Small business▼−1Since September 2026: 8% → 6%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 8% in September 2026
Inside the floor by 10 pointsRank 5 → 6 of 92
7 categories · RankedTikTok Ads
121Judge labels
5First choices
46Negative labels
14 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
7% in Video ads for small business buyers
Rank 8 of 114 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 35% of its 34 labels there were negative.
What the models named instead of TikTok Ads →By buyer segmentRead the same way at every buyer size.
Small business5 of 99
7%37 labels
criticized challenger
Mid-market8 of 114
2%34 labels
criticized challenger
Enterprise105 of 105
0%12 labels
criticized challenger
In video ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named TikTok Ads for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Video advertising | Marketing | 2% | 8 of 114 | 35% | 34 | criticized challenger | ▼−4Since September 2026: 7% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Mobile apps | Marketing | 0% | 27 of 117 | 21% | 14 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Search and social advertising platforms | Marketing | 0% | 34 of 113 | 0% | 5 | under 10 labels · led by Google Ads at 13% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Attribution and marketing mix modeling | Marketing | 0% | 123 of 123 | 100% | 2 | under 10 labels · led by Dreamdata at 27% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce marketing | Marketing | 0% | 62 of 115 | 0% | 2 | under 10 labels · led by HubSpot Marketing Hub at 38% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content marketing platforms | Marketing | 0% | 120 of 135 | 100% | 1 | under 10 labels · led by HubSpot Content Hub at 33% | newNew since September 2026: not ranked then, 0% now. |
| Native and content advertising | Marketing | 0% | 63 of 86 | 0% | 1 | under 10 labels · led by StackAdapt at 41% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, TikTok Ads held within the floor in all seven categories: no change cleared 11 points.
Best category · Video ads · by segment
Mid-market▼−4Since September 2026: 7% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 7% in September 2026
Inside the floor by 7 pointsRank 6 → 8 of 110
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 94 → 97 of 97
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Video ads | 7% | 2% | ▼−4Since September 2026: 7% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 8 of 114 |
| Mobile apps | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 27 of 117 |
| Paid ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 40 → 34 of 113 |
| Attribution & MMM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 112 → 123 of 123 |
| Ecommerce marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 102 → 62 of 115 |
| Content marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 120 of 135, unchanged |
| Native ads | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 63 of 86, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated TikTok Ads across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated TikTok Ads across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 1 | 2 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 2 | 4 |
| Perplexity Sonar | 1 | 1 | 2 | 1 | 5 |
| Grok 4.20 | 0 | 1 | 2 | 2 | 5 |
| Mistral Small | 0 | 2 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 3 | 5 |
| Llama 4 Maverick | 0 | 1 | 0 | 1 | 2 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 5 | 8 |
| Kimi K2 | 1 | 2 | 1 | 0 | 4 |
| GLM 4.7 FlashX | 0 | 2 | 3 | 0 | 5 |
| MiniMax M2.5 | 0 | 4 | 2 | 1 | 7 |
| GPT-6 Luna | 0 | 1 | 2 | 1 | 4 |
| Muse Glimmer 30B | 0 | 2 | 0 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative38 labels2not counted in share
Budget-constrained33 labels5
Scale-constrained2 labelsNone
Negative47 labels2not counted in share
First choiceAlternativeMentionNegative121 labels in all, every segment counted; 5 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with TikTok Ads if your audience is under 35, or Facebook/Instagram if you need more precise targeting.” Kimi K2 · Video ads · budget prompt · first choice
“Use YouTube or TikTok if you want the largest audience and strong creative engagement.” Perplexity Sonar · Video ads · comparative prompt · first choice
“running video ads directly *on-platform* (e.g., Instagram Reels, TikTok Feed, Facebook Feed) is highly effective” Gemini 3.5 Flash · Video ads · negative prompt · alternative
“TikTok is the cheapest CPM right now, but make sure your audience aligns with the platform's demographics.” MiniMax M2.5 · Video ads · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“The "Trap" to Watch Out For: TikTok Ads ... TikTok is physically too expensive to start with, and you should stick to YouTube or Meta.” Gemini 3.5 Flash · Video ads · budget prompt · hard negative
“avoid broad auto-placement on TikTok/X/LinkedIn video without whitelist testing” Muse Glimmer 30B · Video ads · negative prompt · hard negative
“never use them as the primary source of truth for budget allocation” Gemini 3.5 Flash · Attribution & MMM · negative prompt · hard negative
“Avoid TikTok until $5K+ budget (cheap CPI but volatile).” Grok 4.20 · Mobile apps · budget prompt · hard negative
Named alongside
The products named in the same answers as TikTok Ads, over the 121 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TikTok Ads was named but was not.ShowHide
Named alongside
The products named in the same answers as TikTok Ads, over the 121 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TikTok Ads was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named TikTok Ads. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 110 of the 121 answers that named TikTok Ads and are not a share of its labels.
