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Index Marketing Video ads › YouTube Ads vs LinkedIn Video Ads
Video advertising · September 2026 Edition

YouTube Ads vs LinkedIn Video Ads

One of twelve models named YouTube Ads first on the direct prompt; two named LinkedIn Video Ads. YouTube Ads was named by twelve of the twelve models and LinkedIn Video Ads by eight and YouTube Ads carries 41 labels and LinkedIn Video Ads 11, so the shares are not directly comparable.

YouTube Ads

accepted challenger

Named in two categories this edition.

LinkedIn Video Ads

accepted challenger

By LinkedIn, Sunnyvale, United States, founded 2002. Named in one category this edition.

First-choice share17%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate15%18%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#7A position in a field of 9; printed, not drawn.
Labels4111A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, YouTube Ads reading right to left. Rank and label count are printed, not drawn.LinkedIn Campaign Manager was named alongside these two in eight of the twelve direct answers. StackAdapt vs YouTube Ads · StackAdapt vs LinkedIn Video Ads · YouTube Ads vs LinkedIn Campaign Manager

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the video advertising page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
YouTube AdsFirst choices, of twelve modelsLinkedIn Video Ads
Direct12
Paraphrase00
Comparative80
Budget-constrained701 against LinkedIn Video Ads
Scale-constrained00
Negative206 against YouTube Ads · 1 against LinkedIn Video Ads
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, YouTube Ads and LinkedIn Video Ads were named in the same answer thirty times, of the 102 answers naming YouTube Ads and the 38 naming LinkedIn Video Ads. In those answers LinkedIn Video Ads took the first choice nine times and YouTube Ads eleven.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where YouTube Ads and LinkedIn Video Ads stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
YouTube Ads LinkedIn Video Ads first choice named as an alternative argued againstblank: not namedEach cell is one answer, YouTube Ads on the left and LinkedIn Video Ads on the right.

The direct prompt

The plain question, one answer per model, grouped by where YouTube Ads and LinkedIn Video Ads stood in it.

YouTube Ads first, LinkedIn Video Ads not the choice

1 of 12 modelsLinkedIn Video Ads was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashLinkedIn Campaign Manager, YouTube Ads alternatives: MNTN, VISTY, Vibe.co

LinkedIn Video Ads first, YouTube Ads an alternative

2 of 12 modelsYouTube Ads was named in the answer but not as the choice, or not at all.
Mistral SmallLinkedIn Video Ads alternatives: Vidyard, Wistia, YouTube Ads
MiniMax M2.5LinkedIn Video Ads alternatives: Vidyard, Wistia

Neither was the first choice, one was named

6 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5StackAdapt alternatives: AdRoll ABM, MNTN, Vibe.co, YouTube Ads
GPT-5.4 miniLinkedIn Campaign Manager alternatives: YouTube Ads
Grok 4.1 FastLinkedIn Campaign Manager alternatives: Demandbase CTV, YouTube Ads
DeepSeek V4 FlashLinkedIn Campaign Manager alternatives: StackAdapt, YouTube Ads
Kimi K2LinkedIn Campaign Manager alternatives: StackAdapt, YouTube Ads
GLM 4.7 FlashXLinkedIn Campaign Manager alternatives: Meta Ads, YouTube Ads

Neither was named

3 of 12 modelsThe answer made no first choice from these two in this category.
Perplexity SonarStackAdapt alternatives: Demandbase, LinkedIn Campaign Manager, Vibe.co
Llama 4 Maverickno first choice alternatives: Goldcast, Vibe.co
Qwen 3.7 FlashLinkedIn Campaign Manager, YouTube Ads via Google Video/PMax campaigns alternatives: Meta Ads, Reddit Ads

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
YouTube Ads leads by four points.
YouTube Ads17%#2 of 9
LinkedIn Video Ads13%#4 of 9
The full small business standing →
Mid-marketThe figures above
YouTube Ads leads by thirteen points.
YouTube Ads17%#2 of 9
LinkedIn Video Ads4%#7 of 9
The full mid-market standing →
Enterprise
The order flips: LinkedIn Video Ads leads at enterprise.
LinkedIn Video Ads5%#– of 10
YouTube Ads2%#6 of 10
The full enterprise standing →

What the models said about YouTube Ads

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Brand Safety: Content classification issues, especially in sensitive categories” GLM 4.7 FlashX · negative prompt · hard negative
“recommends avoiding influencer and UGC channels on YouTube due to brand safety risks... brands have been advised to be cautious when advertising on the platform” Llama 4 Maverick · negative prompt · soft negative
“YouTube (when using GVP/non-premium inventory) ... While YouTube itself has better controls, the Video Partners network that runs alongside it is the major risk” Mistral Small · negative prompt · soft negative
“The Overall Winner: YouTube Ads (via Google Ads)... widely considered the best video advertising platform for companies on a tight budget” Gemini 3.5 Flash · budget prompt · first choice
“YouTube/Google Ads | Brand awareness, wide reach | Largest global reach, diverse ad formats, strong targeting across Google network” MiniMax M2.5 · comparative prompt · first choice
“Best for: Everything — awareness, consideration, and conversion on a single buy. Performance brands use it as their video anchor.” DeepSeek V4 Flash · comparative prompt · first choice

What the models said about LinkedIn Video Ads

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“While generally pricier, it can be cost-effective for B2B companies with targeted campaigns.” Claude Haiku 4.5 · budget prompt · soft negative
“Not Ideal for Video-First Strategies” Qwen 3.7 Flash · negative prompt · soft negative
“Primary: LinkedIn Video Ads for paid advertising (best ROI for B2B)” Mistral Small · direct prompt · first choice
“I'd recommend starting with LinkedIn Video Ads for distribution” MiniMax M2.5 · direct prompt · first choice
“LinkedIn Video Ads for professional targeting and lead generation” Mistral Small · paraphrase prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.