Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 16 → 91 of 92
1 category · RankedRoku Ads
25Judge labels
0First choices
7Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Video ads for mid-market buyers
Rank 18 of 114 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 8% of its 12 labels there were negative.
What the models named instead of Roku Ads →By buyer segmentRead the same way at every buyer size.
Small business97 of 99
0%10 labels
criticized challenger
Mid-market18 of 114
0%12 labels
accepted challenger
Enterprise40 of 105
0%3 labels
under the label threshold
In video ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Roku Ads for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Video advertising | Marketing | 0% | 18 of 114 | 8% | 12 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Roku Ads held within the floor in its one category: no change cleared 11 points.
Best category · Video ads · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 15 → 18 of 110
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 28 → 53 of 97
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Video ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 15 → 18 of 114 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Roku Ads across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Roku Ads across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 2 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase2 labelsNone
Comparative11 labelsNone
Budget-constrained4 labelsNone
Scale-constrained2 labelsNone
Negative6 labelsNone
First choiceAlternativeMentionNegative25 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Roku | Programmatic CTV at scale | ~39% of U.S. programmatic CTV device share.” Kimi K2 · Video ads · comparative prompt · alternative
“Only buy CTV from premium, direct networks (like Hulu, Peacock, or Roku)” Gemini 3.5 Flash · Video ads · negative prompt · alternative
“Roku's own OS data — targeting based on what users actually watch” DeepSeek V4 Flash · Video ads · comparative prompt · alternative
“For streaming-TV reach, compare Amazon and Roku” GPT-6 Luna · Video ads · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Not ideal for ultra‑tight budgets; best for larger campaigns.” MiniMax M2.5 · Video ads · budget prompt · soft negative
Named alongside
The products named in the same answers as Roku Ads, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Roku Ads was named but was not.ShowHide
Named alongside
The products named in the same answers as Roku Ads, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Roku Ads was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Roku Ads. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 19 of the 24 answers that named Roku Ads and are not a share of its labels.
Domains cited
vibe.co9
influencermarketinghub.com7
mobidea.com7
learn.g2.com6
advertising.roku.comYour site5
fueler.io5
madgicx.com5
target-video.com5
thecmo.com5
adwave.com4
Fifty-three of the fifty-eight domain citations in answers naming Roku Ads came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
roku.com is not in Google's top ten for any of the category's searches. In the answers, Roku Ads takes 0% of first choices and StackAdapt takes 32%.ShowHide
Search and answers
roku.com is not in Google's top ten for any of the category's searches. In the answers, Roku Ads takes 0% of first choices and StackAdapt takes 32%.
ShowHideIn search
Google, US estimatesPosition for “video advertising platform”
–
not in the top ten
Position for “best video advertising platform”
–
not in the top ten
- Searches for its name, Google
- 1,600 a month (“roku ads”)
- AI search demand for its name, est.
- 499 a month
- Organic visits to its site
- about 9,910,215 a month
- Searches its site ranks for
- 784,306 · 45,552 in the top three
- Sites linking to it
- 64,196
- Paid Google search
- 8 searches its ads show for, about 101 clicks and $1,736 a month (estimate)
In answers
This editionShare of first choices
0%
rank 18 of 114 in video ads
Segment leader
32%
StackAdapt
- First choices
- 0 across its categories
- Named in
- 24 answers
- Its own site cited
- in 19 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on roku.com
5,191
subdomains included
Content
1,024
counted in the table below
Documentation
846
Product · Integration
202 · 2
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 602 | 1 | 2026-09-09 | ||
| Blog | 392 | undated | |||
| Case study | 14 | 0 | 2026-03-16 | ||
| Comparison | 8 | 0 | 2022-06-28 | ||
| Webinar or virtual event | 5 | 0 | 2024-12-12 | ||
| Conference or event | 3 | 0 | 2025-05-19 |
Most recent
- 2026-09-09Roku and friends google dv360 glossary or explainer
- 2026-03-16Case study blu dot surpasses 2000 roas with roku ads manager shopify case study
- 2026-02-25The shoppable tv ad shopify action ads glossary or explainer
- 2025-10-27How to get your ctv ads ready ahead of the holidays glossary or explainer
- 2025-06-04New research uncovers the evolving relationship between streaming and attention glossary or explainer
- 2025-05-19Heard at retail media summit lessons on the convergence of ctv and retail media conference or event
How it is countedHide how it is counted
Every page roku.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Roku Ads
What the judge wrote, as written, with how often. The vendor table decides that these count as Roku Ads; a claim can dispute any of them.
Roku 9
Follow Roku Ads
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Roku is the company behind Roku Ads.ShowHide
The company
Roku is the company behind Roku Ads.
ShowHideOn record
Wikidata- Website
- roku.com
- Headquarters
- Los Gatos, United States
- Founded
- 2002
- Employees
- about 817 (2017)
- Ownership
- Public, ROKU on Nasdaq
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- For
- fabricantes de televisão e editores de conteúdo
- Not stated on the pages read
- Positioning, price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Roku Ads's own pages state, read October 5, 2026: roku.com, roku.com/about/security, roku.com/products/roku-tv, roku.com/pt-br/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Roku Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Roku Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Roku Ads by email, built from the raw record of the edition. It shows:
- where Roku Ads is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Roku Ads, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.