GTM AI Index
Index › Revenue operations › CRM › HubSpot CRM vs HubSpot Sales Hub
CRM · September 2026 Edition

HubSpot CRM vs HubSpot Sales Hub

Four of twelve models named HubSpot CRM first on the direct prompt; six named HubSpot Sales Hub. HubSpot CRM was named by twelve of the twelve models and HubSpot Sales Hub by eight and HubSpot CRM carries 54 labels and HubSpot Sales Hub 11, so the shares are not directly comparable.

HubSpot CRM

endorsed leader

By HubSpot, Cambridge, United States, founded 2006. Named in six categories this edition.

HubSpot Sales Hub

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in sixteen categories this edition.

First-choice share41%18%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate19%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#2A position in a field of 11; printed, not drawn.
Labels5411A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot CRM reading right to left. Rank and label count are printed, not drawn.Zoho CRM was named alongside these two in eight of the twelve direct answers. HubSpot CRM vs Zoho CRM · HubSpot Sales Hub vs Zoho CRM

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the CRM page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
HubSpot CRMFirst choices, of twelve modelsHubSpot Sales Hub
Direct46
Paraphrase73
Comparative10
Budget-constrained602 against HubSpot CRM
Scale-constrained40
Negative008 against HubSpot CRM
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where HubSpot CRM and HubSpot Sales Hub stood in it.

HubSpot CRM first, HubSpot Sales Hub not the choice

4 of 12 modelsHubSpot Sales Hub was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashHubSpot CRM alternatives: Pipedrive, Salesforce Sales Cloud, Zoho CRM
Grok 4.1 FastHubSpot CRM, Pipedrive alternatives: Freshsales, Salesflare, Zoho CRM
DeepSeek V4 FlashHubSpot CRM alternatives: Attio, Pipedrive, Salesflare, Zoho CRM
GLM 4.7 FlashXHubSpot CRM alternatives: Close, Monday.com, Nutshell, Pipedrive, Pipeline CRM, Salesforce Sales Cloud, Zoho CRM

HubSpot Sales Hub first, HubSpot CRM not the choice

6 of 12 modelsHubSpot CRM was named in the answer but not as the choice, or not at all.
GPT-5.4 miniHubSpot Sales Hub, Salesforce Sales Cloud alternatives: Microsoft Dynamics 365 Sales
Perplexity SonarHubSpot Sales Hub alternatives: Coevera, Freshsales, Salesforce Sales Cloud, Zoho CRM
Mistral SmallHubSpot Sales Hub alternatives: Freshsales, Microsoft Dynamics 365 Sales, Salesflare
Qwen 3.7 FlashHubSpot Sales Hub alternatives: Close, Coevera, Microsoft Dynamics 365 Sales, Pipedrive, Salesforce Sales Cloud, Zoho CRM, Zoho One
Kimi K2HubSpot Sales Hub alternatives: Freshsales, Pipedrive, Salesflare, Zoho CRM
MiniMax M2.5HubSpot Sales Hub alternatives: Microsoft Dynamics 365 Sales, NetSuite, Zoho CRM

Neither was named

2 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice
Llama 4 MaverickCoevera alternatives: Freshsales, NetSuite, Salesflare

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot CRM leads by fifty points.
HubSpot CRM50%#1 of 10
HubSpot Sales Hub0%#– of 10
The full small business standing →
Mid-marketThe figures above
HubSpot CRM leads by twenty-four points.
HubSpot CRM41%#1 of 11
HubSpot Sales Hub18%#2 of 11
The full mid-market standing →
Enterprise
The order flips: HubSpot Sales Hub leads at enterprise.
HubSpot Sales Hub5%#4 of 10
HubSpot CRM0%#8 of 10
The full enterprise standing →

What the models said about HubSpot CRM

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“CRMs to Approach with High Caution... HubSpot: Tops lists with 300+ negative G2 reviews (capped), Risk Score 100/100” Grok 4.1 Fast · negative prompt · hard negative
“HubSpot | 100/100 (Severe) | 12 documented warnings - rapidly escalating bills, aggressive subscription billing” MiniMax M2.5 · negative prompt · hard negative
“Avoid HubSpot and Salesforce unless you have very specific needs that justify the cost and complexity.” Mistral Small · negative prompt · hard negative
“For most mid-sized B2B companies, HubSpot offers the best combination of sales-marketing alignment, ease of adoption, reasonable total cost of ownership, and scalability” DeepSeek V4 Flash · paraphrase prompt · first choice
“HubSpot (Customer Platform): Known for exceptional ease of use, rapid deployment, and aligning Sales, Marketing, and Customer Success on a single codebase.” Gemini 3.5 Flash · scale prompt · first choice
“I'd usually recommend HubSpot CRM if your priority is fast adoption, sales + marketing alignment, and lower implementation friction” GPT-5.4 mini · paraphrase prompt · first choice

What the models said about HubSpot Sales Hub

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“1. HubSpot Sales Hub ⭐ Best All-in-One Platform - Best for: Mid-market B2B SaaS companies wanting unified sales, marketing, and service” Kimi K2 · direct prompt · first choice
Also compared
HubSpot CRM vs Zoho CRMHubSpot Sales Hub vs Zoho CRMThe full CRM standing

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.