Small business▼−1Since September 2026: 17% → 17%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
17%from 17% in September 2026
Inside the floor by 10 pointsRank 2 → 1 of 92
2 categories · RankedYouTube Ads
120Judge labels
18First choices
21Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
15% in Video ads for mid-market buyers
Rank 2 of 114 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 15% of its 46 labels there were negative.
What the models named instead of YouTube Ads →By buyer segmentStrongest at mid-market.
Small business1 of 99
15%46 labels
accepted challenger
Mid-market2 of 114
15%46 labels
accepted challenger
Enterprise6 of 105
4%27 labels
criticized challenger
In video ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named YouTube Ads for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Video advertising | Marketing | 15% | 2 of 114 | 15% | 46 | accepted challenger | ▼−2Since September 2026: 17% → 15%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce marketing | Marketing | 0% | 82 of 115 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 38% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, YouTube Ads held within the floor in all two categories: no change cleared 11 points.
Best category · Video ads · by segment
Mid-market▼−2Since September 2026: 17% → 15%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
15%from 17% in September 2026
Inside the floor by 9 pointsRank 2 of 110, unchanged
Enterprise=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 10 → 9 of 97
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Video ads | 17% | 15% | ▼−2Since September 2026: 17% → 15%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 114, unchanged |
| Ecommerce marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 82 of 115, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated YouTube Ads across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated YouTube Ads across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 1 | 1 | 3 |
| GPT-5.4 mini | 2 | 1 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 2 | 2 | 0 | 0 | 4 |
| Perplexity Sonar | 1 | 0 | 0 | 2 | 3 |
| Grok 4.20 | 0 | 2 | 1 | 1 | 4 |
| Mistral Small | 2 | 2 | 0 | 1 | 5 |
| DeepSeek V4 Flash | 2 | 1 | 0 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 0 | 2 |
| Kimi K2 | 2 | 2 | 0 | 0 | 4 |
| GLM 4.7 FlashX | 0 | 4 | 1 | 0 | 5 |
| MiniMax M2.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-6 Luna | 1 | 2 | 0 | 0 | 3 |
| Muse Glimmer 30B | 3 | 1 | 0 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct33 labels5
Paraphrase6 labels1
Comparative23 labels13not counted in share
Budget-constrained27 labels12
Scale-constrained2 labelsNone
Negative29 labels6not counted in share
First choiceAlternativeMentionNegative120 labels in all, every segment counted; 18 of the 37 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“YouTube allows you to set flexible budgets, often starting as low as $1–$5 per day, making it highly accessible for small budgets.” Mistral Small · Video ads · budget prompt · first choice
“Best for: broad reach, intent-driven video, and strong measurement across YouTube, Google TV, and partner inventory.” GPT-5.4 mini · Video ads · comparative prompt · first choice
“Best For: Full-funnel marketing, search-intent audiences, and reaching viewers on both mobile and TV screens.” Qwen 3.7 Flash · Video ads · comparative prompt · first choice
“Keep YouTube but favor native YouTube Select, Premium, and YouTube owned-and-operated placements.” Muse Glimmer 30B · Video ads · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“major platforms like YouTube and Meta (Facebook/Instagram) have strict advertising policies. Violations can result in harsh penalties, such as ad account suspension.” Mistral Small · Video ads · negative prompt · soft negative
“YouTube has faced brand safety scandals involving obscene comments on videos of children and major brands being shown alongside inappropriate content” Claude Haiku 4.5 · Video ads · negative prompt · soft negative
“if you want broad reach and can support a somewhat higher ongoing test budget; one source suggests $500–1,000/month” Perplexity Sonar · Video ads · budget prompt · soft negative
“YouTube has had repeated brand-safety concerns, including ads appearing alongside disturbing or extremist content” Perplexity Sonar · Video ads · negative prompt · soft negative
Named alongside
The products named in the same answers as YouTube Ads, over the 120 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and YouTube Ads was named but was not.ShowHide
Named alongside
The products named in the same answers as YouTube Ads, over the 120 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and YouTube Ads was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named YouTube Ads. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 109 of the 120 answers that named YouTube Ads and are not a share of its labels.
Domains cited
fueler.io50
vibe.co49
madgicx.com39
demandbase.com32
learn.g2.com32
adwave.com29
mobidea.com27
influencermarketinghub.com26
stackmatix.com22
ads.tiktok.com21
327 of the 327 domain citations in answers naming YouTube Ads came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
youtube.com is not in Google's top ten for any of the category's searches. In the answers, YouTube Ads takes 15% of first choices and StackAdapt takes 32%.ShowHide
Search and answers
youtube.com is not in Google's top ten for any of the category's searches. In the answers, YouTube Ads takes 15% of first choices and StackAdapt takes 32%.
ShowHideIn search
Google, US estimatesPosition for “video advertising platform”
–
not in the top ten
Position for “best video advertising platform”
–
not in the top ten
- Searches for its name, Google
- 14,800 a month (“youtube ads”)
- AI search demand for its name, est.
- 9,294 a month
- Organic visits to its site
- about 3,335,384,769 a month
- Searches its site ranks for
- 159,453,895 · 12,614,179 in the top three
- Sites linking to it
- 18,393,262
- Paid Google search
- 2 searches its ads show for, about 14 clicks and $40 a month (estimate)
In answers
This editionShare of first choices
15%
rank 2 of 114 in video ads
Segment leader
32%
StackAdapt
- First choices
- 18 across its categories
- Named in
- 120 answers
- Its own site cited
- in 109 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on youtube.com
10,003
subdomains included
Content
284
counted in the table below
Documentation
0
Product · Integration
7,720 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 225 | undated | |||
| Report or ebook | 29 | undated | |||
| Webinar or virtual event | 27 | 0 | 2023-10-10 | ||
| Comparison | 1 | undated | |||
| Glossary or explainer | 1 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2023-10-10Live streaming on youtube webinar or virtual event
- 2023-10-10Live streaming on youtube webinar or virtual event
- 2023-10-10Live streaming on youtube webinar or virtual event
- 2020-07-14Live streaming on youtube webinar or virtual event
- 2020-07-14Live streaming on youtube webinar or virtual event
- 2020-07-14Live streaming on youtube webinar or virtual event
How it is countedHide how it is counted
Every page youtube.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as YouTube Ads
What the judge wrote, as written, with how often. The vendor table decides that these count as YouTube Ads; a claim can dispute any of them.
YouTube 13YouTube / Google Ads 3YouTube Ads (Google Ads) 3YouTube (Google Ads) 2YouTube / Google Video 2YouTube Ads (via Google Ads) 2YouTube (Google Ads – Video Campaigns) 1YouTube (Google Video Ads) 1YouTube (via Google Ads) 1YouTube / Google video 1YouTube Ads / Google Video 1YouTube ads 1YouTube/Google Ads 1
Follow YouTube Ads
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
YouTube is the company behind YouTube Ads.ShowHide
The company
YouTube is the company behind YouTube Ads.
ShowHideOn record
Wikidata- Website
- youtube.com
- Headquarters
- San Bruno, United States
- Founded
- 2005
- Employees
- about 2,000 (2019)
- Ownership
- Part of Google
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Earn when ads run on your content
- For
- Creators in the YouTube Partner Program
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What YouTube Ads's own pages state, read October 5, 2026: youtube.com/creators/earn/ads-and-premium. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when YouTube Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as YouTube Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for YouTube Ads by email, built from the raw record of the edition. It shows:
- where YouTube Ads is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name YouTube Ads, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where YouTube Ads is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where YouTube Ads is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideYouTube Ads is among the products AI models recommend first in Video advertising this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.