Video advertising · September 2026 Edition
LinkedIn Campaign Manager vs LinkedIn Video Ads
Seven of twelve models named LinkedIn Campaign Manager first on the direct prompt; two named LinkedIn Video Ads. LinkedIn Campaign Manager was named by nine of the twelve models and LinkedIn Video Ads by eight and LinkedIn Campaign Manager carries 12 labels and LinkedIn Video Ads 11, so the shares are not directly comparable.
By LinkedIn, Sunnyvale, United States, founded 2002. Named in eight categories this edition.
By LinkedIn, Sunnyvale, United States, founded 2002. Named in one category this edition.
First-choice share15%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%18%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#7A position in a field of 9; printed, not drawn.
Labels1211A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, LinkedIn Campaign Manager reading right to left. Rank and label count are printed, not drawn.YouTube Ads was named alongside these two in eight of the twelve direct answers. StackAdapt vs LinkedIn Campaign Manager · StackAdapt vs LinkedIn Video Ads · YouTube Ads vs LinkedIn Campaign Manager
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the video advertising page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
LinkedIn Campaign ManagerFirst choices, of twelve modelsLinkedIn Video Ads
Direct72
Paraphrase00
Comparative00
Budget-constrained001 against LinkedIn Campaign Manager · 1 against LinkedIn Video Ads
Scale-constrained00
Negative001 against LinkedIn Video Ads
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where LinkedIn Campaign Manager and LinkedIn Video Ads stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | |||||
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | |||||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | |||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | |
LinkedIn Campaign Manager LinkedIn Video Ads first choice named as an alternative argued againstblank: not namedEach cell is one answer, LinkedIn Campaign Manager on the left and LinkedIn Video Ads on the right.The direct prompt
The plain question, one answer per model, grouped by where LinkedIn Campaign Manager and LinkedIn Video Ads stood in it.
LinkedIn Campaign Manager first, LinkedIn Video Ads not the choice
7 of 12 modelsLinkedIn Video Ads was named in the answer but not as the choice, or not at all.GPT-5.4 miniLinkedIn Campaign Manager alternatives: YouTube Ads
Gemini 3.5 FlashLinkedIn Campaign Manager, YouTube Ads alternatives: MNTN, VISTY, Vibe.co
Grok 4.1 FastLinkedIn Campaign Manager alternatives: Demandbase CTV, YouTube Ads
DeepSeek V4 FlashLinkedIn Campaign Manager alternatives: StackAdapt, YouTube Ads
Qwen 3.7 FlashLinkedIn Campaign Manager, YouTube Ads via Google Video/PMax campaigns alternatives: Meta Ads, Reddit Ads
Kimi K2LinkedIn Campaign Manager alternatives: StackAdapt, YouTube Ads
GLM 4.7 FlashXLinkedIn Campaign Manager alternatives: Meta Ads, YouTube Ads
LinkedIn Video Ads first, LinkedIn Campaign Manager not the choice
2 of 12 modelsLinkedIn Campaign Manager was named in the answer but not as the choice, or not at all.Mistral SmallLinkedIn Video Ads alternatives: Vidyard, Wistia, YouTube Ads
MiniMax M2.5LinkedIn Video Ads alternatives: Vidyard, Wistia
Neither was the first choice, one was named
1 of 12 modelsThe answer put something else first and named one of the two as an alternative.Perplexity SonarStackAdapt alternatives: Demandbase, LinkedIn Campaign Manager, Vibe.co
Neither was named
2 of 12 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5StackAdapt alternatives: AdRoll ABM, MNTN, Vibe.co, YouTube Ads
Llama 4 Maverickno first choice alternatives: Goldcast, Vibe.co
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
LinkedIn Video Ads leads by eight points.
LinkedIn Video Ads13%#4 of 9LinkedIn Campaign Manager6%#– of 9Mid-marketThe figures above
The order flips: LinkedIn Campaign Manager leads at mid-market.
LinkedIn Campaign Manager15%#3 of 9LinkedIn Video Ads4%#7 of 9Enterprise
LinkedIn Campaign Manager leads by nine points.
LinkedIn Campaign Manager14%#– of 10LinkedIn Video Ads5%#– of 10What the models said about LinkedIn Campaign Manager
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Usually not best for a limited budget because it tends to be expensive, but useful for B2B.” GPT-5.4 mini · budget prompt · soft negative
“If your target audience is highly niche and requires exact title targeting, start with LinkedIn Video Ads.” Gemini 3.5 Flash · direct prompt · first choice
“LinkedIn Ads (primary) + YouTube Ads (awareness) + StackAdapt (programmatic scale)” Kimi K2 · direct prompt · first choice
What the models said about LinkedIn Video Ads
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“While generally pricier, it can be cost-effective for B2B companies with targeted campaigns.” Claude Haiku 4.5 · budget prompt · soft negative
“Not Ideal for Video-First Strategies” Qwen 3.7 Flash · negative prompt · soft negative
“Primary: LinkedIn Video Ads for paid advertising (best ROI for B2B)” Mistral Small · direct prompt · first choice
“I'd recommend starting with LinkedIn Video Ads for distribution” MiniMax M2.5 · direct prompt · first choice
“LinkedIn Video Ads for professional targeting and lead generation” Mistral Small · paraphrase prompt · alternative
Also compared
StackAdapt vs LinkedIn Campaign ManagerStackAdapt vs LinkedIn Video AdsYouTube Ads vs LinkedIn Campaign ManagerYouTube Ads vs LinkedIn Video AdsLinkedIn Campaign Manager vs Meta AdsLinkedIn Campaign Manager vs Vibe.coLinkedIn Campaign Manager vs TikTok AdsMeta Ads vs LinkedIn Video AdsVibe.co vs LinkedIn Video AdsTikTok Ads vs LinkedIn Video AdsAll twenty-one head-to-head pages and the full video ads standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.