Every category where a model named TikTok Ads for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Video advertising	Marketing	7%	6 of 121	30%	33	criticized challenger
Mobile apps	Marketing	0%	25 of 136	20%	10	accepted challenger
Search and social advertising platforms	Marketing	0%	41 of 137	17%	6	under 10 labels · led by Google Ads at 10%
Attribution and marketing mix modeling	Marketing	0%	117 of 124	100%	1	under 10 labels · led by Dreamdata at 29%
Ecommerce marketing	Marketing	0%	107 of 154	0%	1	under 10 labels · led by HubSpot Marketing Hub at 36%

Movement

This is the first edition on this tier, so no move can be computed for TikTok Ads yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated TikTok Ads across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	1	3
GPT-5.4 mini	0	3	1	0	4
Gemini 3.5 Flash	0	2	2	2	6
Perplexity Sonar	0	1	1	2	4
Grok 4.1 Fast	1	1	1	1	4
Mistral Small	0	1	2	0	3
DeepSeek V4 Flash	0	2	2	2	6
Llama 4 Maverick	0	1	1	1	3
Qwen 3.7 Flash	1	1	0	2	4
Kimi K2	1	2	0	1	4
GLM 4.7 FlashX	1	3	1	1	6
MiniMax M2.5	0	3	0	1	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labelsNone

Paraphrase0 labelsNone

Comparative29 labels4not counted in share

Budget-constrained29 labels5

Scale-constrained9 labels2

Negative53 labels1not counted in share

First choiceAlternativeMentionNegative124 labels in all, every segment counted; 7 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Meta (Facebook & Instagram) and TikTok offer the best combination of low entry costs and high return on investment” Qwen 3.7 Flash · Video ads · budget prompt · first choice

“For the absolute most limited budget, start with TikTok for its lowest entry costs and highest engagement rates” Kimi K2 · Video ads · budget prompt · first choice

“For your size, self-serve platforms like Meta/Google scale well initially, with programmatic for advanced needs.” Grok 4.1 Fast · Video ads · scale prompt · first choice

“TikTok excels at entertainment discovery and impulse buying” GLM 4.7 FlashX · Video ads · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“High IVT rates ... strict policies leading to frequent account bans/suspensions ... complaints of funds withheld” Grok 4.1 Fast · Video ads · negative prompt · hard negative

“Relying entirely on the conversion dashboards inside Google Ads, Meta Ads Manager, or TikTok Ads” Gemini 3.5 Flash · Attribution & MMM · negative prompt · hard negative

“Fraudulent Advertisers: Similar issues to Meta, with many scammers posing as legitimate brands” GLM 4.7 FlashX · Video ads · negative prompt · hard negative

“Strict walled gardens like Google Ads, Meta, TikTok, and similar platforms ... may reject ads or accounts in some affiliate or sensitive verticals” Perplexity Sonar · Mobile apps · negative prompt · soft negative

Named alongside

The products named in the same answers as TikTok Ads, over the 123 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TikTok Ads was named but was not.

ProductSame answerTook the first choice insteadHead to head

Meta Ads81 of 12326Not in the top three

YouTube Ads64 of 12323Not in the top three

Google Ads31 of 12313Not in the top three

Vibe.co28 of 1235Not in the top three

LinkedIn Campaign Manager27 of 1232Not in the top three

The Trade Desk26 of 1232Not in the top three

LinkedIn Video Ads21 of 1231Not in the top three

StackAdapt19 of 1231Not in the top three

Apple Search Ads17 of 1237Not in the top three

AppsFlyer16 of 1233Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named TikTok Ads. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 20 of the 123 answers that named TikTok Ads and are not a share of its labels.

Domains cited

clicksgeek.com5

reddit.com5

support.google.com5

vibe.co5

indiemedia.club4

influencermarketinghub.com4

moburst.com4

adcreate.com3

ads.tiktok.comYour site3

business.linkedin.com3

Thirty-eight of the forty-one domain citations in answers naming TikTok Ads came from somebody else's page.

Pages cited

vibe.co/blog/how-to/video-advertising-platforms5

clicksgeek.com/best-paid-advertising-platforms-for-businesses4

indiemedia.club/tools/best-video-advertising-networks4

influencermarketinghub.com/video-advertising/video-ad-platforms3

richads.com/blog/best-video-ad-networks3

about.ads.microsoft.com/en/get-started/new-advertiser-faqs2

adcreate.com/blog/small-business-video-ad-budget-guide2

adwave.com/resources/video-marketing-for-small-business2

Pages are listed as the models cited them.

Names read as TikTok Ads

What the judge wrote, as written, with how often. The vendor table decides that these count as TikTok Ads; a claim can dispute any of them.

TikTok 21TikTok Ads Manager 5Meta & TikTok for Business 1Meta Ads/TikTok 1

The company

TikTok is the company behind TikTok Ads.

Website: tiktok.com
Headquarters: Ireland
Founded: 2016

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when TikTok Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as TikTok Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at tiktok.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.