Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 40 of 69, unchanged
2 categories · Named, not rankedOpenX
11Judge labels
0First choices
0Negative labels
8 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
9 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. OpenX was named 9 times in Programmatic and 1 other category, where StackAdapt led with 48%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business42 of 71
0%1 label
under the label threshold
Mid-market22 of 92
0%8 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In programmatic · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named OpenX for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Programmatic and display advertising | Marketing | 0% | 22 of 92 | 0% | 8 | under 10 labels · led by StackAdapt at 48% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Video advertising | Marketing | 0% | 46 of 114 | 0% | 1 | under 10 labels · led by StackAdapt at 32% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, OpenX held within the floor in all two categories: no change cleared 11 points.
Best category · Programmatic · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 25 → 23 of 86
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Programmatic | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 22 of 92 |
| Video ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 35 → 46 of 114 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated OpenX across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated OpenX across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 2 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative7 labelsNone
Budget-constrained0 labelsNone
Scale-constrained2 labelsNone
Negative1 labelNone
First choiceAlternativeMentionNegative11 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Use OpenX or similar networks if you are a publisher or you want access to networked video inventory” Perplexity Sonar · Video ads · comparative prompt · alternative
“Google Ad Manager, Magnite, PubMatic or OpenX with header bidding” Muse Glimmer 30B · Programmatic · comparative prompt · alternative
“Publishers that want an unbiased, open-web monetization solution.” GLM 4.7 FlashX · Programmatic · comparative prompt · alternative
“PubMatic or OpenX for maximum revenue optimization” MiniMax M2.5 · Programmatic · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as OpenX, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and OpenX was named but was not.ShowHide
Named alongside
The products named in the same answers as OpenX, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and OpenX was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named OpenX. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 8 of the 11 answers that named OpenX and are not a share of its labels.
Domains cited
aidigital.com5
camphouse.io5
improvado.io5
propellant.media5
munro.agency4
admanage.ai3
demandbase.com3
inbeat.co3
smartyads.com3
syntermedia.ai3
Thirty-nine of the thirty-nine domain citations in answers naming OpenX came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on openx.com
916
subdomains included
Content
759
counted in the table below
Documentation
1
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 633 | 9 | 2026-09-21 | Video ads, Programmatic | |
| Blog | 91 | 5 | 2026-09-14 | ||
| Conference or event | 13 | 3 | 2026-08-17 | ||
| Case study | 11 | 3 | 2026-09-24 | Identity | |
| Comparison | 7 | 1 | 2026-07-31 | ||
| Report or ebook | 2 | 1 | 2026-09-24 | ||
| Podcast or video | 2 | 0 | 2025-02-12 |
Most recent
- 2026-09-24Openx boosts familiarity and favorability in a competitive business banking environment for natwest case study
- 2026-09-24Supply side intelligence trend report 2026 report or ebook
- 2026-09-21The wires 2026 news or press
- 2026-09-17Adexchanger top women in media ad tech erika loberg nichole schupbach and zoey larsen news or press
- 2026-09-14How supply side targeting helps political campaigns win in 2026 blog
- 2026-09-02The cloud isnt the tax managing it yourself is blog
How it is countedHide how it is counted
Every page openx.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow OpenX
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
OpenX.ShowHide
The company
OpenX.
ShowHideOn record
Wikidata- Website
- openx.com
- Headquarters
- Pasadena, United States
- Founded
- 2008
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- The Intelligent SSP™
- For
- advertisers, publishers, DSPs, and curation partners
- Customers named
- Havas Media Network North AmericaThe GuardianNatWestHorizonID5inPowered AIHyundaiGenius Sports
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What OpenX's own pages state, read October 5, 2026: openx.com, openx.com/case-studies, openx.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when OpenX's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as OpenX, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for OpenX by email, built from the raw record of the edition. It shows:
- where OpenX is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name OpenX, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.