Every category where a model named PubMatic for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Programmatic and display advertising	Marketing	0%	18 of 96	14%	7	under 10 labels · led by StackAdapt at 61%
Video advertising	Marketing	0%	62 of 121	0%	2	under 10 labels · led by StackAdapt at 24%
Identity resolution	GTM data and infrastructure	0%	113 of 151	0%	1	under 10 labels · led by Hightouch at 15%

Movement

This is the first edition on this tier, so no move can be computed for PubMatic yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated PubMatic across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	1	0	1	2
Mistral Small	0	2	0	2
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	2	0	2
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase1 labelNone

Comparative8 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative8 labelsNone

First choiceAlternativeMentionNegative17 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for: publishers optimizing yield and omnichannel monetization” GPT-5.4 mini · Programmatic · comparative prompt · alternative

“Open-web, mobile publishers | Global reach; PMPs/deal IDs” Grok 4.1 Fast · Programmatic · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“SSPs like Magnite, PubMatic, Criteo, Xandr” Grok 4.1 Fast · Programmatic · negative prompt · soft negative

Named alongside

The products named in the same answers as PubMatic, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and PubMatic was named but was not.

ProductSame answerTook the first choice insteadHead to head

The Trade Desk13 of 176Not in the top three

Google Display & Video 36013 of 172Not in the top three

Magnite13 of 170Not in the top three

StackAdapt10 of 171Not in the top three

Amazon DSP10 of 170Not in the top three

OpenX8 of 170Not in the top three

Teads7 of 170Not in the top three

Google Ad Manager6 of 170Not in the top three

Basis5 of 170Not in the top three

Simpli.fi5 of 170Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named PubMatic. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 2 of the 17 answers that named PubMatic and are not a share of its labels.

Domains cited

demandbase.com2

learn.g2.com2

ucompares.com2

vibe.co2

adpushup.com1

blogpros.com1

corp.kaltura.com1

d-id.com1

dacast.com1

froggyads.com1

Fourteen of the fourteen domain citations in answers naming PubMatic came from somebody else's page.

Pages cited

demandbase.com/blog/best-ctv-advertising-platforms2

learn.g2.com/best-video-advertising-tools2

ucompares.com/advertising/networks/video2

vibe.co/blog/how-to/programmatic-video-advertising-platforms2

vibe.co/blog/how-to/video-advertising-platforms2

adpushup.com/blog/video-ad-networks1

blogpros.com/best-video-networks1

corp.kaltura.com/blog/enterprise-video-platform1

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when PubMatic's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as PubMatic, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at pubmatic.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.