Domains cited
vibe.co38
fueler.io34
g2.com32
adwave.com28
madgicx.com26
ads.tiktok.comYour site25
learn.g2.com25
influencermarketinghub.com23
mobidea.com21
guideflow.com20
247 of the 272 domain citations in answers naming TikTok Ads came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
tiktok.com is not in Google's top ten for any of the category's searches. In the answers, TikTok Ads takes 2% of first choices and StackAdapt takes 32%.ShowHide
Search and answers
tiktok.com is not in Google's top ten for any of the category's searches. In the answers, TikTok Ads takes 2% of first choices and StackAdapt takes 32%.
ShowHideIn search
Google, US estimatesPosition for “video advertising platform”
–
not in the top ten
Position for “best video advertising platform”
–
not in the top ten
- Searches for its name, Google
- 22,200 a month (“tiktok ads”)
- AI search demand for its name, est.
- 1,238 a month
- Organic visits to its site
- about 318,250,761 a month
- Searches its site ranks for
- 49,438,879 · 2,229,312 in the top three
- Sites linking to it
- 3,861,574
- Paid Google search
- 209 searches its ads show for, about 3,981 clicks and $58,994 a month (estimate)
In answers
This editionShare of first choices
2%
rank 8 of 114 in video ads
Segment leader
32%
StackAdapt
- First choices
- 5 across its categories
- Named in
- 121 answers
- Its own site cited
- in 110 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on tiktok.com
5,561
subdomains included
Content
878
counted in the table below
Documentation
4
Product · Integration
0 · 14
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 492 | 0 | 2024-08-22 | ||
| Podcast or video | 362 | undated | |||
| Case study | 7 | 0 | 2021-05-04 | ||
| Conference or event | 6 | 0 | 2021-04-01 | ||
| Glossary or explainer | 6 | undated | |||
| Report or ebook | 5 | undated |
Most recent
- 2024-08-22Small business marketing tiktok ultimate guide blog
- 2024-03-05Why bidding matters blog
- 2021-10-29Back to school 2021 marketing tips win sales tiktok blog
- 2021-10-18Branded hashtag challenge harness the power of participation blog
- 2021-10-13Get creative 6 storytelling frameworks blog
- 2021-10-08Tiktok creative ultimate guide blog
How it is countedHide how it is counted
Every page tiktok.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as TikTok Ads
What the judge wrote, as written, with how often. The vendor table decides that these count as TikTok Ads; a claim can dispute any of them.
TikTok 15TikTok Ads Manager 5TikTok (Ads Manager) 1TikTok Ads / Snap Ads 1TikTok for Business 1
Follow TikTok Ads
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
TikTok is the company behind TikTok Ads.ShowHide
The company
TikTok is the company behind TikTok Ads.
ShowHideOn record
Wikidata- Website
- tiktok.com
- Headquarters
- Ireland
- Founded
- 2016
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn
In its own words
Stated by the vendor, not checked- Positioning
- designed to help every advertiser get from setup to launch quickly, then keep improving with advanced intelligence tools, clear reporting, and seamless workflows that handle the heavy lifting
- For
- every advertiser
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What TikTok Ads's own pages state, read September 28, 2026: tiktok.com/business/en/blog/how-to-optimize-your-tiktok-campaigns, tiktok.com/business/en/blog/how-to-get-started-with-tiktok-ads-manager-your-step-by-step-guide, tiktok.com/business/zh/blog/how-to-get-started-with-tiktok-ads-manager-your-step-by-step-guide, tiktok.com/business/it/blog/how-to-get-started-with-tiktok-ads-manager-your-step-by-step-guide, tiktok.com/business/ko/blog/how-to-get-started-with-tiktok-ads-manager-your-step-by-step-guide. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when TikTok Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as TikTok Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for TikTok Ads by email, built from the raw record of the edition. It shows:
- where TikTok Ads is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name TikTok Ads, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.