GTM AI Index
Index Revenue operations CRM › HubSpot CRM vs Zoho CRM
CRM · September 2026 Edition

HubSpot CRM vs Zoho CRM

Four of twelve models named HubSpot CRM first on the direct prompt; zero named Zoho CRM. Both were named by all twelve models and both carry 54 labels, so the shares below are directly comparable.

HubSpot CRM

endorsed leader

By HubSpot, Cambridge, United States, founded 2006. Named in six categories this edition.

Zoho CRM

accepted challenger

By Zoho Office Suite, India, India, founded 1996. Named in twelve categories this edition.

First-choice share41%10%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate19%13%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 11; printed, not drawn.
Labels5454Equal, which is what makes the shares comparable.
The two percentage rows are drawn on one 0 to 100 track, HubSpot CRM reading right to left. Rank and label count are printed, not drawn.HubSpot CRM vs HubSpot Sales Hub · HubSpot Sales Hub vs Zoho CRM

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the CRM page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
HubSpot CRMFirst choices, of twelve modelsZoho CRM
Direct40
Paraphrase70
Comparative10
Budget-constrained652 against HubSpot CRM
Scale-constrained40
Negative008 against HubSpot CRM · 7 against Zoho CRM
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where HubSpot CRM and Zoho CRM stood in it.

HubSpot CRM first, Zoho CRM an alternative

4 of 12 modelsZoho CRM was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashHubSpot CRM alternatives: Pipedrive, Salesforce Sales Cloud, Zoho CRM
Grok 4.1 FastHubSpot CRM, Pipedrive alternatives: Freshsales, Salesflare, Zoho CRM
DeepSeek V4 FlashHubSpot CRM alternatives: Attio, Pipedrive, Salesflare, Zoho CRM
GLM 4.7 FlashXHubSpot CRM alternatives: Close, Monday.com, Nutshell, Pipedrive, Pipeline CRM, Salesforce Sales Cloud, Zoho CRM

Neither was the first choice, one was named

4 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarHubSpot Sales Hub alternatives: Coevera, Freshsales, Salesforce Sales Cloud, Zoho CRM
Qwen 3.7 FlashHubSpot Sales Hub alternatives: Close, Coevera, Microsoft Dynamics 365 Sales, Pipedrive, Salesforce Sales Cloud, Zoho CRM, Zoho One
Kimi K2HubSpot Sales Hub alternatives: Freshsales, Pipedrive, Salesflare, Zoho CRM
MiniMax M2.5HubSpot Sales Hub alternatives: Microsoft Dynamics 365 Sales, NetSuite, Zoho CRM

Neither was named

4 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice
GPT-5.4 miniHubSpot Sales Hub, Salesforce Sales Cloud alternatives: Microsoft Dynamics 365 Sales
Mistral SmallHubSpot Sales Hub alternatives: Freshsales, Microsoft Dynamics 365 Sales, Salesflare
Llama 4 MaverickCoevera alternatives: Freshsales, NetSuite, Salesflare

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot CRM leads by thirty-nine points.
HubSpot CRM50%#1 of 10
Zoho CRM11%#3 of 10
The full small business standing →
Mid-marketThe figures above
HubSpot CRM leads by thirty-one points.
HubSpot CRM41%#1 of 11
Zoho CRM10%#3 of 11
The full mid-market standing →
Enterprise
The order flips: Zoho CRM leads at enterprise.
Zoho CRM5%#5 of 10
HubSpot CRM0%#8 of 10
The full enterprise standing →

What the models said about HubSpot CRM

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“CRMs to Approach with High Caution... HubSpot: Tops lists with 300+ negative G2 reviews (capped), Risk Score 100/100” Grok 4.1 Fast · negative prompt · hard negative
“HubSpot | 100/100 (Severe) | 12 documented warnings - rapidly escalating bills, aggressive subscription billing” MiniMax M2.5 · negative prompt · hard negative
“Avoid HubSpot and Salesforce unless you have very specific needs that justify the cost and complexity.” Mistral Small · negative prompt · hard negative
“For most mid-sized B2B companies, HubSpot offers the best combination of sales-marketing alignment, ease of adoption, reasonable total cost of ownership, and scalability” DeepSeek V4 Flash · paraphrase prompt · first choice
“HubSpot (Customer Platform): Known for exceptional ease of use, rapid deployment, and aligning Sales, Marketing, and Customer Success on a single codebase.” Gemini 3.5 Flash · scale prompt · first choice
“I'd usually recommend HubSpot CRM if your priority is fast adoption, sales + marketing alignment, and lower implementation friction” GPT-5.4 mini · paraphrase prompt · first choice

What the models said about Zoho CRM

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Zoho CRM: 300+ negative G2 reviews... Affordable but frustrating for growing teams.” Grok 4.1 Fast · negative prompt · hard negative
“complaining about email sync failures - Systemic reliability issues” MiniMax M2.5 · negative prompt · hard negative
“Start with a free tier (HubSpot or Zoho) to test the waters. Both offer strong functionality at no cost” Claude Haiku 4.5 · budget prompt · first choice
“For most small businesses with limited budgets, Zoho CRM offers the best balance” Mistral Small · budget prompt · first choice
Also compared

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.