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CRM · October 2026 Edition

HubSpot CRM vs Zoho CRM

Seven of fourteen models named HubSpot CRM first on the direct prompt; one named Zoho CRM. Both were named by all fourteen models and HubSpot CRM carries 60 labels and Zoho CRM 61, so the shares are not directly comparable.

HubSpot CRM

endorsed leader

By HubSpot, Cambridge, United States, founded 2006. Named in twenty-one categories this edition.

Zoho CRM

accepted challenger

Named in eighteen categories this edition.

First-choice share59%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate15%16%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 9; printed, not drawn.
Labels6061A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot CRM reading right to left. Rank and label count are printed, not drawn.Salesforce Sales Cloud was named alongside these two in eleven of the fourteen direct answers. HubSpot CRM vs HubSpot Sales Hub · HubSpot CRM vs Freshsales · HubSpot CRM vs Less Annoying CRM

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the CRM page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HubSpot CRMFirst choices, of fourteen modelsZoho CRM
Direct71
Paraphrase80
Comparative40
Budget-constrained101
Scale-constrained101 against Zoho CRM
Negative009 against HubSpot CRM · 9 against Zoho CRM
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, HubSpot CRM and Zoho CRM were named in the same answer 200 times, of the 346 answers naming HubSpot CRM and the 371 naming Zoho CRM. In those answers Zoho CRM took the first choice nine times and HubSpot CRM ninety-five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where HubSpot CRM and Zoho CRM stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
HubSpot CRM Zoho CRM first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot CRM on the left and Zoho CRM on the right.

The direct prompt

The plain question, one answer per model, grouped by where HubSpot CRM and Zoho CRM stood in it.

HubSpot CRM first, Zoho CRM an alternative

7 of 14 modelsZoho CRM was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Coevera, HubSpot CRM alternatives: Pipedrive, Salesforce Sales Cloud, Zoho CRM
Gemini 3.5 FlashHubSpot CRM alternatives: Freshsales, Microsoft Dynamics 365 Sales, Salesforce Sales Cloud, Zoho CRM
Perplexity SonarHubSpot CRM alternatives: Freshsales, Microsoft Dynamics 365 Sales, Salesforce Sales Cloud, Zoho CRM
Grok 4.20HubSpot CRM alternatives: Salesforce Sales Cloud, Zoho CRM
Qwen 3.7 FlashHubSpot CRM alternatives: Microsoft Dynamics 365 Sales, Pipedrive, Salesforce Sales Cloud, Zoho CRM
GLM 4.7 FlashXHubSpot CRM alternatives: Salesforce Sales Cloud, Zoho CRM
MiniMax M2.5HubSpot CRM alternatives: Pipedrive, Salesforce Sales Cloud, Zoho CRM

Zoho CRM first, HubSpot CRM not the choice

1 of 14 modelsHubSpot CRM was named in the answer but not as the choice, or not at all.
Kimi K2HubSpot Sales Hub, Zoho CRM

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniHubSpot Sales Hub alternatives: Microsoft Dynamics 365 Sales, Salesforce Sales Cloud, Zoho CRM
DeepSeek V4 FlashHubSpot Sales Hub alternatives: Pipedrive, Salesforce Sales Cloud, Zoho CRM
Muse Glimmer 30Bno first choice alternatives: Coevera, HubSpot Sales Hub, Nutshell CRM, Salesflare, Salesforce Sales Cloud, Zoho CRM

Neither was named

3 of 14 modelsThe answer made no first choice from these two in this category.
Mistral SmallHubSpot Sales Hub alternatives: Microsoft Dynamics 365 Sales, Pipedrive, SugarCRM
Llama 4 Maverickno first choice
GPT-6 LunaHubSpot Sales Hub alternatives: Microsoft Dynamics 365 Sales, Salesforce Sales Cloud

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot CRM leads by thirty-five points.
HubSpot CRM44%#1 of 8
Zoho CRM9%#3 of 8
The full small business standing →
Mid-marketThe figures above
HubSpot CRM leads by fifty-five points.
HubSpot CRM59%#1 of 9
Zoho CRM5%#3 of 9
The full mid-market standing →
Enterprise
HubSpot CRM leads by six points.
HubSpot CRM6%#3 of 8
Zoho CRM0%#7 of 8
The full enterprise standing →

What the models said about HubSpot CRM

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.

“Many users report feeling locked into the ecosystem because migrating away from HubSpot is technically difficult and expensive.” Qwen 3.7 Flash · negative prompt · soft negative
“Check the *full* price before committing, especially if you need paid features or have a large marketing-contact list.” GPT-6 Luna · negative prompt · soft negative
“For most mid-market B2B companies, HubSpot is the best starting point due to its modern interface, integrated functionality, and reasonable pricing.” GLM 4.7 FlashX · direct prompt · first choice
“Best for: Companies that want speed, ease of use, and strong marketing/sales alignment. Pros: Extremely easy adoption; excellent UI; scales very well.” Qwen 3.7 Flash · scale prompt · first choice
“HubSpot - a popular CRM choice for small to mid-sized businesses that offers a range of features including marketing and sales tools.” Llama 4 Maverick · paraphrase prompt · first choice

What the models said about Zoho CRM

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.