Lead routing and management · October 2026 Edition
Zoho CRM vs Chili Piper
Zero of fourteen models named Zoho CRM first on the direct prompt; one named Chili Piper. Zoho CRM was named by eleven of the fourteen models and Chili Piper by thirteen and Zoho CRM carries 16 labels and Chili Piper 42, so the shares are not directly comparable.
Named in eighteen categories this edition.
Named in three categories this edition.
First-choice share14%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%24%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 11; printed, not drawn.
Labels1642A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Zoho CRM reading right to left. Rank and label count are printed, not drawn.LeanData was named alongside these two in ten of the fourteen direct answers. LeadAngel vs Zoho CRM · LeadAngel vs Chili Piper · LeanData vs Zoho CRM
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the lead routing and management page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Zoho CRMFirst choices, of fourteen modelsChili Piper
Direct011 against Chili Piper
Paraphrase01
Comparative02
Budget-constrained802 against Chili Piper
Scale-constrained01
Negative001 against Zoho CRM · 7 against Chili Piper
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Zoho CRM and Chili Piper stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | ||||||
| Grok 4.20 | | | | | ||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | | | |
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | | |
Zoho CRM Chili Piper first choice named as an alternative argued againstblank: not namedEach cell is one answer, Zoho CRM on the left and Chili Piper on the right.The direct prompt
The plain question, one answer per model, grouped by where Zoho CRM and Chili Piper stood in it.
Chili Piper first, Zoho CRM not the choice
1 of 14 modelsZoho CRM was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashChili Piper, LeanData alternatives: Default, HubSpot Sales Hub, RevenueHero, Traction Complete
Neither was the first choice, one was named
9 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniLeanData alternatives: Chili Piper
Grok 4.20HubSpot Sales Hub alternatives: Pipedrive, Salesflare, Zoho CRM
Mistral SmallLeadAngel, LeanData alternatives: Chili Piper, HubSpot Sales Hub, RevenueHero
DeepSeek V4 FlashHubSpot Sales Hub alternatives: Chili Piper, Default, LeanData
Llama 4 MaverickHubSpot Sales Hub alternatives: Chili Piper, LeadSquared, LeanData
GLM 4.7 FlashXHubSpot Sales Hub alternatives: Chili Piper, LeanData
MiniMax M2.5LeadAngel alternatives: Chili Piper, LeanData
GPT-6 LunaLeanData, RevenueHero alternatives: Chili Piper, HubSpot Sales Hub
Muse Glimmer 30BDefault, LeanData alternatives: Chili Piper, HubSpot Sales Hub, Salesforce Sales Cloud
Neither was named
4 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5LeadAngel, LeanData alternatives: Default, HubSpot Sales Hub
Perplexity SonarLeadAngel alternatives: HubSpot Sales Hub
Qwen 3.7 FlashJunction alternatives: LeadReactor, Salesforce LeadScore, Seamless.AI
Kimi K2RevenueHero alternatives: LeadAngel
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Zoho CRM leads by sixteen points.
Zoho CRM18%#3 of 11Chili Piper2%#9 of 11Mid-marketThe figures above
Zoho CRM leads by nine points.
Zoho CRM14%#3 of 11Chili Piper5%#5 of 11Enterprise
Level: the same share of first choices.
Zoho CRM0%#– of 9Chili Piper0%#9 of 9What the models said about Zoho CRM
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Avoid using standard CRMs (like basic Salesforce setups or generic CRMs like Pipedrive/Zoho without add-ons)” Qwen 3.7 Flash · negative prompt · hard negative
“Best for budget-conscious teams needing flexible routing... delivering enterprise-grade routing capabilities at small business pricing.” Claude Haiku 4.5 · budget prompt · first choice
What the models said about Chili Piper
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Volume-based platform fees scale sharply with inbound volume... full Chili Piper suites can be incredibly frustrating, as they often require five-figure annual contracts” Muse Glimmer 30B · negative prompt · hard negative
“Choose Chili Piper or RevenueHero if your main pipeline bottleneck is prospects filling out your website's contact form” Gemini 3.5 Flash · comparative prompt · first choice
“If your primary goal is converting inbound web traffic into qualified sales meetings... Chili Piper is the market leader.” Gemini 3.5 Flash · direct prompt · first choice
Also compared
LeadAngel vs Zoho CRMLeadAngel vs Chili PiperLeanData vs Zoho CRMLeanData vs Chili PiperZoho CRM vs HubSpot Sales HubZoho CRM vs RevenueHeroZoho CRM vs DefaultZoho CRM vs Salesforce Lead Assignment RulesHubSpot Sales Hub vs Chili PiperChili Piper vs RevenueHeroChili Piper vs DefaultChili Piper vs Salesforce Lead Assignment RulesAll twenty-eight head-to-head pages and the full lead routing standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.