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Field sales tools · October 2026 Edition

HubSpot Sales Hub vs Map My Customers

Three of fourteen models named HubSpot Sales Hub first on the direct prompt; zero named Map My Customers. HubSpot Sales Hub was named by thirteen of the fourteen models and Map My Customers by fourteen and HubSpot Sales Hub carries 31 labels and Map My Customers 33, so the shares are not directly comparable.

HubSpot Sales Hub

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in twenty-two categories this edition.

Map My Customers

accepted challenger

Named in two categories this edition.

First-choice share12%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate3%9%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 9; printed, not drawn.
Labels3133A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot Sales Hub reading right to left. Rank and label count are printed, not drawn.Badger Maps was named alongside these two in eight of the fourteen direct answers. Badger Maps vs HubSpot Sales Hub · Badger Maps vs Map My Customers · Spotio vs HubSpot Sales Hub

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the field sales tools page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HubSpot Sales HubFirst choices, of fourteen modelsMap My Customers
Direct30
Paraphrase021 against Map My Customers
Comparative11
Budget-constrained311 against Map My Customers
Scale-constrained00
Negative011 against HubSpot Sales Hub · 1 against Map My Customers
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where HubSpot Sales Hub and Map My Customers stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
HubSpot Sales Hub Map My Customers first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Sales Hub on the left and Map My Customers on the right.

The direct prompt

The plain question, one answer per model, grouped by where HubSpot Sales Hub and Map My Customers stood in it.

HubSpot Sales Hub first, Map My Customers an alternative

3 of 14 modelsMap My Customers was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5HubSpot Sales Hub alternatives: Apollo.io, Map My Customers, Pipedrive
MiniMax M2.5HubSpot Sales Hub, Pipedrive alternatives: Salesforce Sales Cloud
Muse Glimmer 30BHubSpot Sales Hub alternatives: Dock, Knockio, TrackoField

Neither was the first choice, one was named

11 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniBadger Maps, Spotio alternatives: Geopointe, Map My Customers, SalesRabbit
Gemini 3.5 FlashSpotio alternatives: Badger Maps, Geopointe, Map My Customers
Perplexity SonarBadger Maps, Spotio alternatives: HubSpot Sales Hub
Grok 4.1 FastSpotio alternatives: Badger Maps, HubSpot Sales Hub, Salesforce Sales Cloud
Mistral SmallBadger Maps, Spotio alternatives: HubSpot Sales Hub
DeepSeek V4 FlashSpotio alternatives: Badger Maps, HubSpot Sales Hub, Map My Customers
Llama 4 Maverickno first choice alternatives: Cognism, Dealfront, Default, Gong, HubSpot Sales Hub, Outreach, Salesforce, Salesloft, ZoomInfo
Qwen 3.7 FlashDock alternatives: Highspot, HubSpot Sales Hub, Mediafly
Kimi K2Spotio alternatives: Badger Maps, HubSpot Sales Hub
GLM 4.7 FlashXPipedrive alternatives: HubSpot Sales Hub, Pipeline CRM, Salesforce Sales Cloud
GPT-6 LunaBadger Maps alternatives: HubSpot Sales Hub, Salesforce Maps, Salesforce Sales Cloud

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot Sales Hub leads by eight points.
HubSpot Sales Hub8%#4 of 9
Map My Customers0%#9 of 9
The full small business standing →
Mid-marketThe figures above
HubSpot Sales Hub leads by six points.
HubSpot Sales Hub12%#3 of 9
Map My Customers6%#4 of 9
The full mid-market standing →
Enterprise
The order flips: Map My Customers leads at enterprise.
Map My Customers2%#6 of 8
HubSpot Sales Hub0%#7 of 8
The full enterprise standing →

What the models said about HubSpot Sales Hub

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Not built for field sales—no native territory mapping, route planning, or offline mobile capture.” Grok 4.1 Fast · negative prompt · hard negative
“Best for growing teams that need an intuitive CRM with strong automation; integrates easily with FSM tools like eLogii, though advanced features get costly.” Muse Glimmer 30B · comparative prompt · first choice
“HubSpot is the typical recommendation when the priority is a single platform for CRM, sales automation, marketing and service with lower admin overhead.” Muse Glimmer 30B · direct prompt · first choice

What the models said about Map My Customers

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Solid for lightweight mapping/activity (~$30-65/user/month), but weaker routing; best for smaller teams.” Grok 4.1 Fast · paraphrase prompt · soft negative
“Map My Customers is 4.5 on G2 and 4.5 on Capterra, but 4.1 on Apple App Store and 3.8 on Google Play.” Muse Glimmer 30B · negative prompt · soft negative
“$99/user/mo (3-seat minimum = $297/mo) | B2B field sales; note the high minimum commitment” DeepSeek V4 Flash · budget prompt · soft negative
“If you want a simple, cost-effective route planner with CRM integration, choose Badger Maps or Map My Customers.” Mistral Small · paraphrase prompt · first choice
“opt for lightweight, mobile-first companion tools (such as Badger Maps, Spotio, or Map My Customers)” Gemini 3.5 Flash · negative prompt · first choice
“My practical pick: Map My Customers or Badger Maps for lean field sales teams.” GPT-5.4 mini · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.