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CRM · September 2026 Edition

HubSpot Sales Hub vs Zoho CRM

Six of twelve models named HubSpot Sales Hub first on the direct prompt; zero named Zoho CRM. HubSpot Sales Hub was named by eight of the twelve models and Zoho CRM by twelve and HubSpot Sales Hub carries 11 labels and Zoho CRM 54, so the shares are not directly comparable.

HubSpot Sales Hub

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in sixteen categories this edition.

Zoho CRM

accepted challenger

By Zoho Office Suite, India, India, founded 1996. Named in twelve categories this edition.

First-choice share18%10%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%13%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 11; printed, not drawn.
Labels1154A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot Sales Hub reading right to left. Rank and label count are printed, not drawn.HubSpot CRM vs HubSpot Sales Hub · HubSpot CRM vs Zoho CRM

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the CRM page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
HubSpot Sales HubFirst choices, of twelve modelsZoho CRM
Direct60
Paraphrase30
Comparative00
Budget-constrained05
Scale-constrained00
Negative007 against Zoho CRM
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where HubSpot Sales Hub and Zoho CRM stood in it.

HubSpot Sales Hub first, Zoho CRM an alternative

6 of 12 modelsZoho CRM was named in the answer but not as the choice, or not at all.
GPT-5.4 miniHubSpot Sales Hub, Salesforce Sales Cloud alternatives: Microsoft Dynamics 365 Sales
Perplexity SonarHubSpot Sales Hub alternatives: Coevera, Freshsales, Salesforce Sales Cloud, Zoho CRM
Mistral SmallHubSpot Sales Hub alternatives: Freshsales, Microsoft Dynamics 365 Sales, Salesflare
Qwen 3.7 FlashHubSpot Sales Hub alternatives: Close, Coevera, Microsoft Dynamics 365 Sales, Pipedrive, Salesforce Sales Cloud, Zoho CRM, Zoho One
Kimi K2HubSpot Sales Hub alternatives: Freshsales, Pipedrive, Salesflare, Zoho CRM
MiniMax M2.5HubSpot Sales Hub alternatives: Microsoft Dynamics 365 Sales, NetSuite, Zoho CRM

Neither was the first choice, one was named

4 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashHubSpot CRM alternatives: Pipedrive, Salesforce Sales Cloud, Zoho CRM
Grok 4.1 FastHubSpot CRM, Pipedrive alternatives: Freshsales, Salesflare, Zoho CRM
DeepSeek V4 FlashHubSpot CRM alternatives: Attio, Pipedrive, Salesflare, Zoho CRM
GLM 4.7 FlashXHubSpot CRM alternatives: Close, Monday.com, Nutshell, Pipedrive, Pipeline CRM, Salesforce Sales Cloud, Zoho CRM

Neither was named

2 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice
Llama 4 MaverickCoevera alternatives: Freshsales, NetSuite, Salesflare

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Zoho CRM leads by eleven points.
Zoho CRM11%#3 of 10
HubSpot Sales Hub0%#– of 10
The full small business standing →
Mid-marketThe figures above
The order flips: HubSpot Sales Hub leads at mid-market.
HubSpot Sales Hub18%#2 of 11
Zoho CRM10%#3 of 11
The full mid-market standing →
Enterprise
Level: the same share of first choices.
HubSpot Sales Hub5%#4 of 10
Zoho CRM5%#5 of 10
The full enterprise standing →

What the models said about HubSpot Sales Hub

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“1. HubSpot Sales Hub ⭐ Best All-in-One Platform - Best for: Mid-market B2B SaaS companies wanting unified sales, marketing, and service” Kimi K2 · direct prompt · first choice

What the models said about Zoho CRM

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Zoho CRM: 300+ negative G2 reviews... Affordable but frustrating for growing teams.” Grok 4.1 Fast · negative prompt · hard negative
“complaining about email sync failures - Systemic reliability issues” MiniMax M2.5 · negative prompt · hard negative
“Start with a free tier (HubSpot or Zoho) to test the waters. Both offer strong functionality at no cost” Claude Haiku 4.5 · budget prompt · first choice
“For most small businesses with limited budgets, Zoho CRM offers the best balance” Mistral Small · budget prompt · first choice
Also compared
HubSpot CRM vs HubSpot Sales HubHubSpot CRM vs Zoho CRMThe full CRM standing

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.