AI Indexes
GTM AI Index
Index › Products › Disco · October 2026 Edition
1 category · Ranked

Disco

28Judge labels
1First choices
2Negative labels
10 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in Customer education for small business buyers
Rank 17 of 86 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 11% of its 9 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In customer education · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Disco for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Customer education and LMSCustomer0%17 of 8611%9under 10 labels · led by LearnUpon at 26%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Disco held within the floor in its one category: no change cleared 11 points.

Best category · Customer education · by segment

Small business=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 5 → 8 of 85
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 19 → 17 of 81
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 20 → 27 of 45

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Customer education0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 19 → 17 of 86

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Disco across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00101
Llama 4 Maverick01203
Qwen 3.7 Flash01012
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.501001
GPT-6 Luna00000
Muse Glimmer 30B00202

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labels1
Paraphrase0 labelsNone
Comparative10 labelsNone
Budget-constrained5 labelsNone
Scale-constrained4 labelsNone
Negative5 labels1not counted in share
First choiceAlternativeMentionNegative28 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Other options include Disco, which is a mid-market tool that runs a few hundred dollars monthly” Llama 4 Maverick · Customer education · budget prompt · alternative
“If your goal is product retention via in-app training, choose Disco.” Qwen 3.7 Flash · Customer education · direct prompt · alternative
“AI-first approach → Disco or Docebo” MiniMax M2.5 · Customer education · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Great UI, but higher floor | ~$399 / month | *(Not recommended for very low budgets)*” Qwen 3.7 Flash · Customer education · budget prompt · soft negative

Named alongside

The products named in the same answers as Disco, over the 28 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Disco was named but was not.
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ProductSame answerTook the first choice insteadHead to head
LearnWorlds21 of 2811Not among the top eight
TalentLMS21 of 285Not among the top eight
Skilljar17 of 281Not among the top eight
Docebo17 of 280Not among the top eight
Thought Industries12 of 280Not among the top eight
Gainsight Customer Education10 of 280Not among the top eight
Teachfloor8 of 281Not among the top eight
Absorb LMS7 of 280Not among the top eight
Teachable7 of 280Not among the top eight
WorkRamp6 of 280Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Disco. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 28 of the 28 answers that named Disco and are not a share of its labels.

Domains cited

dupple.com25
learnworlds.com23
continu.com19
easywebinar.com17
guideflow.com15
teachfloor.com15
disco.coYour site12
minicoursegenerator.com12
knowlify.com11
thinkific.com9

146 of the 158 domain citations in answers naming Disco came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

disco.co is not in Google's top ten for any of the category's searches. In the answers, Disco takes 0% of first choices and LearnUpon takes 26%.
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In search

Google, US estimates
Position for “customer education platform”
–
not in the top ten
Position for “best customer education platform”
–
not in the top ten
Searches for its name, Google
1,220,000 a month (“disco”)
AI search demand for its name, est.
46,090 a month
Organic visits to its site
about 20,797 a month
Searches its site ranks for
1,036 · 48 in the top three
Sites linking to it
1,656
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US

In answers

This edition
Share of first choices
0%
rank 17 of 86 in customer education
Segment leader
26%
LearnUpon
First choices
1 across its categories
Named in
28 answers
Its own site cited
in 28 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on disco.co
1,650
subdomains included
Content
1,022
counted in the table below
Documentation
108
Product · Integration
163 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog76962026-09-02Community, Customer education
Comparison16902026-06-23Community
Case study3162026-07-24
Glossary or explainer2802026-03-17
Report or ebook10undated
Template or tool632026-08-13
Conference or event502025-11-03
Webinar or virtual event202025-01-02
Podcast or video102024-12-05
News or press1undated

Most recent

How it is countedHide how it is counted

Every page disco.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name community (41); 3 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Disco

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Disco is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
AI-powered learning platform that creates purpose-built academies combining AI, learning and community into one fully branded experience.
For
training businesses and customer academies
Price stated
Pricing disco.co
Starting price
399 disco.co/pricing
Free plan or trial
Start Free Trial disco.co
Integrations claimed
3 disco.co/use-case/onboarding
Certifications
SOC 2 Type I certifiedGDPR compliantGDPR & SOC 2 Type 1 certified
Hosting
Amazon Web Services (AWS)two AWS availability zones
Customers named
Coding TempleKids & CoD2D ExpertsA.CREAgentic Learning LabsCouncil of Canadian InnovatorsToronto Board of TradeKids & Company

What Disco's own pages state, read September 28, 2026: disco.co, disco.co/pricing, disco.co/security, disco.co/use-case/onboarding, disco.co/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Disco's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Disco, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Disco by email, built from the raw record of the edition. It shows:

  • where Disco is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Disco, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at disco.co is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.