Field sales tools · October 2026 Edition
Badger Maps vs Map My Customers
Four of fourteen models named Badger Maps first on the direct prompt; zero named Map My Customers. Both were named by all fourteen models and Badger Maps carries 52 labels and Map My Customers 33, so the shares are not directly comparable.
Named in two categories this edition.
Named in two categories this edition.
First-choice share38%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%9%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#4A position in a field of 9; printed, not drawn.
Labels5233A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Badger Maps reading right to left. Rank and label count are printed, not drawn.HubSpot Sales Hub was named alongside these two in twelve of the fourteen direct answers. Badger Maps vs Spotio · Badger Maps vs HubSpot Sales Hub · Badger Maps vs SalesRabbit
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the field sales tools page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Badger MapsFirst choices, of fourteen modelsMap My Customers
Direct40
Paraphrase1321 against Map My Customers
Comparative41
Budget-constrained212 against Badger Maps · 1 against Map My Customers
Scale-constrained00
Negative113 against Badger Maps · 1 against Map My Customers
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the October 2026 Edition, Badger Maps and Map My Customers were named in the same answer seventy-eight times, of the 187 answers naming Badger Maps and the 92 naming Map My Customers. In those answers Map My Customers took the first choice six times and Badger Maps twenty-nine.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Badger Maps and Map My Customers stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | |
Badger Maps Map My Customers first choice named as an alternative argued againstblank: not namedEach cell is one answer, Badger Maps on the left and Map My Customers on the right.The direct prompt
The plain question, one answer per model, grouped by where Badger Maps and Map My Customers stood in it.
Badger Maps first, Map My Customers an alternative
4 of 14 modelsMap My Customers was named in the answer but not as the choice, or not at all.GPT-5.4 miniBadger Maps, Spotio alternatives: Geopointe, Map My Customers, SalesRabbit
Perplexity SonarBadger Maps, Spotio alternatives: HubSpot Sales Hub
Mistral SmallBadger Maps, Spotio alternatives: HubSpot Sales Hub
GPT-6 LunaBadger Maps alternatives: HubSpot Sales Hub, Salesforce Maps, Salesforce Sales Cloud
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5HubSpot Sales Hub alternatives: Apollo.io, Map My Customers, Pipedrive
Gemini 3.5 FlashSpotio alternatives: Badger Maps, Geopointe, Map My Customers
Grok 4.1 FastSpotio alternatives: Badger Maps, HubSpot Sales Hub, Salesforce Sales Cloud
DeepSeek V4 FlashSpotio alternatives: Badger Maps, HubSpot Sales Hub, Map My Customers
Kimi K2Spotio alternatives: Badger Maps, HubSpot Sales Hub
Neither was named
5 of 14 modelsThe answer made no first choice from these two in this category.Llama 4 Maverickno first choice alternatives: Cognism, Dealfront, Default, Gong, HubSpot Sales Hub, Outreach, Salesforce, Salesloft, ZoomInfo
Qwen 3.7 FlashDock alternatives: Highspot, HubSpot Sales Hub, Mediafly
GLM 4.7 FlashXPipedrive alternatives: HubSpot Sales Hub, Pipeline CRM, Salesforce Sales Cloud
MiniMax M2.5HubSpot Sales Hub, Pipedrive alternatives: Salesforce Sales Cloud
Muse Glimmer 30BHubSpot Sales Hub alternatives: Dock, Knockio, TrackoField
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Badger Maps leads by forty-four points.
Badger Maps44%#1 of 9Map My Customers0%#9 of 9Mid-marketThe figures above
Badger Maps leads by thirty-two points.
Badger Maps38%#1 of 9Map My Customers6%#4 of 9Enterprise
Badger Maps leads by eighteen points.
Badger Maps19%#1 of 8Map My Customers2%#6 of 8What the models said about Badger Maps
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Badger Maps is more purpose-built, but it’s a bigger expense: its Business plan is listed at $58 per user/month billed annually” GPT-6 Luna · budget prompt · soft negative
“No Salesforce connector. If Salesforce is your system of record, Badger Maps, SPOTIO, SalesRabbit, Map My Customers and Leadbeam...” Muse Glimmer 30B · negative prompt · soft negative
“While on the higher end of a "limited" budget, Badger Maps is the gold standard for pure route optimization.” Gemini 3.5 Flash · budget prompt · soft negative
“I'd start with Badger Maps if the core need is rep routing and territory efficiency, or SPOTIO if you need a broader field execution stack.” GPT-5.4 mini · direct prompt · first choice
“Badger Maps and HubSpot CRM are the top recommendations due to their balance of affordability, ease of use, and robust field sales features” Mistral Small · budget prompt · first choice
“opt for lightweight, mobile-first companion tools (such as Badger Maps, Spotio, or Map My Customers) that sit on top of your existing CRM” Gemini 3.5 Flash · negative prompt · first choice
What the models said about Map My Customers
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Solid for lightweight mapping/activity (~$30-65/user/month), but weaker routing; best for smaller teams.” Grok 4.1 Fast · paraphrase prompt · soft negative
“Map My Customers is 4.5 on G2 and 4.5 on Capterra, but 4.1 on Apple App Store and 3.8 on Google Play.” Muse Glimmer 30B · negative prompt · soft negative
“$99/user/mo (3-seat minimum = $297/mo) | B2B field sales; note the high minimum commitment” DeepSeek V4 Flash · budget prompt · soft negative
“If you want a simple, cost-effective route planner with CRM integration, choose Badger Maps or Map My Customers.” Mistral Small · paraphrase prompt · first choice
“opt for lightweight, mobile-first companion tools (such as Badger Maps, Spotio, or Map My Customers)” Gemini 3.5 Flash · negative prompt · first choice
“My practical pick: Map My Customers or Badger Maps for lean field sales teams.” GPT-5.4 mini · budget prompt · first choice
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.