, United States, founded 2006. Named in eight categories this edition.
First-choice share21%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate30%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#8A position in a field of 12; printed, not drawn.
Labels5010A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Notion reading right to left. Rank and label count are printed, not drawn.Document360 was named alongside these two in thirteen of the fourteen direct answers. Notion vs Document360 · Notion vs Freshdesk · Notion vs Zendesk Guide
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the knowledge base and self-service page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
NotionFirst choices, of fourteen modelsHubSpot Service Hub
Direct002 against Notion
Paraphrase02
Comparative301 against Notion
Budget-constrained1201 against Notion
Scale-constrained003 against Notion
Negative008 against Notion
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Notion and HubSpot Service Hub stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | | | ||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | |
Notion HubSpot Service Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Notion on the left and HubSpot Service Hub on the right.The direct prompt
The plain question, one answer per model, grouped by where Notion and HubSpot Service Hub stood in it.
Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashDocument360, Guru alternatives: Confluence, Glean, HubSpot Service Hub, Notion, Stonly, Zendesk Guide
Grok 4.1 FastConfluence, Document360 alternatives: Notion
Mistral SmallDocument360 alternatives: Freshdesk, Notion, Pylon
Qwen 3.7 FlashDocument360 alternatives: Confluence, Freshdesk Knowledge Base, Notion, Zendesk Guide
Kimi K2Confluence, Freshdesk alternatives: Notion, Slite
GLM 4.7 FlashXSlite alternatives: Confluence, Document360, Guru, Help Scout Docs, Notion
Neither was named
8 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Document360, Helpjuice alternatives: BlueTweak, Helply, KnowledgeOwl, Nuclino, Stonly, Zendesk Guide
GPT-5.4 miniZendesk Guide alternatives: Confluence, Document360, Guru
Perplexity SonarPylon alternatives: Confluence, Document360, Helpjuice
DeepSeek V4 FlashHelpjuice alternatives: Confluence, Document360, Freshdesk, Slite, Zendesk Guide
Llama 4 MaverickPylon alternatives: Document360, Freshdesk, Spekit, Stonly
MiniMax M2.5Tettra alternatives: Confluence, Document360
GPT-6 LunaDocument360 alternatives: Confluence, Guru, Zendesk Guide
Muse Glimmer 30BDocument360, Freshdesk, Pylon alternatives: Confluence, LiveAgent
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Notion leads by forty-one points.
Notion41%#1 of 17HubSpot Service Hub0%#– of 17Mid-marketThe figures above
Notion leads by seventeen points.
Notion21%#1 of 12HubSpot Service Hub3%#8 of 12Enterprise
Level: the same share of first choices.
Notion0%#12 of 12HubSpot Service Hub0%#– of 12What the models said about Notion
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“it falls short as a dedicated knowledge base due to its weak search, lack of version control, and missing customer-focused features” Llama 4 Maverick · negative prompt · hard negative
“strong for internal collaboration, but it can fall short as a dedicated knowledge base because of weak search, no version control, missing customer-focused features” Perplexity Sonar · negative prompt · soft negative
“If you need an internal team wiki with zero cost, Notion free + Confluence free 10-user are the most commonly recommended.” Muse Glimmer 30B · budget prompt · first choice
“For Startups/General Teams: Go with Notion. It is free until you grow large and is incredibly versatile.” Qwen 3.7 Flash · budget prompt · first choice
“General internal wiki: Notion for flexibility; Confluence for more structure and Jira integration.” GPT-6 Luna · comparative prompt · first choice
What the models said about HubSpot Service Hub
No label in this category carried a quote.
Also compared
Notion vs Document360Notion vs FreshdeskNotion vs Zendesk GuideNotion vs ConfluenceNotion vs SliteNotion vs HelpjuiceDocument360 vs HubSpot Service HubFreshdesk vs HubSpot Service HubZendesk Guide vs HubSpot Service HubConfluence vs HubSpot Service HubSlite vs HubSpot Service HubHelpjuice vs HubSpot Service HubAll twenty-eight head-to-head pages and the full knowledge base standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.